Topic
Culture US

Bad Bunny draws, streams surge

6m

Bad Bunny's Super Bowl halftime show drew about 128 million viewers but fell short of breaking the TV audience record, while Spiegel reported his streaming numbers surged 175%.

21%
Alford: "On Bad Bunny - we're still investigating. There's info out about the lyrics. I don't speak fluent Spanish, but if it's true what was said on natl TV, we have a lot of Qs for entities that broadcast it & we'll be talking w/ the FCC. This could be worse than the Janet wardrobe malfunction"
February 10, 2026 at 10:15 PM
4%
"El Apagón" is the song Bad Bunny was performing during this part of the halftime show using imagery that was apparently too subtle for some people

It's one of his most interesting songs with a ton of political context and meaning plus it’s an absolute banger
February 11, 2026 at 2:02 AM

Reposted by Michael Kevane

2%
Bad Bunny halftime show: 128.2 milion viewers
Kid Rock halftime show: 6.1 million viewers

"Culture war" may be a misnomer, honestly.
February 11, 2026 at 12:07 AM
8%
Bad Bunny's Super Bowl performance delivered a message for such a time as this
www.ncronline.org/culture/bad-...
Bad Bunny's Super Bowl performance delivered a message for such a time as this
GSR columns editor Helga Leija reflects on the role of Bad Bunny in Latin American culture.
www.ncronline.org
February 10, 2026 at 10:03 PM
7%
Alt take: the discontent demographic is not going anywhere, so why bother changing for them? Also, from what I've found googling, the most watched halftime show & NFL trying to increase its global audience, foothold.
NFL Needs To Get Back to the Basics With Super Bowl Halftime Show Next Year | Deadspin.com
Bad Bunny’s Super Bowl LX halftime show wasn’t bad at all — but it exposed a major NFL disconnect the league has with its core demographic of fans.
deadspin.com
February 10, 2026 at 8:55 PM