Thanks 🌸🌸

Thank youuu🌸🌸

Thanks 🌸

6️⃣ Hoping these small steps help me feel better and stronger soon! 💪✨ If you’ve been through something similar, I’d love to hear your tips! What helped you feel better when you were stuck in a cycle of stress and overthinking? 💬 #overthinking #stress

5️⃣ I also realized I stopped reading because my mind was always racing about the future—where I was going, what I should be doing. Instead of relaxing, I was doom-scrolling and feeling guilty. So, I’m adding another habit: reading fun, light chick-lit books instead of overthinking 24/7. #books

4️⃣ So, I’m challenging myself. I’m starting the Chloe Ting challenge (throwback to the pandemic era 😆) to move my body and boost my energy—even if it’s just at home. Experts say physical health fuels mental strength, so let’s test that theory! #chloeting #hiit #challenge

3️⃣ This made me realize something: financial stability is important, but so is mental well-being. No amount of hard work is worth it if you’re constantly drained. I don’t want to just survive, I want to feel good. #finance

2️⃣ When I started working on my own product, I assumed I was fine. But some days, I had zero energy to get out of bed. Before, earning money and unpaid bills kept me going. Without that external pressure, I felt lost and exhausted. #productdesign #stress #anxiety

We created physical financial templates for those who prefer budgeting on paper. It’s not directly for our startup, but we wanted to offer something helpful. We chose Etsy for its reach, but we didn’t expect the scammers. Still, we gave it a shot. I’ll check out Payhip. Thanks for the suggestion!

Yes! We just launched @caretta.money smart budgeting app together and I think it wont be the last 😅

6) Whether these changes bring success or not, we're committed to testing, learning, and improving.

Start your personal finance journey with Caretta download it today! 🌟

Full story here 👉 open.substack.com/pub/zeynepsa...

#BuildInPublic #Startup #UserEngagement #lessonlearned #saas #improvement

5) Long-term, we’re focusing on 3 pillars:

1️⃣ Consistency – Streaks, notifications, and email engagement
2️⃣ Purpose – Success stories, shared wallets, & debt management
3️⃣ Results – AI insights, desktop exports, & spending trackers

4) We decided to start with quick wins that could have the biggest impact:

✅ Emailing inactive users to understand why they’re not engaging
✅ Offering a free trial to gather feedback
✅ Adding push notifications & widgets for reminders
✅ Simplifying onboarding to remove friction

3/ We created a matrix to prioritize ideas:

🌟 Low effort-Low impact – Motivational quotes, streaks, tips & tricks

🌟 Low effort-High impact – Free trials, email re-engagement, widgets, push notifications

🌟 High effort-High impact – Debt management, AI analytics, bank integrations

2) Instead of guessing, we asked users directly about their financial goals & expectations. Their responses helped us identify 3 key themes:

🏃‍♀️ Consistency – Building better financial habits
🎯 Purpose – Aligning the app with real needs
📊 Results – Showing progress & impact