Simon Zryd
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zryd.uk
Simon Zryd
@zryd.uk
180 followers 160 following 140 posts
Digital Marketing leader PO of newsletters at the International Service of the Swiss Broadcasting Corporation swissinfo.ch

Also, the cryptic podcasting component @swissandchips.com & Fujifilm enthusiast.

#podcasting #photography

he/him
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zryd.uk
Nice snowy day in 🇨🇭
#fuji #xe5
November 22, 2025 at 7:41 PM
zryd.uk
Apple Sports app icon 😬
Not sure if Jony would have approved.
November 19, 2025 at 8:27 PM
zryd.uk
Diversity in podcasts is basically nonexistent. ’Women-hosted podcasts are more than twice as likely to have female guests - but even so, guests on women-hosted podcasts are still 54% male.’

Via @podnews.net
🔗 podnews.net/update/woefu...
November 15, 2025 at 6:39 AM
zryd.uk
I mean, this is a must save article not only to write presentations.

👉 53 GIFs to Spice Up Your Next Presentation
marketinginsidergroup.com/content-mark...
November 14, 2025 at 3:52 PM
zryd.uk
We’ve given our podcasts a fresh new look, so they’re now clearly recognisable as SWI swissinfo.ch podcasts.

Here is an example of a topic that deserves more attention.

📖 www.swissinfo.ch/eng/health-s...

🎧 open.spotify.com/episode/7EzA...

#podcast
November 14, 2025 at 2:44 PM
zryd.uk
Bern.
March 3, 2025 at 5:29 PM
zryd.uk
Bern.
March 2, 2025 at 8:29 PM
zryd.uk
Very interesting perspective by Tessa Barron, Chief Marketing Officer at Lumivero. #marketing
"The image is a screenshot of a text excerpt from an article titled 'The Mindset Shift That Needs to Happen.' The highlighted text discusses how the expectations for marketers have changed since the pandemic, emphasizing that consumers and audiences have also changed. It poses a question about whether marketers are still doing the same things as before. Below the highlighted text, there is a quote that encourages marketers to reflect on whether they have adapted their strategies over the past few years and suggests that continuing old methods may not yield better results.
February 28, 2025 at 3:11 PM
zryd.uk
"Facebook is still critical for publishers [...] The days of posting links and expecting reliable referral traffic are over. Publishers who want to win on Facebook in 2025 must embrace engagement-first strategies"

www.therebooting.com/stop-the-scr...
#marketing
February 28, 2025 at 3:06 PM
zryd.uk
So this is happening now.
#skiing
A panoramic view of a snowy mountain landscape from a ski resort terrace. A wooden railing with red cushions on benches lines the terrace, overlooking the snow-covered peaks. In the foreground, a black ski helmet with goggles rests on the railing next to a cup of espresso on a saucer with a small chocolate. A metal container holds utensils on a red fabric placemat. The scene captures the cozy alpine atmosphere of an après-ski café with breathtaking views of the mountains.
February 22, 2025 at 8:27 AM
zryd.uk
WOW!

www.poynter.org/commentary/2...
A screenshot from pointer.org showing a news article excerpt that discusses Newsmax's stance on AP's reporting rights. The text includes a quote from Newsmax explaining their support for AP's First Amendment rights despite disagreeing with their editorial views, and a reporter's observation that this represents 'not exactly full-throated support, but support nonetheless.' The text appears on a white background with a light green border.
February 21, 2025 at 1:23 PM
zryd.uk
As a public service we don't have any ads on our website. But today we launched a story that our users shouldn't miss.

👉 www.swissinfo.ch/eng/lostcells
A promotional webpage for the ‘Lost Cells’ podcast by SWI swissinfo.ch. The page features multiple overlapping advertisements and banners showcasing the podcast, with a dark green background and white text. The main banner reads ‘Out now – Lost Cells: A podcast uncovering the human stories behind private stem cell banking’s promises and failures.’ A smartphone mockup displays the podcast’s episode cover, which has an abstract red and pink design. There is a prominent ‘Listen here’ button for accessing the podcast. The Swissinfo.ch website is visible in the background, with headlines and images from other news articles.
February 18, 2025 at 9:23 AM
zryd.uk
Just a tree agains the sky so I have a reason to use @flashes.blue
A tall, leafless tree with thin branches reaching upward against a partly cloudy sky with white and blue hues.
February 16, 2025 at 4:39 PM
zryd.uk
The Sage Express Impress coffee machine was one of the best buys in my life.
February 15, 2025 at 12:43 PM
zryd.uk
These are the 30 top European news publishers on TikTok in 2025. "Legacy publication" leading the board.

thefix.media/2025/2/13/30...

@thefixmedia.bsky.social
Title: Top European news publishers on TikTok Description: A data visualization ranking European news publishers on TikTok based on followers, growth percentage, likes, and a “multiple” metric (ratio of likes to followers). The table includes columns for country, media name, type (broadcaster, legacy publication, or Gen Z/digital native), number of followers (in thousands), growth percentage (between March 16, 2024, and February 10, 2025), total number of likes, and the likes-to-followers ratio. Key insights: • Top news publisher by followers: Daily Mail (19,800K followers, +141% growth, 2.2M likes, 111x multiple). • High growth accounts: BBC News (+116%), TF1 Info (+123%), L’Équipe (+60%). • High engagement (likes-to-followers ratio): DAZN España (109x), ac2alitiespanol (109x), ITV News (76x), The Sun (64x). • Notable Gen Z/Digital-native brands: Brut., Goal, Konbini, Xataka, Teen Vogue, TATAKI. • Broadcasters and legacy publications dominate the list: Many top accounts belong to major media houses like BBC, Sky News, ITV, and ESPN. Source: TikTok data as of February 10, 2025, compiled by The Fix.
February 14, 2025 at 3:51 PM
zryd.uk
Bluesky on the rise with publishers while X is dying. I wonder if this is not more wishful thinking, as most publishers are still active on X and not very active on Bluesky. reutersinstitute.politics.ox.ac.uk/journalism-m...
The chart titled “Where publishers plan to put more and less effort in 2025” displays the net difference between the proportion of media leaders planning to put more effort or less effort into various platforms. The data comes from a survey of 326 media leaders across 51 countries. • The platforms expected to see more effort include: • OpenAI, Perplexity, etc. (+56) • YouTube (+52) • TikTok (+48) • Instagram (+43) • LinkedIn (+39) • WhatsApp (+39) • BlueSky (+38) • Google Discover (+27) • Google (Search) (+25) • Platforms where publishers plan to reduce effort include: • Apple News (-2) • Snapchat (-22) • Threads (-22) • Facebook (-42) • X (formerly Twitter) (-68) The survey question asked about distribution and engagement via third-party platforms for the upcoming year (2025). Source: “Journalism, media and technology trends and predictions 2025” (Reuters Institute & University of Oxford).
February 14, 2025 at 9:04 AM
zryd.uk
Silence sounds good. 🎧
A close-up shot of a pair of Apple AirPods Max headphones in a sleek green color. The image highlights the smooth metallic ear cups, the mesh headband, and the digital crown, showcasing the premium design and build quality. The background is a neutral, soft gray.
February 12, 2025 at 9:07 PM
zryd.uk
Oh.
February 12, 2025 at 8:56 AM
zryd.uk
True, but the teaser is on our own website swissinfo.ch, which already shows the logo. But I guess the logo on the teaser shows that it’s a crosspromo and not an ad for something else.
February 10, 2025 at 3:31 PM
zryd.uk
☑️ Randomly driving by a cheese museum with some alphorn statues.
February 8, 2025 at 9:15 PM
zryd.uk
Running a cross-promotion for an exciting podcast series coming up on Swissinfo. Anyone wants to guess which teaser is preferred by our audience on mobile?

Also, get ready! 👉https://www.swissinfo.ch/eng/science/lost-cells-be-the-first-to-know/87572170

#DigitalMarketing
February 7, 2025 at 3:59 PM
zryd.uk
Very, very interesting talk about journalism and technology trends and predictions 2025 by @reutersinstitute.bsky.social 👉 full report reutersinstitute.politics.ox.ac.uk/sites/defaul...
February 7, 2025 at 12:22 PM
zryd.uk
Weeeelll….
Screenshot of a YouTube video where Nieman blundered Mate in one against Nepomniachtchi https://youtu.be/Ygj6Y1yeQ5U?si=jNJ5iXPWD09G4ppg
January 12, 2025 at 10:08 AM
zryd.uk
Das erste Wunder in 2025 ist Tatsache! Apple Music (und damit die Homepods) spielen tatsächlich einige wenige lokale Radiosender der Schweiz. Wahrscheinlich wisst ihr das schon, aber das Leiden hat ein Ende @ifrick.ch @rafaelzeier.com
Screenshot von Apple Music zeigt Lokale Radiosender.
January 6, 2025 at 10:01 AM
zryd.uk
So this just happened.
I have peaked.
#chesspunks
December 26, 2024 at 8:31 PM