Zeph M. C. van Berlo
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zmcvanberlo.bsky.social
Zeph M. C. van Berlo
@zmcvanberlo.bsky.social
Assistant Professor Persuasive Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam.
Reposted by Zeph M. C. van Berlo
#Congratulations once again to ASCoR researchers @zmcvanberlo.bsky.social and Hilde Voorveld! Their article, "The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI," has won the Journal of Advertising Best Article of the Year Award! 🎉

Read the article 👇
March 31, 2025 at 9:45 AM
📢 New paper out: In VR learning, more interaction ≠ better learning.

We studied how cognitive load types affect interactivity and learning in VR. Results? Focus on meaningful interactions—not just more clicks.

#VR #LearningScience #CognitiveLoad #EdTech
@ascor.bsky.social, @fmg-uva.bsky.social
Learning in Virtual Reality: The Relationship Between Cognitive Load, Interactivity, and Learning Outcomes: Journal of Media Psychology: Vol 37, No 2
doi.org
June 5, 2025 at 6:32 AM
First post! 👋 Our 22-day study reveals that exposure to body-positive and fitspiration Instagram content boosts weight satisfaction and promotes healthy eating, with no lasting effect on exercise behavior.

Read more via the link below.

#SocialMedia #Influencers #BodyImage #Health #Research
Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity
Social media influencers frequently share body-related ideals, such as body positivity or fitspiration, with their followers. While their influence is well-recognized, little is known about how the...
www.tandfonline.com
February 26, 2025 at 7:09 AM