Meng, Z. (2024). Cross-platform sensitivity and algorithmic adaptability: How transnational creators navigate algorithms across Chinese and US-based platforms. New Media & Society, 0(0). doi.org/10.1177/1461...

and yes people have written about this in a paper, "The Academic Online: Constructing Persona Through the World Wide Web" core.ac.uk/download/pdf...

Key takeaways (3/3): Empowerment vs. Precarity – Chinese platforms offer lucrative opportunities but come with strict regulations. US platforms provide more creative leeway, yet creators still face the challenge of maintaining consistency to succeed. #creatoradvice

Key takeaways (2/3): Platform Poaching – A concept I develop to describe platform-led talent scouting. Compared to US platforms, Chinese platforms actively recruit and manage creators, offering support and incentives to attract them from competitor platforms. #socialmedia #bigtech #technews

Key takeaways (1/3):
Creator Marketplace – A built-in commercial service widely used in China’s wanghong industry, matching creators with sponsorships. While it streamlines monetisation, platforms take a cut, making creators feel ambivalent. #creatoradvice #socialmediamarketing #influencermarketing

@ziyingm.bsky.social explores labour conditions across Chinese and US-based platforms, illustrating how creators develop self-governance tactics, cross-platform labour and navigate platform poaching.

I also like the discussion on whether podcasts nowadays are still considered "podcasts" when podcasters have to upload videos across platforms, as this is the only way to get people's attention.

Creators commonly move across platforms, some wanting to increase online visibility and chances for monetisation, while others want to escape the sinking ship.

thanks kate❤️

(3/3) To navigate changes, creators often optimize content, adapt to platform features and cross-cultural online spaces. Tho many creators also face challenges from cultural and linguistic differences when expanding to local/ international markets

(2/3) Unlike US platforms positioning creators as minor stakeholders, creators on Chinese platforms receive greater support, and even insider access to web traffic to boost visibility;