Zimana Analytics (CEO: Pierre DeBois)
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zimana.bsky.social
Zimana Analytics (CEO: Pierre DeBois)
@zimana.bsky.social
9 followers 4 following 6 posts
Analytic services, from Google Analytics to data modeling with R, Python, or AI
Adjunct professor, Trine University
Posts Replies Media Videos
zimana.bsky.social
My new @cmswire.bsky.social post examines the price brands have paid for #DEI rollback.

www.cmswire.com/digital-mark...
DEI Rollbacks Trigger CX Decline: What the Data Shows
From missed revenue targets to loyalty erosion, CMOs must weigh brand values against political pressure.
www.cmswire.com
August 13, 2025 at 7:04 PM
zimana.bsky.social
This latest post for CMSWire looks at #AI and the customer journey -- AI can assist with streamlining how marketers map the customer journey experience. #marketing #analytics

www.cmswire.com/customer-exp...
Customer Journey Mapping Meets Its Match: AI
Learn how marketers are using AI to gain a holistic view of the customer experience—without losing sight of individual touchpoints.
www.cmswire.com
March 27, 2025 at 9:11 PM
zimana.bsky.social
The ban on TikTok was upheld - read about what it means for your business in this @cmswire.bsky.social post www.cmswire.com/digital-mark...
TikTok Ban and Your Next Best Social Media Marketing Strategy Move
With the TikTok ban looming, what's a marketer's next best action?
www.cmswire.com
January 17, 2025 at 5:38 PM