Zak Keefer
@zakkeefer.bsky.social
Senior writer at The Athletic, adjunct professor IU Media School
Pinned
Zak Keefer
@zakkeefer.bsky.social
· Jan 2
After another lost season, Colts face another crossroads: ‘There’s no vision here’
Indianapolis has been stuck in a cycle of mediocrity for much of the last decade, and changes could be coming.
www.nytimes.com
Another humiliating loss.
Accountability slipping.
Former greats ripping the team.
"There's no vision here," said one player. "From the front office to the coaches to the players, no one's ever on the same page."
Inside the Colts' latest lost season, with James Boyd www.nytimes.com/athletic/603...
Accountability slipping.
Former greats ripping the team.
"There's no vision here," said one player. "From the front office to the coaches to the players, no one's ever on the same page."
Inside the Colts' latest lost season, with James Boyd www.nytimes.com/athletic/603...
"Maybe you get a beer named after you, or maybe you close a Tony Robbins seminar at midnight, or maybe you just drop your kid at school and hit golf balls in paradise ..."
@brianchamilton.bsky.social on the happiest men in the NFL, long snappers: www.nytimes.com/athletic/680...
@brianchamilton.bsky.social on the happiest men in the NFL, long snappers: www.nytimes.com/athletic/680...
The NFL’s most anonymous men are also the happiest: ‘My life’s not real’
'People think it’s impossible to get in (as a long snapper). It’s damn near impossible to stay in.'
www.nytimes.com
November 20, 2025 at 2:31 PM
"Maybe you get a beer named after you, or maybe you close a Tony Robbins seminar at midnight, or maybe you just drop your kid at school and hit golf balls in paradise ..."
@brianchamilton.bsky.social on the happiest men in the NFL, long snappers: www.nytimes.com/athletic/680...
@brianchamilton.bsky.social on the happiest men in the NFL, long snappers: www.nytimes.com/athletic/680...
Reposted by Zak Keefer
I went on a journey — to Las Vegas, San Diego, Dallas, and Buffalo — to learn about the NFL’s long-distance kicking revolution.
From a camp of pro hopefuls to Brandon Aubrey, Cameron Dicker, Cam Little and more.
Here’s my story on the art of kicking.
www.nytimes.com/athletic/681...
From a camp of pro hopefuls to Brandon Aubrey, Cameron Dicker, Cam Little and more.
Here’s my story on the art of kicking.
www.nytimes.com/athletic/681...
November 19, 2025 at 1:32 PM
I went on a journey — to Las Vegas, San Diego, Dallas, and Buffalo — to learn about the NFL’s long-distance kicking revolution.
From a camp of pro hopefuls to Brandon Aubrey, Cameron Dicker, Cam Little and more.
Here’s my story on the art of kicking.
www.nytimes.com/athletic/681...
From a camp of pro hopefuls to Brandon Aubrey, Cameron Dicker, Cam Little and more.
Here’s my story on the art of kicking.
www.nytimes.com/athletic/681...
Perfect match of subject and writer 👇🏼
A few years ago, stuck in a writing slump, The National frontman Matt Berninger started scribbling song lyrics on baseballs.
It helped him find something.
From @bfquinn.bsky.social
www.nytimes.com/athletic/675...
A few years ago, stuck in a writing slump, The National frontman Matt Berninger started scribbling song lyrics on baseballs.
It helped him find something.
From @bfquinn.bsky.social
www.nytimes.com/athletic/675...
Matt Berninger traded his notebook for a baseball. And the words kept coming
For The National’s frontman, the way forward was written on rawhide.
www.nytimes.com
October 29, 2025 at 1:21 PM
Perfect match of subject and writer 👇🏼
A few years ago, stuck in a writing slump, The National frontman Matt Berninger started scribbling song lyrics on baseballs.
It helped him find something.
From @bfquinn.bsky.social
www.nytimes.com/athletic/675...
A few years ago, stuck in a writing slump, The National frontman Matt Berninger started scribbling song lyrics on baseballs.
It helped him find something.
From @bfquinn.bsky.social
www.nytimes.com/athletic/675...
The GM who'd grown stubborn and hard-headed and realized he was wrong.
The coach who wanted obsession from his QB.
The castoff who'd become an afterthought.
A look inside the Colts' stunning revival:
www.nytimes.com/athletic/671...
The coach who wanted obsession from his QB.
The castoff who'd become an afterthought.
A look inside the Colts' stunning revival:
www.nytimes.com/athletic/671...
Daniel Jones might be the most vanilla QB in the NFL — and a perfect fit for the Colts
After flaming out in New York, the former first-round pick is leading the NFL's most efficient offenses in Indianapolis.
www.nytimes.com
October 14, 2025 at 2:17 PM
The GM who'd grown stubborn and hard-headed and realized he was wrong.
The coach who wanted obsession from his QB.
The castoff who'd become an afterthought.
A look inside the Colts' stunning revival:
www.nytimes.com/athletic/671...
The coach who wanted obsession from his QB.
The castoff who'd become an afterthought.
A look inside the Colts' stunning revival:
www.nytimes.com/athletic/671...
Reposted by Zak Keefer
Mike Evans is one 1,000-yard season away from breaking Jerry Rice's all-time record, but his consistent excellence was born out of agony.
Evans' father's murder drove him to the NFL. Vincent Jackson helped him stay there.
http://dlvr.it/TN52V0
Evans' father's murder drove him to the NFL. Vincent Jackson helped him stay there.
http://dlvr.it/TN52V0
September 15, 2025 at 2:01 PM
Mike Evans is one 1,000-yard season away from breaking Jerry Rice's all-time record, but his consistent excellence was born out of agony.
Evans' father's murder drove him to the NFL. Vincent Jackson helped him stay there.
http://dlvr.it/TN52V0
Evans' father's murder drove him to the NFL. Vincent Jackson helped him stay there.
http://dlvr.it/TN52V0
I went to Tampa to find out what made Mike Evans one of the baddest dudes in football.
Turned out to be one of the realest interviews I've had in years.
And it started with the night his uncle brutally murdered his father outside the home he was sleeping in:
www.nytimes.com/athletic/660...
Turned out to be one of the realest interviews I've had in years.
And it started with the night his uncle brutally murdered his father outside the home he was sleeping in:
www.nytimes.com/athletic/660...
His father's murder drove Mike Evans to the NFL, a 'big brother' taught him to stay there
www.nytimes.com
September 15, 2025 at 3:00 PM
I went to Tampa to find out what made Mike Evans one of the baddest dudes in football.
Turned out to be one of the realest interviews I've had in years.
And it started with the night his uncle brutally murdered his father outside the home he was sleeping in:
www.nytimes.com/athletic/660...
Turned out to be one of the realest interviews I've had in years.
And it started with the night his uncle brutally murdered his father outside the home he was sleeping in:
www.nytimes.com/athletic/660...
After it was over — after he'd authored the most successful season from a rookie QB in NFL history — he walled off the world for a few days.
When the Super Bowl was on, he turned it off.
"Couldn't watch," he says.
Inside Jayden Daniels' road to Year 2: www.nytimes.com/athletic/656...
When the Super Bowl was on, he turned it off.
"Couldn't watch," he says.
Inside Jayden Daniels' road to Year 2: www.nytimes.com/athletic/656...
Jayden Daniels doesn't seek the spotlight; it's coming for him anyway
www.nytimes.com
September 3, 2025 at 1:17 PM
After it was over — after he'd authored the most successful season from a rookie QB in NFL history — he walled off the world for a few days.
When the Super Bowl was on, he turned it off.
"Couldn't watch," he says.
Inside Jayden Daniels' road to Year 2: www.nytimes.com/athletic/656...
When the Super Bowl was on, he turned it off.
"Couldn't watch," he says.
Inside Jayden Daniels' road to Year 2: www.nytimes.com/athletic/656...
The story behind the story 👇🏻
www.nytimes.com/athletic/658...
www.nytimes.com/athletic/658...
September 2, 2025 at 2:17 PM
The story behind the story 👇🏻
www.nytimes.com/athletic/658...
www.nytimes.com/athletic/658...
Reposted by Zak Keefer
Must-read here from Zak on a topic that will resonate with Bears fans
September 2, 2025 at 1:16 PM
Must-read here from Zak on a topic that will resonate with Bears fans
"Organizations fail young QBs before young QBs fail organizations."
What led Kevin O'Connell to say this?
And why do so many around the NFL agree?
I spent 4 months asking Hall of Famers, No. 1 picks, busts, coaches + execs why teams keep breaking young QBs:
www.nytimes.com/athletic/658...
What led Kevin O'Connell to say this?
And why do so many around the NFL agree?
I spent 4 months asking Hall of Famers, No. 1 picks, busts, coaches + execs why teams keep breaking young QBs:
www.nytimes.com/athletic/658...
The bust files: How NFL teams break young quarterbacks
Finding a franchise quarterback remains job No. 1 for anyone in charge of an NFL roster, so why do they keep screwing it up?
www.nytimes.com
September 2, 2025 at 1:09 PM
"Organizations fail young QBs before young QBs fail organizations."
What led Kevin O'Connell to say this?
And why do so many around the NFL agree?
I spent 4 months asking Hall of Famers, No. 1 picks, busts, coaches + execs why teams keep breaking young QBs:
www.nytimes.com/athletic/658...
What led Kevin O'Connell to say this?
And why do so many around the NFL agree?
I spent 4 months asking Hall of Famers, No. 1 picks, busts, coaches + execs why teams keep breaking young QBs:
www.nytimes.com/athletic/658...
Reposted by Zak Keefer
From @theathletic.com: “I fell out of love,” Andrew Luck says, reducing one of the most shocking retirements in NFL history into five tidy words. Then, the game that was once brutally beaten out of him slowly began to pull him back in.
Pain took football away from Andrew Luck; what brought him back to Stanford?
Luck walked out on one locker room that needed him. He wasn't ready to walk away from another.
nyti.ms
August 18, 2025 at 2:14 PM
From @theathletic.com: “I fell out of love,” Andrew Luck says, reducing one of the most shocking retirements in NFL history into five tidy words. Then, the game that was once brutally beaten out of him slowly began to pull him back in.
Reposted by Zak Keefer
Andrew Luck knew he made the right decision by leaving the NFL.
He just hated what he left behind.
Read more: www.nytimes.com/athletic/654...
He just hated what he left behind.
Read more: www.nytimes.com/athletic/654...
August 18, 2025 at 5:42 PM
Andrew Luck knew he made the right decision by leaving the NFL.
He just hated what he left behind.
Read more: www.nytimes.com/athletic/654...
He just hated what he left behind.
Read more: www.nytimes.com/athletic/654...
Reposted by Zak Keefer
Pain took football away from Andrew Luck.
“I fell out of love,” he says, reducing one of the most shocking retirements in NFL history into five tidy words.
And then? Something happened that he didn’t see coming.
http://dlvr.it/TMY2n9
“I fell out of love,” he says, reducing one of the most shocking retirements in NFL history into five tidy words.
And then? Something happened that he didn’t see coming.
http://dlvr.it/TMY2n9
August 18, 2025 at 11:33 AM
Pain took football away from Andrew Luck.
“I fell out of love,” he says, reducing one of the most shocking retirements in NFL history into five tidy words.
And then? Something happened that he didn’t see coming.
http://dlvr.it/TMY2n9
“I fell out of love,” he says, reducing one of the most shocking retirements in NFL history into five tidy words.
And then? Something happened that he didn’t see coming.
http://dlvr.it/TMY2n9
"I was gonna play until I was 40 or 45," Andrew Luck tells me.
To which I said, "Wait a minute, what?"
After it was over, he found himself in a fog. "I can't be 30 years old and retired. This is ridiculous."
Then something pulled him out of it:
www.nytimes.com/athletic/654...
To which I said, "Wait a minute, what?"
After it was over, he found himself in a fog. "I can't be 30 years old and retired. This is ridiculous."
Then something pulled him out of it:
www.nytimes.com/athletic/654...
Pain took football away from Andrew Luck; what brought him back to Stanford?
Luck walked out on one locker room that needed him. He wasn't ready to walk away from another.
www.nytimes.com
August 20, 2025 at 1:27 PM
"I was gonna play until I was 40 or 45," Andrew Luck tells me.
To which I said, "Wait a minute, what?"
After it was over, he found himself in a fog. "I can't be 30 years old and retired. This is ridiculous."
Then something pulled him out of it:
www.nytimes.com/athletic/654...
To which I said, "Wait a minute, what?"
After it was over, he found himself in a fog. "I can't be 30 years old and retired. This is ridiculous."
Then something pulled him out of it:
www.nytimes.com/athletic/654...
"I accidentally married Aaron Donald."
"You can tell people I am delusional. I don't care ..."
This story isn't just creepy, it's terrifying. Great reporting from @nathanfenno.bsky.social on the stalker who left a future Hall of Famer in fear
www.nytimes.com/athletic/654...
"You can tell people I am delusional. I don't care ..."
This story isn't just creepy, it's terrifying. Great reporting from @nathanfenno.bsky.social on the stalker who left a future Hall of Famer in fear
www.nytimes.com/athletic/654...
Aaron Donald was one of the NFL's toughest players. A stalker left him living in fear
www.nytimes.com
August 13, 2025 at 1:39 PM
"I accidentally married Aaron Donald."
"You can tell people I am delusional. I don't care ..."
This story isn't just creepy, it's terrifying. Great reporting from @nathanfenno.bsky.social on the stalker who left a future Hall of Famer in fear
www.nytimes.com/athletic/654...
"You can tell people I am delusional. I don't care ..."
This story isn't just creepy, it's terrifying. Great reporting from @nathanfenno.bsky.social on the stalker who left a future Hall of Famer in fear
www.nytimes.com/athletic/654...
New from me: a look inside the Colts' QB battle ⤵️
A reckoning at the top — about the mistakes they've already made with Anthony Richardson — and a surprising approach if 2025 doesn't go to plan:
www.nytimes.com/athletic/652...
A reckoning at the top — about the mistakes they've already made with Anthony Richardson — and a surprising approach if 2025 doesn't go to plan:
www.nytimes.com/athletic/652...
A make-or-break season for Anthony Richardson? That's not how the Colts see it
www.nytimes.com
July 30, 2025 at 2:48 PM
New from me: a look inside the Colts' QB battle ⤵️
A reckoning at the top — about the mistakes they've already made with Anthony Richardson — and a surprising approach if 2025 doesn't go to plan:
www.nytimes.com/athletic/652...
A reckoning at the top — about the mistakes they've already made with Anthony Richardson — and a surprising approach if 2025 doesn't go to plan:
www.nytimes.com/athletic/652...
"No cellphones until middle school. Even then, they couldn't be used at dinner. And until 11th grade, they had to charge their phones at night in their parents' room."
How do you raise a star QB in the social media age? Fascinating from
@brucefeldmancfb.bsky.social
www.nytimes.com/athletic/644...
How do you raise a star QB in the social media age? Fascinating from
@brucefeldmancfb.bsky.social
www.nytimes.com/athletic/644...
Raising Arch: How Cooper and Ellen prepared Texas’ QB for the Manning family spotlight
Cooper and Ellen Manning spoke to The Athletic about their rising star son, who prepared for an intense spotlight by avoiding it.
www.nytimes.com
June 25, 2025 at 2:15 PM
"No cellphones until middle school. Even then, they couldn't be used at dinner. And until 11th grade, they had to charge their phones at night in their parents' room."
How do you raise a star QB in the social media age? Fascinating from
@brucefeldmancfb.bsky.social
www.nytimes.com/athletic/644...
How do you raise a star QB in the social media age? Fascinating from
@brucefeldmancfb.bsky.social
www.nytimes.com/athletic/644...
From Kansas City:
The Chiefs passed out the rings no one wanted this week. There was no ceremony, no real celebration.
"A reminder," Patrick Mahomes called them.
All they've thought about since February is making it back: www.nytimes.com/athletic/643...
The Chiefs passed out the rings no one wanted this week. There was no ceremony, no real celebration.
"A reminder," Patrick Mahomes called them.
All they've thought about since February is making it back: www.nytimes.com/athletic/643...
Patrick Mahomes, Chiefs offense look for answers as Super Bowl sting lingers
www.nytimes.com
June 20, 2025 at 12:13 PM
From Kansas City:
The Chiefs passed out the rings no one wanted this week. There was no ceremony, no real celebration.
"A reminder," Patrick Mahomes called them.
All they've thought about since February is making it back: www.nytimes.com/athletic/643...
The Chiefs passed out the rings no one wanted this week. There was no ceremony, no real celebration.
"A reminder," Patrick Mahomes called them.
All they've thought about since February is making it back: www.nytimes.com/athletic/643...
Forget the pundits.
Forget the ratings.
Forget all the Thunder-in-five picks.
The Pacers are one win from a title, with all the momentum in the world and the mettle to win a Game 7 on the road.
Column from an ear-splitting Game 6: www.nytimes.com/athletic/643...
Forget the ratings.
Forget all the Thunder-in-five picks.
The Pacers are one win from a title, with all the momentum in the world and the mettle to win a Game 7 on the road.
Column from an ear-splitting Game 6: www.nytimes.com/athletic/643...
Pacers have the momentum entering Game 7, and 'it’s all about that one game'
www.nytimes.com
June 20, 2025 at 12:11 PM
Forget the pundits.
Forget the ratings.
Forget all the Thunder-in-five picks.
The Pacers are one win from a title, with all the momentum in the world and the mettle to win a Game 7 on the road.
Column from an ear-splitting Game 6: www.nytimes.com/athletic/643...
Forget the ratings.
Forget all the Thunder-in-five picks.
The Pacers are one win from a title, with all the momentum in the world and the mettle to win a Game 7 on the road.
Column from an ear-splitting Game 6: www.nytimes.com/athletic/643...
From Kansas City, for @theathletic.bsky.social:
"I feel like I failed my guys," Travis Kelce said Wednesday, going back to the pain of Super Bowl LIX.
The Chiefs' tight end dishes on why he came back, dropping weight and if 2025 is his Last Dance: www.nytimes.com/athletic/643...
"I feel like I failed my guys," Travis Kelce said Wednesday, going back to the pain of Super Bowl LIX.
The Chiefs' tight end dishes on why he came back, dropping weight and if 2025 is his Last Dance: www.nytimes.com/athletic/643...
Travis Kelce is 'only interested in Super Bowl rings.' Next up? The chase for No. 4
www.nytimes.com
June 19, 2025 at 12:20 AM
From Kansas City, for @theathletic.bsky.social:
"I feel like I failed my guys," Travis Kelce said Wednesday, going back to the pain of Super Bowl LIX.
The Chiefs' tight end dishes on why he came back, dropping weight and if 2025 is his Last Dance: www.nytimes.com/athletic/643...
"I feel like I failed my guys," Travis Kelce said Wednesday, going back to the pain of Super Bowl LIX.
The Chiefs' tight end dishes on why he came back, dropping weight and if 2025 is his Last Dance: www.nytimes.com/athletic/643...
It was right there for the Pacers Friday night — a win that could’ve changed this franchise forever.
Then the team that’s feasted in crunch time throughout the playoffs crumbled.
Now, it gets really hard.
Column from Game 4: www.nytimes.com/athletic/642...
Then the team that’s feasted in crunch time throughout the playoffs crumbled.
Now, it gets really hard.
Column from Game 4: www.nytimes.com/athletic/642...
On the doorstep of NBA Finals control, the Pacers let Game 4 slip away
Make no mistake: If Indiana goes on to drop this series, Friday's game will be the cause. The Pacers simply found so many ways to lose.
www.nytimes.com
June 14, 2025 at 8:25 PM
It was right there for the Pacers Friday night — a win that could’ve changed this franchise forever.
Then the team that’s feasted in crunch time throughout the playoffs crumbled.
Now, it gets really hard.
Column from Game 4: www.nytimes.com/athletic/642...
Then the team that’s feasted in crunch time throughout the playoffs crumbled.
Now, it gets really hard.
Column from Game 4: www.nytimes.com/athletic/642...
They don't pay the luxury tax. Their star is a lightning rod for criticism. They're stubborn about their style. They don't give a crap who gets credit.
That is who the Pacers are.
Now they're 2 wins from a title.
Column from Game 3: www.nytimes.com/athletic/642...
That is who the Pacers are.
Now they're 2 wins from a title.
Column from Game 3: www.nytimes.com/athletic/642...
Pacers are showing who they really are — and that they’re for real
Game 3 revealed what the Pacers look like at their best. Dogged. Determined. And dominant when it matters most.
www.nytimes.com
June 12, 2025 at 1:17 PM
They don't pay the luxury tax. Their star is a lightning rod for criticism. They're stubborn about their style. They don't give a crap who gets credit.
That is who the Pacers are.
Now they're 2 wins from a title.
Column from Game 3: www.nytimes.com/athletic/642...
That is who the Pacers are.
Now they're 2 wins from a title.
Column from Game 3: www.nytimes.com/athletic/642...
A few years ago, I asked Jim Irsay about passing down the Colts to his daughters.
"I want them to be who they are. They've known this league since they were in their cribs. They're intelligent. They're good listeners. They're motivated. It's truly a blessing, and rare that it works out this well."
"I want them to be who they are. They've known this league since they were in their cribs. They're intelligent. They're good listeners. They're motivated. It's truly a blessing, and rare that it works out this well."
June 9, 2025 at 5:49 PM
A few years ago, I asked Jim Irsay about passing down the Colts to his daughters.
"I want them to be who they are. They've known this league since they were in their cribs. They're intelligent. They're good listeners. They're motivated. It's truly a blessing, and rare that it works out this well."
"I want them to be who they are. They've known this league since they were in their cribs. They're intelligent. They're good listeners. They're motivated. It's truly a blessing, and rare that it works out this well."
Jim Irsay thought about this a lot and planned for it. He wanted all 3 daughters to have equal share in ownership — and most importantly, for the team to stay in the family.
Carlie Irsay-Gordon has been a heavily involved exec for several years; was expected she took the helm.
Carlie Irsay-Gordon has been a heavily involved exec for several years; was expected she took the helm.
June 9, 2025 at 5:48 PM
Jim Irsay thought about this a lot and planned for it. He wanted all 3 daughters to have equal share in ownership — and most importantly, for the team to stay in the family.
Carlie Irsay-Gordon has been a heavily involved exec for several years; was expected she took the helm.
Carlie Irsay-Gordon has been a heavily involved exec for several years; was expected she took the helm.
Details of the Colts ownership transition, per the team:
Carlie Irsay-Gordon becomes owner + CEO. Essentially, she's the boss.
Casey Foyt becomes owner + executive VP.
Kalen Jackson becomes owner, chief brand officer and president of the Colts Foundation.
Carlie Irsay-Gordon becomes owner + CEO. Essentially, she's the boss.
Casey Foyt becomes owner + executive VP.
Kalen Jackson becomes owner, chief brand officer and president of the Colts Foundation.
June 9, 2025 at 5:48 PM
Details of the Colts ownership transition, per the team:
Carlie Irsay-Gordon becomes owner + CEO. Essentially, she's the boss.
Casey Foyt becomes owner + executive VP.
Kalen Jackson becomes owner, chief brand officer and president of the Colts Foundation.
Carlie Irsay-Gordon becomes owner + CEO. Essentially, she's the boss.
Casey Foyt becomes owner + executive VP.
Kalen Jackson becomes owner, chief brand officer and president of the Colts Foundation.