Yoni Greenbaum
@yonigre.bsky.social
Media exec & VP, Product Strategy @ American Press Institute
Building tools for trust & sustainable journalism
Sharing lessons at Backstory & Strategy - yonigre.substack.com
Building tools for trust & sustainable journalism
Sharing lessons at Backstory & Strategy - yonigre.substack.com
Interesting research, but the real barrier isn't UBIT anxiety—it's operational complexity. Building ad sales requires staff, tech, CRM systems, and ongoing client service. That's a huge lift for lean newsrooms. Of 201 INN members, only 21 reported ad revenue >$1K. Probably not because of tax fear.
November 25, 2025 at 1:31 PM
Interesting research, but the real barrier isn't UBIT anxiety—it's operational complexity. Building ad sales requires staff, tech, CRM systems, and ongoing client service. That's a huge lift for lean newsrooms. Of 201 INN members, only 21 reported ad revenue >$1K. Probably not because of tax fear.
Early in my career, it felt like I suddenly had 20 bosses who all thought they were the CEO. Sound familiar?
My new piece is about the skill no one teaches you: managing your Board. I share how to turn that chaos into a strategic asset.
Read the guide (link in bio).
My new piece is about the skill no one teaches you: managing your Board. I share how to turn that chaos into a strategic asset.
Read the guide (link in bio).
July 7, 2025 at 1:08 PM
Early in my career, it felt like I suddenly had 20 bosses who all thought they were the CEO. Sound familiar?
My new piece is about the skill no one teaches you: managing your Board. I share how to turn that chaos into a strategic asset.
Read the guide (link in bio).
My new piece is about the skill no one teaches you: managing your Board. I share how to turn that chaos into a strategic asset.
Read the guide (link in bio).