After all, you never know who might become the next Gucci of Software Architecture.

Conference organizers often pick star speakers to attract more visitors. But I want to encourage them to give a stage to those whose approaches and ideas haven’t (yet) found wide adoption in the mainstream. I believe this would be good for the industry.

That’s why, when I attend conferences, I prefer sessions by newcomers and hidden champions. In a discipline where framing problems is more important than knowing solutions, diversity matters more than experience.

🦾 Let’s not underestimate their role as Technomatter—the totality of all artefacts—in shaping both us and our organizations.

❗That’s why Technomatter matters.

💡 Artefacts are not only mediums of communication between people. They are also agents of power in organizations. They can emit, transmit, transform, resist, and absorb power.

🧐 However, code is not always the king. Especially in systems engineering, it's often just another level of specification—not the first, and not the last. One day, we might not even write code at all.

👑 Yes, code is often considered the king of artefacts. That’s why we strive to align it with the business domain (DDD) and organizational structures (Team Topologies).