Dan Twohig
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xtrainnings.substack.com
Dan Twohig
@xtrainnings.substack.com
60 followers 49 following 43 posts
Husband. Dad. Analytics guy. Co-founder of the Queens Baseball Convention. Mets fan, Ballpark Chaser, Star Trek geek. Irish. NYer

https://xtrainnings.substack.com
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xtrainnings.substack.com
Cooperstown has honored racists, alcoholics, wife, beaters, drug users, etc. Steroid users need to be let in as well.

My latest post on Extra Innings.

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#MLB #Cooperstown #Baseball #BarryBonds #RogerClemens #Steroids #PEDs

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The Steroid Era Hypocrisy: Why Cooperstown Needs to Get Over Itself
Last week I wrote about the Contemporary Era ballot & some of the steroid-linked players up for consideration—Bonds, Clemens, Sheffield among them.
open.substack.com
November 20, 2025 at 3:13 PM
xtrainnings.substack.com
The Hall of Fame needs to recognize the greatness of some of these players – yes, even though who did PEDs.

The latest post on Extra Innings.

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#MLB #Baseball #Cooperstown #BarryBonds #Steroids #HallOfFame #RogerClements

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The Contemporary Era Ballot: Stop Pretending the Steroid Era Didn’t Happen
The Hall of Fame recently announced the Contemporary Baseball Era Committee ballot & it’s a doozy.
open.substack.com
November 13, 2025 at 3:51 PM
xtrainnings.substack.com
Kirk? Picard? Sisko?
Who was the greatest captain in Starfleet? The latest post on Extra Innings breaks down who the top 10 are (will be?) - some may surprise you.

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#StarTrek #TNG #DS9 #Voyager #Enterprise #Kirk #Picard

open.substack.com/pub/xtrainni...
The Ultimate Star Trek Captain Power Rankings: A Completely Objective Analysis
It’s Thursday, which means it’s time for another controversial ranking that will inevitably anger the internet.
open.substack.com
November 6, 2025 at 3:13 PM
xtrainnings.substack.com
Always be honest with your client and your internal teams when it comes to your analysis. It may be difficult, but in the long run building trust is more important than a vanity metric.

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#CampaignAnalysis #Storytelling

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Why Honesty Matters More Than Your Dashboard
Here’s something that’s been bugging me about agency work.
open.substack.com
November 4, 2025 at 6:25 PM
xtrainnings.substack.com
This World Series shows once again why baseball is still the national pastime.

The latest on Extra Innings.

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#MLB #Baseball #WorldSeries #NationalPassTime #Dodgers #BlueJays #ShoheiOhtani

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Baseball is STILL America's Game
This week the Dodgers & Blue Jays are battling it out in the World Series, & honestly?
open.substack.com
October 30, 2025 at 2:20 PM
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Your campaign is not stagnant – why should your measurement strategy and KPI’s remain the same?
The latest on Extra Innings.

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#KPI #MeasurementStrategy #CampaignStrategy

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Stop Measuring Your Campaign Like It's Still Day One
Your KPIs shouldn’t be carved in stone.
open.substack.com
October 28, 2025 at 2:34 PM
xtrainnings.substack.com
Because people like lists, I watched every iteration of James Bond and ranked them with commentary on today’s Extra Innings.

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#JamesBond #SeanConnery #RogerMoore #TimothyDalton #PierceBrosnan #DanielCraig #IanFleming

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Martinis, Misogyny, and Moonraker: My Definitive Bond Movie Ranking
Or: How I Learned to Stop Worrying and Love Roger Moore's Eyebrow Acting
open.substack.com
October 23, 2025 at 2:31 PM
xtrainnings.substack.com
Keep the reporting data to a minimum but collect as much data as you can because you never know when you will need it.

The latest on Extra Innings.

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#DataStrategy #MeasurementStrategy #DataManagement #KPIs #RareDiseaseCampaign

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Collect Like a Hoarder, Report Like a Minimalist
We’re drowning in data.
open.substack.com
October 21, 2025 at 3:11 PM
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If you take gambling out of football, would anyone watch? The latest on Extra Innings

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#NFL

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Why American Football is the Most Boring Thing Americans Pretend to Love
Let me say something controversial: American football is mind-numbingly boring, and deep down, most of you know it.
open.substack.com
October 16, 2025 at 7:23 PM
xtrainnings.substack.com
Data visualization is a key component of any campaign analysis. However, it’s a slippery slope and too often the charts overwhelm the story. The latest on Extra Innings.

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#DataStorytelling #DataVisualization #CampaignAnalysis

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Don’t Let Charts Get In the Way of a Good Story
Mark Twain supposedly said “Never let the truth get in the way of a good story.” I’m not suggesting we lie about campaign results (please don’t), but I am saying this: don’t let your data obscure what...
open.substack.com
October 14, 2025 at 2:26 PM
xtrainnings.substack.com
What can Taylor Swift teach us about brand and engagement strategy especially when looking at rare disease campaigns. The latest post on Extra Innings.

#RareDisease #EngagementStrategy #BrandStrategy #LaunchStrategy #PatientStrategy #TaylorSwift

open.substack.com/pub/xtrainni...
Are You Ready For It? What Taylor Can Teach Us About Rare Disease Campaign Strategy
When I first started thinking about this connection, it seemed like quite a stretch and that I was doing it just to capitalize on the Taylor Swift news (ok that part is true).
open.substack.com
October 7, 2025 at 2:45 PM
xtrainnings.substack.com
Seriously @apnews.com - the @democrats.senate.gov did not “vote down” anything. They held the line on a bad spending bill. Your headline is very deceptive. I expected more from the AP
September 30, 2025 at 11:30 PM
xtrainnings.substack.com
Continuing my ranking of the 36 MLB parks where I have seen a game. Today it’s the middle of the pack.

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And let me know what you think of my rankings
#MLB #baseball #BallparkChasers
Ranking Every Major League Park I've Been To (Part 2 of 3): The Middle of the Pack
Continuing my journey through baseball's sacred spaces - as promised, this is part 2 of 3, covering the good, the bad, & the ugly of America's ballparks.
open.substack.com
September 25, 2025 at 2:30 PM
xtrainnings.substack.com
I’ve been to 36 @mlb.com ball parks and have often been asked what all my favorites. Well, I decided to finally rank them. Please check out the first of three posts and like share and subscribe.

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#MLB #Baseball #Wrigley #Fenway
Ranking Every Major League Park I've Been To (Part 1 of 3): The Good
"Is this heaven?
open.substack.com
September 18, 2025 at 4:08 PM
xtrainnings.substack.com
Have we all forgotten what the letter K means in KPI? Stop labeling 15 different metrics as KPI’s. The more “keys” you have the less important they really are.

My latest post on Extra Innings.

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#MeasurementStrategy #KPIs #CampaignAnalysis
The Strategic Imperative: Don't Lose the "K" in KPI (Especially in Healthcare Marketing)
The modern marketing measurement landscape has a problem: we've forgotten what makes a Key Performance Indicator truly key.
xtrainnings.substack.com
August 25, 2025 at 3:04 PM
xtrainnings.substack.com
Playing a baseball game at a NASCAR track was insane - and a disaster. But MLB should keep exploring new places to play. On Extra Innings I explore a few ideas on where they should go next

#MLB #SpeedwayClassic

xtrainnings.substack.com/p/the-speedw...
The Speedway Classic Flopped, But Baseball's Road Show Must Go On
Look, I get it.
xtrainnings.substack.com
August 14, 2025 at 2:16 PM
xtrainnings.substack.com
I may be preaching to the choir on this, but it’s never a bad thing to state what sometimes may seem obvious.

My latest post on Extra Innings - it isn’t (and never will be) all about digital.

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#PharmaMarketing #PharmaStrategy #DigitalMarketing
Your Pharma Campaign Isn't Living in a Digital Vacuum (And Neither Are Your Customers)
Let me guess: your latest campaign dashboard is lighting up like a Christmas tree with digital metrics.
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August 12, 2025 at 2:16 PM
xtrainnings.substack.com
My latest post on Extra Innings
AI can be your friend – or could be your worst enemy

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#AI

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AI Will Make You Look Smart... Until It Doesn't
So there you are, feeling like a genius because you just asked Claude to write your quarterly report and it came back with something that sounds like McKinsey consultants collaborated with Shakespeare...
open.substack.com
July 15, 2025 at 4:01 PM
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The latest on Extra Innings
I usually leave the movie reviews to my brother in law at @parttimefanboy.bsky.social - but I am still smiling after seeing Superman last night
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Truth, Justice, and Pure Joy: Superman (2025) Review
Last night I had the opportunity to watch a preview of the new Superman movie.
xtrainnings.substack.com
July 9, 2025 at 3:41 PM
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My latest post on Extra Innings - I will always be a New Yorker

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#newyork #NYC #NewYorker
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Born in New York, Ruined for Everywhere Else
Why fifteen years of exile hasn't changed a thing
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June 26, 2025 at 2:06 PM
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My latest Post on Extra Innings - Don't Forget About Caregivers

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#PharmaMarketing #RareDisease #PharmaAdvertising #MarketingStrategy #Caregivers xtrainnings.substack.com/p/your-rare-...
Your Rare Disease Marketing May Have a Caregiver Blind Spot
Picture this: You're a pharma marketer tasked with launching a therapy for a rare disease affecting maybe 10,000 people in the entire U.S.
xtrainnings.substack.com
June 23, 2025 at 2:38 PM
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Today on Xtra Innings I break down the Halls of Fame for the 4 main sports in the US

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#MLB #NFL #NHL #NBA
The Good, The Bad, and The Mall: Ranking Sports Hall of Fames
As if you didn’t know this already, I'm a baseball fanatic.
xtrainnings.substack.com
June 19, 2025 at 2:49 PM
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In my latest post on XtraInnings I discuss the book Innumeracy and the impact of not understanding basic math

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The Surprising Power of Innumeracy: How Bad Math Shapes Our Lives
Why Mathematical Illiteracy Is Costing Us More Than We Think
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June 16, 2025 at 3:46 PM
xtrainnings.substack.com
It’s Thursday, which means it’s time for my fun/non-professional post at Xtra Innings

Here is my take on redesigning baseball

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#MLB #Yankees #Mets #Cubs #Dodgers #RedSox
Radical Realignment in Baseball: Time to Shake Up America's Pastime
Rob Manfred has been tinkering with baseball like a mechanic who can't quite figure out what's wrong with the engine.
xtrainnings.substack.com
June 12, 2025 at 2:07 PM
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The latest from Extra Innings - When trying to quantify success, sometimes you need to think outside the box.

dantwohig.substack.com/p/counting-c...

#Analytics #MarketingAnalytics #MeasurementStrategy #DataStrategy #PharmaceuticalMarketing #PharmaStrategy
Counting Coffee Cups for Science
How we measured awareness in rare disease marketing when traditional metrics failed us
dantwohig.substack.com
June 10, 2025 at 2:33 PM