Huge congrats Jo!! 🎉

5/n
Lots of potential for health messages to incorporate ❓curiosity❓ as a technique in the future - if marketers/advertising can use it, health communication can use it too!

S/O to my amazing collaborators: Ben Muzekari, Melissa Mercincavage, @dlstaphilly.bsky.social @andysltan.bsky.social

4/n
Study 1 found: for different groups, different combination of ❓curiosity-eliciting techniques❓ work better

Study 2 found: targeted curiosity-eliciting messages effectively reduce nicotine false beliefs ✅
and better standard message or control ✅

3/n
In Study 1: We identified the technique/combination of curiosity-eliciting techniques

In Study 2: We tested how effective they are VS control/standard message for three priority groups: Black/African American adults who smoke, Rural adults who smoke, Young adults who smoke

2/n
We built on this finding and designed❓curiosity-eliciting❓ brief nicotine messages using 3 techniques:
*Question asking*: Do you know...?
*Social Signals*: More than 60% of U.S. populations think that...
*Rating*: Rate how curious you are to know...

1/n Curiosity is an epistemic emotion that can facilitate learning smoking information for those who smoke, as we have shown in previous work:
www.tandfonline.com/doi/abs/10.1...