World Branding
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World Branding
@worldbranding.bsky.social
🏆 The Ultimate Global Recognition Accolade 🏆
Café Amazon Charts Global Growth with Sustainability at Its Heart

Café Amazon, one of Thailand’s most iconic coffee brands, is accelerating its global ambitions with a bold expansion strategy. Operated by PTT Oil and Retail Business Public Company Limited (OR), the chain has evolved from a humble…
Café Amazon Charts Global Growth with Sustainability at Its Heart
Café Amazon, one of Thailand’s most iconic coffee brands, is accelerating its global ambitions with a bold expansion strategy. Operated by PTT Oil and Retail Business Public Company Limited (OR), the chain has evolved from a humble roadside café within PTT Stations into one of Asia’s largest coffee empires, now boasting over 5,000 outlets worldwide. With each new market, Café Amazon brings its signature blend of Thai hospitality, sustainability, and community-driven values to the global stage.
brandingforum.org
October 14, 2025 at 12:37 PM
Desire-a-Bar: Experience the World’s First Desire-Detecting Chocolate

Finnish chocolate brand Karl Fazer has found a sweet escape that satisfies customers’ cravings with a groundbreaking machine that combines cutting-edge AI technology and the irresistible allure of chocolate. How does it work?…
Desire-a-Bar: Experience the World’s First Desire-Detecting Chocolate
Finnish chocolate brand Karl Fazer has found a sweet escape that satisfies customers’ cravings with a groundbreaking machine that combines cutting-edge AI technology and the irresistible allure of chocolate. How does it work? Just lock eyes with the Desire-a-Bar to trigger an unforgettable and mouthwatering experience – with a hint of awkwardness too.
brandingforum.org
October 2, 2025 at 10:31 AM
IKEA U.S. Debuts IKEA House Warming

IKEA U.S. has revealed IKEA House Warming, an immersive pop-up experience that invites the public into the heart of the home. IKEA House Warming will feature the brand's new range of cooking and eating essentials, Gustaf Westman's limited-edition VINTERFINT…
IKEA U.S. Debuts IKEA House Warming
IKEA U.S. has revealed IKEA House Warming, an immersive pop-up experience that invites the public into the heart of the home. IKEA House Warming will feature the brand's new range of cooking and eating essentials, Gustaf Westman's limited-edition VINTERFINT collection, and celebrate 40 years of the legendary retailer in the U.S. and of the IKEA meatball worldwide. The immersive pop-up experience will take place from October 2 to October 26.
brandingforum.org
September 30, 2025 at 2:09 PM
Munchy’s Oat Krunch Oat & Grain Crisps Steal the Show

Munchy’s, Malaysia’s beloved biscuit brand, has taken a bold leap into the crisp snack category by launching its latest innovation: Oat Krunch Oat & Grain Crisps.
Munchy’s Oat Krunch Oat & Grain Crisps Steal the Show
Munchy’s, Malaysia’s beloved biscuit brand, has taken a bold leap into the crisp snack category by launching its latest innovation: Oat Krunch Oat & Grain Crisps.
brandingforum.org
September 10, 2025 at 12:30 PM
AVATR VISION XPECTRA Makes Global Debut in Munich

The world's first Emotive Intelligent (EI) vision car, AVATR VISION XPECTRA, made its debut, alongside the limited-edition AVATR 012 co-created with Kim Jones, the exclusive custom AVATR 11 Royal Edition, the Urban Luxury SUV AVATR 07, and the…
AVATR VISION XPECTRA Makes Global Debut in Munich
The world's first Emotive Intelligent (EI) vision car, AVATR VISION XPECTRA, made its debut, alongside the limited-edition AVATR 012 co-created with Kim Jones, the exclusive custom AVATR 11 Royal Edition, the Urban Luxury SUV AVATR 07, and the Luxury Sports Sedan AVATR 06. The models were revealed at AVATR Technology's "Brilliant New Horizon AVATR Brand Day" at UTOPIA München in Munich, Germany.
brandingforum.org
September 8, 2025 at 11:58 AM
Denim Gets a Star Upgrade: Alia Bhatt Is Levi’s® New Global Muse

Levi’s®, the iconic name synonymous with denim, has announced Bollywood star Alia Bhatt as its new Global Brand Ambassador. This collaboration marks the brand's milestone as it redefines its women’s portfolio to reflect the evolving…
Denim Gets a Star Upgrade: Alia Bhatt Is Levi’s® New Global Muse
Levi’s®, the iconic name synonymous with denim, has announced Bollywood star Alia Bhatt as its new Global Brand Ambassador. This collaboration marks the brand's milestone as it redefines its women’s portfolio to reflect the evolving style sensibilities of a new generation.
brandingforum.org
September 5, 2025 at 10:57 AM
Circles x OpenAI: Powering SEA’s First Fully AI-Driven Telco Platform

Circles, a global telco technology company, and OpenAI have revealed a strategic global collaboration to build a fully AI-native telco platform. As a new benchmark for telcos worldwide, it said that this platform will strengthen…
Circles x OpenAI: Powering SEA’s First Fully AI-Driven Telco Platform
Circles, a global telco technology company, and OpenAI have revealed a strategic global collaboration to build a fully AI-native telco platform. As a new benchmark for telcos worldwide, it said that this platform will strengthen their ability to shape and enhance consumers’ lives in the AI-first era.
brandingforum.org
August 27, 2025 at 10:53 AM
PawCo Magic Cookie: The Next Generation of Functional Dog Treats

PawCo Foods has unveiled Magic Cookie, a revolutionary line of functional dog biscuits designed to deliver targeted health benefits in a crunchy, craveable form.
PawCo Magic Cookie: The Next Generation of Functional Dog Treats
PawCo Foods has unveiled Magic Cookie, a revolutionary line of functional dog biscuits designed to deliver targeted health benefits in a crunchy, craveable form.
brandingforum.org
August 22, 2025 at 11:07 AM
Nick Jonas x FOSSIL: Where Nostalgia Finds a New Edge

Nick Jonas joins forces with FOSSIL to unveil a bold, limited-edition watch collection that channels nostalgia through a modern lens. Each timepiece reflects Jonas’ deep-rooted love for horology, his signature style, and Fossil’s legacy of…
Nick Jonas x FOSSIL: Where Nostalgia Finds a New Edge
Nick Jonas joins forces with FOSSIL to unveil a bold, limited-edition watch collection that channels nostalgia through a modern lens. Each timepiece reflects Jonas’ deep-rooted love for horology, his signature style, and Fossil’s legacy of craftsmanship—creating timeless and refreshingly current designs. The collaboration rekindles emotional connections with the brand, inviting customers to rediscover the art of watch collecting.
brandingforum.org
August 21, 2025 at 10:31 AM
Air Canada Flight Attendants End Strike with Tentative Agreement

After a nearly four-day strike that grounded flights and stranded hundreds of thousands of passengers, Air Canada flight attendants have reached a tentative agreement with the airline.
Air Canada Flight Attendants End Strike with Tentative Agreement
After a nearly four-day strike that grounded flights and stranded hundreds of thousands of passengers, Air Canada flight attendants have reached a tentative agreement with the airline.
brandingforum.org
August 20, 2025 at 9:48 AM
The New Face of Skincare: Science, Soul, and Self in 2025

In an era where beauty is increasingly synonymous with wellness, the skincare industry is undergoing a quiet revolution. What was once a quest for flawless skin is now a deeper pursuit—of authenticity, innovation, and sustainability. From…
The New Face of Skincare: Science, Soul, and Self in 2025
In an era where beauty is increasingly synonymous with wellness, the skincare industry is undergoing a quiet revolution. What was once a quest for flawless skin is now a deeper pursuit—of authenticity, innovation, and sustainability. From biotech breakthroughs to ancestral wisdom, here are the trends shaping the future of skincare in 2025.
brandingforum.org
August 19, 2025 at 11:48 AM
A Glimpse Inside House of Dior New York

Luxury fashion house Dior has officially opened its latest flagship store in New York City. It is located just steps from the corner of 57th Street and Madison Avenue—the same intersection where founder Christian Dior first introduced the brand to the…
A Glimpse Inside House of Dior New York
Luxury fashion house Dior has officially opened its latest flagship store in New York City. It is located just steps from the corner of 57th Street and Madison Avenue—the same intersection where founder Christian Dior first introduced the brand to the American market in 1948.
brandingforum.org
August 15, 2025 at 1:34 PM
Twinings Unveils New Instant Iced Refreshers Line

Twinings has launched Twinings Refreshers, its first-ever, deliciously refreshing herbal tea instant beverage, specially crafted to dissolve in cold water and deliver bold flavour in seconds. Created to meet rising demand for cold, functional…
Twinings Unveils New Instant Iced Refreshers Line
Twinings has launched Twinings Refreshers, its first-ever, deliciously refreshing herbal tea instant beverage, specially crafted to dissolve in cold water and deliver bold flavour in seconds. Created to meet rising demand for cold, functional drinks, Twinings Refreshers brings a fresh take on herbal tea, particularly for Gen Z and Millennial consumers who are reaching for more convenient, feel-good options.
brandingforum.org
August 14, 2025 at 11:31 AM
Google Teases Sleek Design of Pixel 10 Pro Fold in Latest Reveal

Google has officially unveiled the Pixel 10 Pro Fold, its most advanced foldable smartphone to date, in a sleek new teaser video that dropped earlier this week. The 30-second clip offers a first look at the device’s refined design…
Google Teases Sleek Design of Pixel 10 Pro Fold in Latest Reveal
Google has officially unveiled the Pixel 10 Pro Fold, its most advanced foldable smartphone to date, in a sleek new teaser video that dropped earlier this week. The 30-second clip offers a first look at the device’s refined design and hints at the powerful hardware packed inside, setting the stage for its full reveal at the upcoming Pixel 10 event on August 20.
brandingforum.org
August 13, 2025 at 10:01 AM
InterContinental Singapore and NuCalm Redefine Rest in Luxury Travel

InterContinental Singapore is leading a luxury wellness revolution with a global-first partnership in the IHG portfolio: NuCalm, a cutting-edge neuroscience technology engineered for deep rest, rapid stress recovery, and peak…
InterContinental Singapore and NuCalm Redefine Rest in Luxury Travel
InterContinental Singapore is leading a luxury wellness revolution with a global-first partnership in the IHG portfolio: NuCalm, a cutting-edge neuroscience technology engineered for deep rest, rapid stress recovery, and peak mental performance. This revolutionary offering marks a bold step in "redefining restorative travel in the luxury space."
brandingforum.org
August 12, 2025 at 1:48 PM
POP MART Unveils Its World’s Largest Store in Bangkok

POP MART officially opened its largest flagship store at ICONSIAM, Bangkok, marking a bold new chapter in its global expansion. Spanning over 760 square meters across two floors, the POP MART Global Landmark Store is more than a retail space;…
POP MART Unveils Its World’s Largest Store in Bangkok
POP MART officially opened its largest flagship store at ICONSIAM, Bangkok, marking a bold new chapter in its global expansion. Spanning over 760 square meters across two floors, the POP MART Global Landmark Store is more than a retail space; it's a whimsical, Thai-inspired universe that fuses collectable culture with immersive design.
brandingforum.org
August 11, 2025 at 12:55 PM
CoCo Bubble Tea Brews Big Plans for Europe with 2-Year Growth Push

CoCo Bubble Tea, a leading milk tea brand, has unveiled its most ambitious European expansion yet, aiming to double its stores across the continent within the next 24 months.
CoCo Bubble Tea Brews Big Plans for Europe with 2-Year Growth Push
CoCo Bubble Tea, a leading milk tea brand, has unveiled its most ambitious European expansion yet, aiming to double its stores across the continent within the next 24 months.
brandingforum.org
August 1, 2025 at 10:26 AM
Why Luxury Brands Are Brewing Up Cafés in China

In China’s fast-evolving consumer landscape, luxury brands are stirring up more than just fashion trends; they’re pouring themselves into the booming coffee culture.
Why Luxury Brands Are Brewing Up Cafés in China
In China’s fast-evolving consumer landscape, luxury brands are stirring up more than just fashion trends; they’re pouring themselves into the booming coffee culture.
brandingforum.org
July 24, 2025 at 1:01 PM
Harry Potter’s ‘Back to Hogwarts’ 2025 Celebration Details Announced

Every year on September 1st, Harry Potter fans worldwide mark the return to Hogwarts with a wave of nostalgia and celebration. In 2025, Warner Bros. is pulling out all the stops to make this year’s “Back to Hogwarts” festivities…
Harry Potter’s ‘Back to Hogwarts’ 2025 Celebration Details Announced
Every year on September 1st, Harry Potter fans worldwide mark the return to Hogwarts with a wave of nostalgia and celebration. In 2025, Warner Bros. is pulling out all the stops to make this year’s “Back to Hogwarts” festivities more magical than ever.
brandingforum.org
July 23, 2025 at 11:27 AM
Singapore Airlines Elevates Customer Insight Strategy with Qualtrics

Qualtrics has announced that Singapore Airlines is using its solutions to enhance its collection, processing, and analysis of customer responses, enabling deeper insights across multiple feedback channels.
Singapore Airlines Elevates Customer Insight Strategy with Qualtrics
Qualtrics has announced that Singapore Airlines is using its solutions to enhance its collection, processing, and analysis of customer responses, enabling deeper insights across multiple feedback channels.
brandingforum.org
July 22, 2025 at 11:44 AM
Reebok Smartglasses Step into the Future with New Channel Launch

Innovative Eyewear, Inc., has unveiled its groundbreaking Reebok athletic smartglasses, available today on the Reebok mobile app, and on Reebok.com on August 1.
Reebok Smartglasses Step into the Future with New Channel Launch
Innovative Eyewear, Inc., has unveiled its groundbreaking Reebok athletic smartglasses, available today on the Reebok mobile app, and on Reebok.com on August 1.
brandingforum.org
July 21, 2025 at 1:12 PM
Portica Unveils Elevated Outdoor Living for 2026

Portica has officially launched its standalone label for curated outdoor spaces, ranging from vibrant commercial projects to luxury residential settings.
Portica Unveils Elevated Outdoor Living for 2026
Portica has officially launched its standalone label for curated outdoor spaces, ranging from vibrant commercial projects to luxury residential settings.
brandingforum.org
July 17, 2025 at 2:36 PM
Pet & Animal Brands Anticipate 2025-2026 World Branding Awards Animalis Edition in Vienna

Pet & Animal Branding Elite to Be Crowned Brand of the Year at the 2025-2026 World Branding Awards Animalis Edition in Vienna
Pet & Animal Brands Anticipate 2025-2026 World Branding Awards Animalis Edition in Vienna
Pet & Animal Branding Elite to Be Crowned Brand of the Year at the 2025-2026 World Branding Awards Animalis Edition in Vienna
brandingforum.org
July 1, 2025 at 12:28 PM
Shutterstock Unveils Bold New Identity and Future-Ready Creative Suite

Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands need to make their work more effective.
Shutterstock Unveils Bold New Identity and Future-Ready Creative Suite
Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands need to make their work more effective.
brandingforum.org
June 23, 2025 at 1:53 PM
RM of BTS Named Samsung Art TV Global Ambassador

Samsung Electronics has named RM of BTS as the global ambassador for Samsung Art TVs. A move that not only marks his return to official activities following his recent completion of mandatory military service in Korea, but also signals a global…
RM of BTS Named Samsung Art TV Global Ambassador
Samsung Electronics has named RM of BTS as the global ambassador for Samsung Art TVs. A move that not only marks his return to official activities following his recent completion of mandatory military service in Korea, but also signals a global cultural shift.
brandingforum.org
June 17, 2025 at 1:43 PM