This course is not just for writers. It's for anyone who writes.

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Learn everything I know from 20 years of writing funny stuff for global brands and local startups. With dozens of dead practical techniques and plenty of examples to show you how it's done.

Join the waitlist now and save a packet when it launches >
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I can't stand teasers.

Tell ya more tomorrow.

The incredible thing about this new wave of 'personalisation at scale' is how barely noticeable it is to consumers.

I'll tell you, honestly, I will LOVE it if that Jaguar rebrand turns out to be one of the most unexpectedly mental masterstrokes of all time. LOVE IT.

And the award for Greatest Ever Image Overlay Text In The Body Of A Spam Email goes to...

Another thing to update. Great.