Reform have only really got immigration- if Starmer wants to appease red wall Brexity types and also attract other voters he needs more.
Fixing the NHS - especially primary care, might be a plan. Then there’s the water/ rail industry - etc. BUT.. he’s convinced this is THE only issue.

And me.

Yes, don’t you remember it?
Starmer told Corbyn supporters they were no longer welcome in the party - so they left in their droves.

He’s still trying to cling on to his red wall Brexit loving voters - but they’ll go to Reform.
He needs to cultivate the many ex Labour voters he lost in the Corbyn debacle- if they haven’t all gone over to the Greens.

Spoiler- he won’t.