CHOW Wei Ming
@wmchow.bsky.social
Published author, brand consultant, and Executive Editor of Espoletta.
I'm pleased to announce that I'm now a HRD Corp accredited trainer. After four months of arduous waiting for the opportunity to conduct a trial training, to record, and submit for assessment, I've finally done it. Refer to this previous post - bsky.app/profile/wmch...
July 3, 2025 at 3:38 AM
I'm pleased to announce that I'm now a HRD Corp accredited trainer. After four months of arduous waiting for the opportunity to conduct a trial training, to record, and submit for assessment, I've finally done it. Refer to this previous post - bsky.app/profile/wmch...
𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐀 𝐂𝐚𝐟𝐟è 𝐋𝐚𝐭𝐭𝐞, 𝐁𝐮𝐭 𝐀 𝐁𝐫𝐞𝐯𝐞 𝐋𝐚𝐭𝐭𝐞
This isn't just an ordinary caffè latte, but a breve latte. And what's the difference, I hear you ask?... The secret is what's inside that makes the breve latte a whole lot creamier than any ordinary caffè latte... espoletta.com/2025/06/09/b...
This isn't just an ordinary caffè latte, but a breve latte. And what's the difference, I hear you ask?... The secret is what's inside that makes the breve latte a whole lot creamier than any ordinary caffè latte... espoletta.com/2025/06/09/b...
Breve Latte: The Not-So-Common Latte - Espoletta
Breve Latte, an exotic version of the regular Caffè Latte, as served in JDV Vivo Coffee & Comfort Dining. Smoother, richer and creamier.
espoletta.com
June 9, 2025 at 12:01 AM
𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐀 𝐂𝐚𝐟𝐟è 𝐋𝐚𝐭𝐭𝐞, 𝐁𝐮𝐭 𝐀 𝐁𝐫𝐞𝐯𝐞 𝐋𝐚𝐭𝐭𝐞
This isn't just an ordinary caffè latte, but a breve latte. And what's the difference, I hear you ask?... The secret is what's inside that makes the breve latte a whole lot creamier than any ordinary caffè latte... espoletta.com/2025/06/09/b...
This isn't just an ordinary caffè latte, but a breve latte. And what's the difference, I hear you ask?... The secret is what's inside that makes the breve latte a whole lot creamier than any ordinary caffè latte... espoletta.com/2025/06/09/b...
Thank you Dr Tan Jin Kit, Chief Medical Officer of IHT Rehabilitation Centre (Selangor), for purchasing a copy of Brand ID. I hope the book will serve you well in all your future undertakings.
May 8, 2025 at 9:30 AM
Thank you Dr Tan Jin Kit, Chief Medical Officer of IHT Rehabilitation Centre (Selangor), for purchasing a copy of Brand ID. I hope the book will serve you well in all your future undertakings.
It's been a long time since we last shared an F&B story. Strangely finding that authentic Peranakan cuisine at a restaurant that doesn't even 𝙢𝙚𝙣𝙩𝙞𝙤𝙣 the word "Peranakan" anywhere in their publicity materials... Take a read, you might just find it fascinating.
espoletta.com/2025/05/05/k...
espoletta.com/2025/05/05/k...
Kento Cafe: Authentic Peranakan Asam Seafood - Espoletta
I tried Kento Cafe's Asam Seafood and Yam Shaved Ice dessert. Are they authentic enough to live up to their Peranakan cuisine heritage?
espoletta.com
May 5, 2025 at 12:10 AM
It's been a long time since we last shared an F&B story. Strangely finding that authentic Peranakan cuisine at a restaurant that doesn't even 𝙢𝙚𝙣𝙩𝙞𝙤𝙣 the word "Peranakan" anywhere in their publicity materials... Take a read, you might just find it fascinating.
espoletta.com/2025/05/05/k...
espoletta.com/2025/05/05/k...
The best watch to wear when you're out in the field? Well, it's none other than the field watch. A clean dial, easy to read three-hander with Arabic numerals, lots of lume to tell the time in the dark, and 100m water resistance.
Or in this case, a field-style watch.
espoletta.com/2025/04/07/f...
Or in this case, a field-style watch.
espoletta.com/2025/04/07/f...
Field Watch Vibes?... Dressing The Timex Expedition - Espoletta
Whether field watch or field-style watch, here's how to pair them with classic menswear. Timex Expedition is a series of affordable watches.
espoletta.com
April 7, 2025 at 9:31 AM
The best watch to wear when you're out in the field? Well, it's none other than the field watch. A clean dial, easy to read three-hander with Arabic numerals, lots of lume to tell the time in the dark, and 100m water resistance.
Or in this case, a field-style watch.
espoletta.com/2025/04/07/f...
Or in this case, a field-style watch.
espoletta.com/2025/04/07/f...
Free Employer Brand Tips 25-05 : Treat Employees Like Customers
Most employers don't realise this, but you attract and retain customers in the same way as you attract and retain employees. Happy employees will evangelise your brand, and in turn attract even more happy customers.
Most employers don't realise this, but you attract and retain customers in the same way as you attract and retain employees. Happy employees will evangelise your brand, and in turn attract even more happy customers.
March 25, 2025 at 12:53 AM
Free Employer Brand Tips 25-05 : Treat Employees Like Customers
Most employers don't realise this, but you attract and retain customers in the same way as you attract and retain employees. Happy employees will evangelise your brand, and in turn attract even more happy customers.
Most employers don't realise this, but you attract and retain customers in the same way as you attract and retain employees. Happy employees will evangelise your brand, and in turn attract even more happy customers.
Free Corporate Brand Tips 25-09 - Advertising Is Subset To Branding
Ever wondered why branding is lumped together with advertising services? Especially when advertising is dependent on brand direction, and not the other way around? Perhaps it's time to look at them as where they actually are.
Ever wondered why branding is lumped together with advertising services? Especially when advertising is dependent on brand direction, and not the other way around? Perhaps it's time to look at them as where they actually are.
March 24, 2025 at 11:55 AM
Free Corporate Brand Tips 25-09 - Advertising Is Subset To Branding
Ever wondered why branding is lumped together with advertising services? Especially when advertising is dependent on brand direction, and not the other way around? Perhaps it's time to look at them as where they actually are.
Ever wondered why branding is lumped together with advertising services? Especially when advertising is dependent on brand direction, and not the other way around? Perhaps it's time to look at them as where they actually are.
Free Personal Brand Tips 25-09 : What Is Personal Brand?
A personal brand is essentially the qualities that person is projecting. Personal brand can be distilled down to just adjectives that best describes how others see the person.
Image by brandy of Freepik
www.freepik.com/free-vector/...
A personal brand is essentially the qualities that person is projecting. Personal brand can be distilled down to just adjectives that best describes how others see the person.
Image by brandy of Freepik
www.freepik.com/free-vector/...
March 22, 2025 at 10:01 AM
Free Personal Brand Tips 25-09 : What Is Personal Brand?
A personal brand is essentially the qualities that person is projecting. Personal brand can be distilled down to just adjectives that best describes how others see the person.
Image by brandy of Freepik
www.freepik.com/free-vector/...
A personal brand is essentially the qualities that person is projecting. Personal brand can be distilled down to just adjectives that best describes how others see the person.
Image by brandy of Freepik
www.freepik.com/free-vector/...
Free Corporate Brand Tips 25-08 : Branded Vs Commodity
Little Susie's Lemonade Stand?... Or a commodity lemonade? Without a brand, there's no basis to compare you against your competitor.
Brand ID, Chapter 1.4, page 12
espoletta.com/books-publis...
Image by Freepik
www.freepik.com/free-photo/k...
Little Susie's Lemonade Stand?... Or a commodity lemonade? Without a brand, there's no basis to compare you against your competitor.
Brand ID, Chapter 1.4, page 12
espoletta.com/books-publis...
Image by Freepik
www.freepik.com/free-photo/k...
March 21, 2025 at 1:42 AM
Free Corporate Brand Tips 25-08 : Branded Vs Commodity
Little Susie's Lemonade Stand?... Or a commodity lemonade? Without a brand, there's no basis to compare you against your competitor.
Brand ID, Chapter 1.4, page 12
espoletta.com/books-publis...
Image by Freepik
www.freepik.com/free-photo/k...
Little Susie's Lemonade Stand?... Or a commodity lemonade? Without a brand, there's no basis to compare you against your competitor.
Brand ID, Chapter 1.4, page 12
espoletta.com/books-publis...
Image by Freepik
www.freepik.com/free-photo/k...
Free Personal Brand Tips 25-08 : Still Wearing A Tie?
It's the post-pandemic age, and people literally wear pyjamas to work. Do you still wear a tie to work? Well, people who still wear a tie do so because they 𝙬𝙖𝙣𝙩 to, not because they 𝙝𝙖𝙫𝙚 to.
Image by Hans of Pixabay
pixabay.com/photos/neckt...
It's the post-pandemic age, and people literally wear pyjamas to work. Do you still wear a tie to work? Well, people who still wear a tie do so because they 𝙬𝙖𝙣𝙩 to, not because they 𝙝𝙖𝙫𝙚 to.
Image by Hans of Pixabay
pixabay.com/photos/neckt...
March 16, 2025 at 8:48 AM
Free Personal Brand Tips 25-08 : Still Wearing A Tie?
It's the post-pandemic age, and people literally wear pyjamas to work. Do you still wear a tie to work? Well, people who still wear a tie do so because they 𝙬𝙖𝙣𝙩 to, not because they 𝙝𝙖𝙫𝙚 to.
Image by Hans of Pixabay
pixabay.com/photos/neckt...
It's the post-pandemic age, and people literally wear pyjamas to work. Do you still wear a tie to work? Well, people who still wear a tie do so because they 𝙬𝙖𝙣𝙩 to, not because they 𝙝𝙖𝙫𝙚 to.
Image by Hans of Pixabay
pixabay.com/photos/neckt...
Free Corporate Brand Tips 25-07 : SEO, Magic Bullet Or Meaningless Buzzword?
Search Engine Optimisation (SEO), an oft-used term to wow clients. Is it a magic bullet to land your website on the front page? Or a meaningless buzzword to confuse unsuspecting clients to say yes to their service?
Search Engine Optimisation (SEO), an oft-used term to wow clients. Is it a magic bullet to land your website on the front page? Or a meaningless buzzword to confuse unsuspecting clients to say yes to their service?
March 14, 2025 at 10:57 AM
Free Corporate Brand Tips 25-07 : SEO, Magic Bullet Or Meaningless Buzzword?
Search Engine Optimisation (SEO), an oft-used term to wow clients. Is it a magic bullet to land your website on the front page? Or a meaningless buzzword to confuse unsuspecting clients to say yes to their service?
Search Engine Optimisation (SEO), an oft-used term to wow clients. Is it a magic bullet to land your website on the front page? Or a meaningless buzzword to confuse unsuspecting clients to say yes to their service?
Free Personal Brand Tips 25-07 : Dress Casual Like Steve Jobs
If you're established and successful, you too can pull off casual wear like Steve Jobs. But if you're not, what you wear for work, or to meet people, still matters.
Creative Commons Attribution
commons.wikimedia.org/wiki/File:St...
If you're established and successful, you too can pull off casual wear like Steve Jobs. But if you're not, what you wear for work, or to meet people, still matters.
Creative Commons Attribution
commons.wikimedia.org/wiki/File:St...
March 13, 2025 at 10:48 AM
Free Personal Brand Tips 25-07 : Dress Casual Like Steve Jobs
If you're established and successful, you too can pull off casual wear like Steve Jobs. But if you're not, what you wear for work, or to meet people, still matters.
Creative Commons Attribution
commons.wikimedia.org/wiki/File:St...
If you're established and successful, you too can pull off casual wear like Steve Jobs. But if you're not, what you wear for work, or to meet people, still matters.
Creative Commons Attribution
commons.wikimedia.org/wiki/File:St...
Free Corporate Brand Tips 25-06 - Push Marketing Vs Pull Marketing
Don't waste time, effort, or money, to advertise and establish your relevance with your audience. Instead, sprinkle cyberspace with potential search results, and let them seek you out.
The harder you push, the faster they'll run.
Don't waste time, effort, or money, to advertise and establish your relevance with your audience. Instead, sprinkle cyberspace with potential search results, and let them seek you out.
The harder you push, the faster they'll run.
March 11, 2025 at 8:23 AM
Free Corporate Brand Tips 25-06 - Push Marketing Vs Pull Marketing
Don't waste time, effort, or money, to advertise and establish your relevance with your audience. Instead, sprinkle cyberspace with potential search results, and let them seek you out.
The harder you push, the faster they'll run.
Don't waste time, effort, or money, to advertise and establish your relevance with your audience. Instead, sprinkle cyberspace with potential search results, and let them seek you out.
The harder you push, the faster they'll run.
Are "ladies' watch" a real thing, and something that's completely different from the traditionally male oriented horology market?... Or, are they simply splitting hair on what's essentially unisex models, to double their market share?...
espoletta.com/2025/03/10/l...
espoletta.com/2025/03/10/l...
Ladies' Watch: A Real Thing, Or Just Marketing Hype? - Espoletta
Is ladies' watch a real thing, or simply a marketing hype to help manufacturers sell more watches? Frédérique Constant and Orient examples.
espoletta.com
March 10, 2025 at 1:23 AM
Are "ladies' watch" a real thing, and something that's completely different from the traditionally male oriented horology market?... Or, are they simply splitting hair on what's essentially unisex models, to double their market share?...
espoletta.com/2025/03/10/l...
espoletta.com/2025/03/10/l...
Free Employer Brand Tips 25-04
Nobody likes to be ghosted, especially in professional interactions. If candidates can take the trouble to personally reach out to you, then the "𝐎𝐧𝐥𝐲 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝" phrase won't do.
Image by Betidraws of Pixabay
pixabay.com/illustration...
Nobody likes to be ghosted, especially in professional interactions. If candidates can take the trouble to personally reach out to you, then the "𝐎𝐧𝐥𝐲 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝" phrase won't do.
Image by Betidraws of Pixabay
pixabay.com/illustration...
March 5, 2025 at 4:22 AM
Free Employer Brand Tips 25-04
Nobody likes to be ghosted, especially in professional interactions. If candidates can take the trouble to personally reach out to you, then the "𝐎𝐧𝐥𝐲 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝" phrase won't do.
Image by Betidraws of Pixabay
pixabay.com/illustration...
Nobody likes to be ghosted, especially in professional interactions. If candidates can take the trouble to personally reach out to you, then the "𝐎𝐧𝐥𝐲 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝" phrase won't do.
Image by Betidraws of Pixabay
pixabay.com/illustration...
Free Personal Brand Tips 25-06 : Etiquette Vs Manners
Etiquette is a set of socially accepted guideline in any given situation, e.g. business, dining, corporate, social, etc. Manners is how we make others in our company feel about ourselves. Our target is the middle, where etiquette meets manners.
Etiquette is a set of socially accepted guideline in any given situation, e.g. business, dining, corporate, social, etc. Manners is how we make others in our company feel about ourselves. Our target is the middle, where etiquette meets manners.
February 27, 2025 at 2:39 AM
Free Personal Brand Tips 25-06 : Etiquette Vs Manners
Etiquette is a set of socially accepted guideline in any given situation, e.g. business, dining, corporate, social, etc. Manners is how we make others in our company feel about ourselves. Our target is the middle, where etiquette meets manners.
Etiquette is a set of socially accepted guideline in any given situation, e.g. business, dining, corporate, social, etc. Manners is how we make others in our company feel about ourselves. Our target is the middle, where etiquette meets manners.
Finally... One week after completing the TTT workshop (and more than a decade after I dipped my toes into corporate training), I'm finally HRD Corp certified as a trainer. Refer to this post I shared earlier.
bsky.app/profile/wmch...
Next step is to get my accreditation done. Wish me luck. 😁
bsky.app/profile/wmch...
Next step is to get my accreditation done. Wish me luck. 😁
February 26, 2025 at 12:38 AM
Finally... One week after completing the TTT workshop (and more than a decade after I dipped my toes into corporate training), I'm finally HRD Corp certified as a trainer. Refer to this post I shared earlier.
bsky.app/profile/wmch...
Next step is to get my accreditation done. Wish me luck. 😁
bsky.app/profile/wmch...
Next step is to get my accreditation done. Wish me luck. 😁
Free Personal Brand Tips 25-05 : Wear A Watch
A watch on the wrist serves more than just telling you the time. It's the one accessory that men can wear without calling unfavourable attention to himself. But more importantly, it also serves to indicate the wearer's relationship to time itself.
A watch on the wrist serves more than just telling you the time. It's the one accessory that men can wear without calling unfavourable attention to himself. But more importantly, it also serves to indicate the wearer's relationship to time itself.
February 23, 2025 at 6:58 AM
Free Personal Brand Tips 25-05 : Wear A Watch
A watch on the wrist serves more than just telling you the time. It's the one accessory that men can wear without calling unfavourable attention to himself. But more importantly, it also serves to indicate the wearer's relationship to time itself.
A watch on the wrist serves more than just telling you the time. It's the one accessory that men can wear without calling unfavourable attention to himself. But more importantly, it also serves to indicate the wearer's relationship to time itself.
Free Corporate Brand Tips 25-05 : Make It Visually Attractive
Humans are visual beings. If you can't attract your audience visually, then it's very difficult to attract them by sound or smell, and next to impossible by touch or taste.
Image by LhcCoutinho of Pixabay
pixabay.com/photos/eye-g...
Humans are visual beings. If you can't attract your audience visually, then it's very difficult to attract them by sound or smell, and next to impossible by touch or taste.
Image by LhcCoutinho of Pixabay
pixabay.com/photos/eye-g...
February 20, 2025 at 4:29 AM
Free Corporate Brand Tips 25-05 : Make It Visually Attractive
Humans are visual beings. If you can't attract your audience visually, then it's very difficult to attract them by sound or smell, and next to impossible by touch or taste.
Image by LhcCoutinho of Pixabay
pixabay.com/photos/eye-g...
Humans are visual beings. If you can't attract your audience visually, then it's very difficult to attract them by sound or smell, and next to impossible by touch or taste.
Image by LhcCoutinho of Pixabay
pixabay.com/photos/eye-g...
It's been more than a decade since I dipped my toes into Corporate Training. It's way overdue for me to finally get certified.
February 15, 2025 at 9:02 AM
It's been more than a decade since I dipped my toes into Corporate Training. It's way overdue for me to finally get certified.
Most of us probably wore digital watches growing up. It's great for school, where we seek to differentiate ourselves from our peers. But in adult life, where we have to observe working dress code, it's not easy anymore. Not even the expensive "luxury" digital watches.
espoletta.com/2025/02/10/l...
espoletta.com/2025/02/10/l...
Luxury Digital Watch?... Is There Even Such A Thing? - Espoletta
How to pair an all steel GMW-B5000-1 to classic menswear outfit. Also, is this G-Shock a luxury digital watch as interpreted by Casio?
espoletta.com
February 10, 2025 at 3:38 AM
Most of us probably wore digital watches growing up. It's great for school, where we seek to differentiate ourselves from our peers. But in adult life, where we have to observe working dress code, it's not easy anymore. Not even the expensive "luxury" digital watches.
espoletta.com/2025/02/10/l...
espoletta.com/2025/02/10/l...
Free Employer Brand Tips 25-03 : Grooming Leaders
Leaders are both born and made, but nothing makes a better leader than appointing somebody as one, and giving them opportunity to lead. The more leaders you have, the more attractive you are.
Image by Lukas of Pexels
www.pexels.com/photo/close-...
Leaders are both born and made, but nothing makes a better leader than appointing somebody as one, and giving them opportunity to lead. The more leaders you have, the more attractive you are.
Image by Lukas of Pexels
www.pexels.com/photo/close-...
February 7, 2025 at 11:59 PM
Free Employer Brand Tips 25-03 : Grooming Leaders
Leaders are both born and made, but nothing makes a better leader than appointing somebody as one, and giving them opportunity to lead. The more leaders you have, the more attractive you are.
Image by Lukas of Pexels
www.pexels.com/photo/close-...
Leaders are both born and made, but nothing makes a better leader than appointing somebody as one, and giving them opportunity to lead. The more leaders you have, the more attractive you are.
Image by Lukas of Pexels
www.pexels.com/photo/close-...
Free Corporate Brand Tips 25-04 : Push Marketing Vs Pull Marketing
If you sell something to a customer, it's essentially worthless to him/her. But if he/she decides to buy something from you, then it's invaluable to him/her.
Image from Clipart Library clipart-library.com/clipart/2161...
If you sell something to a customer, it's essentially worthless to him/her. But if he/she decides to buy something from you, then it's invaluable to him/her.
Image from Clipart Library clipart-library.com/clipart/2161...
February 5, 2025 at 11:34 PM
Free Corporate Brand Tips 25-04 : Push Marketing Vs Pull Marketing
If you sell something to a customer, it's essentially worthless to him/her. But if he/she decides to buy something from you, then it's invaluable to him/her.
Image from Clipart Library clipart-library.com/clipart/2161...
If you sell something to a customer, it's essentially worthless to him/her. But if he/she decides to buy something from you, then it's invaluable to him/her.
Image from Clipart Library clipart-library.com/clipart/2161...
A cutaway, contrast collar, especially one with wide tie space, simply begs to be worn with a Windsor knot.
February 5, 2025 at 3:46 AM
A cutaway, contrast collar, especially one with wide tie space, simply begs to be worn with a Windsor knot.