Wil Reynolds
@wilreynolds.bsky.social
Positivity, Gratitude all day.
I enjoy helping people find stuff on the internet.
Love my city, Philly.
I enjoy helping people find stuff on the internet.
Love my city, Philly.
Great follow over on X, I love when these posts come up, reminds me of the immigrants (legal or illegal) and how hard many of them work while I'm sitting here banging out "social media posts" eating food they pick for a better life.
November 26, 2025 at 6:08 PM
Great follow over on X, I love when these posts come up, reminds me of the immigrants (legal or illegal) and how hard many of them work while I'm sitting here banging out "social media posts" eating food they pick for a better life.
If you can't be a thought leader, be a thought "leecher".
If you ever get a message like this, I'm sorry.
On a long enough horizon if this remains unchecked it would cause people to NOT engage on posts due to the deluge of spam they'd get. Which isn't a good thing.
If you ever get a message like this, I'm sorry.
On a long enough horizon if this remains unchecked it would cause people to NOT engage on posts due to the deluge of spam they'd get. Which isn't a good thing.
November 26, 2025 at 2:47 PM
If you can't be a thought leader, be a thought "leecher".
If you ever get a message like this, I'm sorry.
On a long enough horizon if this remains unchecked it would cause people to NOT engage on posts due to the deluge of spam they'd get. Which isn't a good thing.
If you ever get a message like this, I'm sorry.
On a long enough horizon if this remains unchecked it would cause people to NOT engage on posts due to the deluge of spam they'd get. Which isn't a good thing.
CTRs on search just keep dropping, we updated our research through September - adjust those KPIs and expectations in 2026 accordingly: www.seerinteractive.com/insights/aio...
November 25, 2025 at 9:39 PM
CTRs on search just keep dropping, we updated our research through September - adjust those KPIs and expectations in 2026 accordingly: www.seerinteractive.com/insights/aio...
If you are an entrepreneur or wanna be entrepreneur right now UNFOLLOW one person who inspired you but makes it sound too easy.
November 22, 2025 at 3:40 PM
If you are an entrepreneur or wanna be entrepreneur right now UNFOLLOW one person who inspired you but makes it sound too easy.
Recently got to drop some of my thoughts on AI search. Trust and Authenticity could be more important than hacking visibility - give it a listen ask any questions, would love to follow up on them.
edgeofthewebradio.com/seo-podcast/...
edgeofthewebradio.com/seo-podcast/...
775 | AI, Authenticity, and SEO with Wil Reynolds
KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal…
edgeofthewebradio.com
November 22, 2025 at 2:02 PM
Recently got to drop some of my thoughts on AI search. Trust and Authenticity could be more important than hacking visibility - give it a listen ask any questions, would love to follow up on them.
edgeofthewebradio.com/seo-podcast/...
edgeofthewebradio.com/seo-podcast/...
This weekend analyze a failure & be hard on yourself
Failure analysis is rarely done, why?
B/c examining our failures in depth is emotionally unpleasant & removes some of the gloss that sits on the stories we've told ourselves about our performance as leaders, teammates, parents, etc.
Failure analysis is rarely done, why?
B/c examining our failures in depth is emotionally unpleasant & removes some of the gloss that sits on the stories we've told ourselves about our performance as leaders, teammates, parents, etc.
November 21, 2025 at 9:09 PM
This weekend analyze a failure & be hard on yourself
Failure analysis is rarely done, why?
B/c examining our failures in depth is emotionally unpleasant & removes some of the gloss that sits on the stories we've told ourselves about our performance as leaders, teammates, parents, etc.
Failure analysis is rarely done, why?
B/c examining our failures in depth is emotionally unpleasant & removes some of the gloss that sits on the stories we've told ourselves about our performance as leaders, teammates, parents, etc.
Hey folks, I'm sleeping outside tonight, this is why...
youtube.com/shorts/deKHw...
youtube.com/shorts/deKHw...
Why I'm sleeping outside tonight - and why I would love your support
YouTube video by Wil Reynolds
youtube.com
November 20, 2025 at 2:10 PM
Hey folks, I'm sleeping outside tonight, this is why...
youtube.com/shorts/deKHw...
youtube.com/shorts/deKHw...
"Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing."
November 20, 2025 at 2:04 PM
"Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing."
In 36h I'll sleep outside (15th time), in 30 weather to show solidarity with our city's youth who live in and need shelters / housing - shelters need funds to operate, as more young people than ever are coming into our shelters seeking safety, security, and love.
www.sleepout.org/participants...
www.sleepout.org/participants...
November 19, 2025 at 7:55 PM
In 36h I'll sleep outside (15th time), in 30 weather to show solidarity with our city's youth who live in and need shelters / housing - shelters need funds to operate, as more young people than ever are coming into our shelters seeking safety, security, and love.
www.sleepout.org/participants...
www.sleepout.org/participants...
The Post found ChatGPT began responses with variations on “yes” 10 times as often as it did with versions of “no.”
You might have more of a cheerleader than a thought partner.
How people use ChatGPT, according to 47,000 of its conversations.
You might have more of a cheerleader than a thought partner.
How people use ChatGPT, according to 47,000 of its conversations.
www.washingtonpost.com
November 18, 2025 at 2:03 PM
The Post found ChatGPT began responses with variations on “yes” 10 times as often as it did with versions of “no.”
You might have more of a cheerleader than a thought partner.
How people use ChatGPT, according to 47,000 of its conversations.
You might have more of a cheerleader than a thought partner.
How people use ChatGPT, according to 47,000 of its conversations.
For so many social sites, I've wanted to respond but not get stuck in all the other stuff. This is an unlock from the buffer team for those of us trying to preserve our attention but like replying to peeps.
I'm so stoked about this feature -
I'm so stoked about this feature -
A Focused Space to Reply to Every Comment | Buffer Community
Buffer Community allows you to filter, sort, and reply to comments across multiple social media accounts to increase engagement and grow your audience.
buffer.com
November 17, 2025 at 9:09 PM
For so many social sites, I've wanted to respond but not get stuck in all the other stuff. This is an unlock from the buffer team for those of us trying to preserve our attention but like replying to peeps.
I'm so stoked about this feature -
I'm so stoked about this feature -
Bad "AI" content is just bad content, written faster.
While agents sound like wizardry they aren't, here's 6 basic Claude projects each w/ a specific function & instructions to turn ideas into quality posts.
❤️ The "devil's advocate" agent!
www.seerinteractive.com/insights/ai-...
While agents sound like wizardry they aren't, here's 6 basic Claude projects each w/ a specific function & instructions to turn ideas into quality posts.
❤️ The "devil's advocate" agent!
www.seerinteractive.com/insights/ai-...
November 17, 2025 at 2:03 PM
Bad "AI" content is just bad content, written faster.
While agents sound like wizardry they aren't, here's 6 basic Claude projects each w/ a specific function & instructions to turn ideas into quality posts.
❤️ The "devil's advocate" agent!
www.seerinteractive.com/insights/ai-...
While agents sound like wizardry they aren't, here's 6 basic Claude projects each w/ a specific function & instructions to turn ideas into quality posts.
❤️ The "devil's advocate" agent!
www.seerinteractive.com/insights/ai-...
For those of us using claude code and just getting started or are a bit further, this post is worth a read for some helpfulu To-Dos and To-Don't do's :)
blog.sshh.io/p/how-i-use-...
blog.sshh.io/p/how-i-use-...
How I Use Every Claude Code Feature
A brain dump of all the ways I've been using Claude Code.
blog.sshh.io
November 16, 2025 at 9:09 PM
For those of us using claude code and just getting started or are a bit further, this post is worth a read for some helpfulu To-Dos and To-Don't do's :)
blog.sshh.io/p/how-i-use-...
blog.sshh.io/p/how-i-use-...
So we repeal the Biden flight cash reimbursement, but the big beautiful bill allowed 100% depreciation on private jets. Hmmmmm.
November 16, 2025 at 4:54 PM
So we repeal the Biden flight cash reimbursement, but the big beautiful bill allowed 100% depreciation on private jets. Hmmmmm.
Over 1,000 people have used our marketing AI self assessment tool, and we're getting pretty good feedback that it's been helpful - give it a whirl if you are wondering how you "stack up" and can level up.
www.seerinteractive.com/insights/use...
www.seerinteractive.com/insights/use...
Use this GPT to self assess your Marketing AI Career Maturity
Assess your AI Marketing Career Maturity with our insights and custom GPT to find where you stand and how to level up.
www.seerinteractive.com
November 14, 2025 at 6:56 PM
Over 1,000 people have used our marketing AI self assessment tool, and we're getting pretty good feedback that it's been helpful - give it a whirl if you are wondering how you "stack up" and can level up.
www.seerinteractive.com/insights/use...
www.seerinteractive.com/insights/use...
This post will make you think hard about diversification of content, how to meet your audience where they are, and how to grow your social effectiveness, whether you are a news org or a B2B. Great read.
www.newzdash.com/guide/creato...
www.newzdash.com/guide/creato...
November 13, 2025 at 2:04 PM
This post will make you think hard about diversification of content, how to meet your audience where they are, and how to grow your social effectiveness, whether you are a news org or a B2B. Great read.
www.newzdash.com/guide/creato...
www.newzdash.com/guide/creato...
Reposted by Wil Reynolds
NEW: The White House Press Secretary Leavitt just said: The October CPI and jobs data will likely never be released
November 12, 2025 at 9:25 PM
NEW: The White House Press Secretary Leavitt just said: The October CPI and jobs data will likely never be released
I'm sitting here thinking that divergent thinking is going to be more important than ever in an AI world where the "typical" way of thinking is going to drive people's outputs. Thoughts?
November 12, 2025 at 4:08 PM
I'm sitting here thinking that divergent thinking is going to be more important than ever in an AI world where the "typical" way of thinking is going to drive people's outputs. Thoughts?
This is a crazy stat regarding local news, which has fallen off a cliff completely. The lack of local news leaves an opening for something to fill the void, since ai defaults to trying to get you an answer every time.
www.techpolicy.press/how-to-solve...
www.techpolicy.press/how-to-solve...
November 10, 2025 at 1:48 AM
This is a crazy stat regarding local news, which has fallen off a cliff completely. The lack of local news leaves an opening for something to fill the void, since ai defaults to trying to get you an answer every time.
www.techpolicy.press/how-to-solve...
www.techpolicy.press/how-to-solve...
Don't be so focused on the few bad humans that you forget to celebrate the majority of the good ones.
November 8, 2025 at 6:38 PM
Don't be so focused on the few bad humans that you forget to celebrate the majority of the good ones.
This is me sleeping outside a few years ago, and I'll be sleeping outside in 2 weeks again to raise money for youth in Philadelphia experiencing homelessness.
With your donation, you are joining me in this fight against youth homelessness, I appreciate you greatly.
www.sleepout.org/participant/...
With your donation, you are joining me in this fight against youth homelessness, I appreciate you greatly.
www.sleepout.org/participant/...
November 7, 2025 at 8:26 PM
This is me sleeping outside a few years ago, and I'll be sleeping outside in 2 weeks again to raise money for youth in Philadelphia experiencing homelessness.
With your donation, you are joining me in this fight against youth homelessness, I appreciate you greatly.
www.sleepout.org/participant/...
With your donation, you are joining me in this fight against youth homelessness, I appreciate you greatly.
www.sleepout.org/participant/...
The intellectual obesity crisis, really good reflective read on what content we choose to consume.
www.gurwinder.blog/p/the-intell...
www.gurwinder.blog/p/the-intell...
November 7, 2025 at 1:20 PM
The intellectual obesity crisis, really good reflective read on what content we choose to consume.
www.gurwinder.blog/p/the-intell...
www.gurwinder.blog/p/the-intell...
For the record it was all companies :)
@wilreynolds.bsky.social just went off on the SEO agencies putting themselves (and their people) at the top of “best SEO” lists 😂😂👏🏽👏🏽
It might work for visibility (for now) but it does NOT work for trust.
#mozcon
It might work for visibility (for now) but it does NOT work for trust.
#mozcon
November 6, 2025 at 7:05 PM
For the record it was all companies :)
We updated our CTR study analyzing impact of AIO presence on CTRs it's not looking good for traffic ...
Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)
www.seerinteractive.com/insights/aio...
Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)
www.seerinteractive.com/insights/aio...
November 6, 2025 at 3:04 PM
We updated our CTR study analyzing impact of AIO presence on CTRs it's not looking good for traffic ...
Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)
www.seerinteractive.com/insights/aio...
Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)
www.seerinteractive.com/insights/aio...
So these are the people we're asking to work without pay?
"Among air traffic controllers, the age-related decline is so sharp—and the potential consequences of decline-related errors so dire—that the mandatory retirement age is 56."
"Among air traffic controllers, the age-related decline is so sharp—and the potential consequences of decline-related errors so dire—that the mandatory retirement age is 56."
November 5, 2025 at 7:29 PM
So these are the people we're asking to work without pay?
"Among air traffic controllers, the age-related decline is so sharp—and the potential consequences of decline-related errors so dire—that the mandatory retirement age is 56."
"Among air traffic controllers, the age-related decline is so sharp—and the potential consequences of decline-related errors so dire—that the mandatory retirement age is 56."