This week's free-to-read essay is IN DEFENCE OF MEN: The rewards and sorrows of life as a success object
"If we’re required to account for what makes us toxic, we must also be allowed to celebrate the things that make us great."
substack.com/home/post/p-...
"If we’re required to account for what makes us toxic, we must also be allowed to celebrate the things that make us great."
substack.com/home/post/p-...
November 8, 2025 at 12:55 PM
This week's free-to-read essay is IN DEFENCE OF MEN: The rewards and sorrows of life as a success object
"If we’re required to account for what makes us toxic, we must also be allowed to celebrate the things that make us great."
substack.com/home/post/p-...
"If we’re required to account for what makes us toxic, we must also be allowed to celebrate the things that make us great."
substack.com/home/post/p-...
This week's essay is free to read for all: on midlife, the illusion of freedom and life becoming a trap
willstorr.substack.com/p/ducklings-...
willstorr.substack.com/p/ducklings-...
September 8, 2025 at 10:10 AM
This week's essay is free to read for all: on midlife, the illusion of freedom and life becoming a trap
willstorr.substack.com/p/ducklings-...
willstorr.substack.com/p/ducklings-...
I’m excited to announce that my newsletter is evolving.
As much as I’ve enjoyed writing about the science of storytelling I was beginning to find it limiting. So I’ve decided to change the name of my publication, to allow myself to write about a broader range of subjects.
willstorr.substack.com
As much as I’ve enjoyed writing about the science of storytelling I was beginning to find it limiting. So I’ve decided to change the name of my publication, to allow myself to write about a broader range of subjects.
willstorr.substack.com
August 31, 2025 at 4:06 PM
I’m excited to announce that my newsletter is evolving.
As much as I’ve enjoyed writing about the science of storytelling I was beginning to find it limiting. So I’ve decided to change the name of my publication, to allow myself to write about a broader range of subjects.
willstorr.substack.com
As much as I’ve enjoyed writing about the science of storytelling I was beginning to find it limiting. So I’ve decided to change the name of my publication, to allow myself to write about a broader range of subjects.
willstorr.substack.com
Today’s free-to-read essay, A Crisis of Mattering, lays out a theory that I’ve touched upon but not fully fleshed out in previous books, that a major cause of modern unhappiness is that our world has grown too big.
READ HERE: willstorr.substack.com/p/a-crisis-o...
READ HERE: willstorr.substack.com/p/a-crisis-o...
August 9, 2025 at 7:43 AM
Today’s free-to-read essay, A Crisis of Mattering, lays out a theory that I’ve touched upon but not fully fleshed out in previous books, that a major cause of modern unhappiness is that our world has grown too big.
READ HERE: willstorr.substack.com/p/a-crisis-o...
READ HERE: willstorr.substack.com/p/a-crisis-o...
This week's piece is free to read for all! On the aesthetic construction of self and my midlife identity crisis
willstorr.substack.com/p/how-art-ma...
willstorr.substack.com/p/how-art-ma...
June 14, 2025 at 5:10 PM
This week's piece is free to read for all! On the aesthetic construction of self and my midlife identity crisis
willstorr.substack.com/p/how-art-ma...
willstorr.substack.com/p/how-art-ma...
This week's essay is the first in a new series called Most Popular Highlights, in which I discuss the ten top reader-selected storytelling tips from an exceptional book. The first is George Saunders’ A Swim in a Pond in the Rain.
willstorr.substack.com/p/most-popul...
willstorr.substack.com/p/most-popul...
June 8, 2025 at 7:57 AM
This week's essay is the first in a new series called Most Popular Highlights, in which I discuss the ten top reader-selected storytelling tips from an exceptional book. The first is George Saunders’ A Swim in a Pond in the Rain.
willstorr.substack.com/p/most-popul...
willstorr.substack.com/p/most-popul...
This week's essay explores solitude. What do we really want, when we want to be alone?
"Life, for many of us, can come to feel like the sufferance of a million tiny stings of social pain."
willstorr.substack.com/p/without-yo...
"Life, for many of us, can come to feel like the sufferance of a million tiny stings of social pain."
willstorr.substack.com/p/without-yo...
June 1, 2025 at 11:48 AM
This week's essay explores solitude. What do we really want, when we want to be alone?
"Life, for many of us, can come to feel like the sufferance of a million tiny stings of social pain."
willstorr.substack.com/p/without-yo...
"Life, for many of us, can come to feel like the sufferance of a million tiny stings of social pain."
willstorr.substack.com/p/without-yo...
My popular SCIENCE OF STORYTELLING masterclass, that began at the Guardian more than a decade ago and produced the bestselling book of the same name, is now EXCLUSIVE to full subscribers of my newsletter!
The next masterclass is May 28th. Sign up now to join us then! willstorr.substack.com/about
The next masterclass is May 28th. Sign up now to join us then! willstorr.substack.com/about
May 14, 2025 at 3:22 PM
My popular SCIENCE OF STORYTELLING masterclass, that began at the Guardian more than a decade ago and produced the bestselling book of the same name, is now EXCLUSIVE to full subscribers of my newsletter!
The next masterclass is May 28th. Sign up now to join us then! willstorr.substack.com/about
The next masterclass is May 28th. Sign up now to join us then! willstorr.substack.com/about
Today’s essay is a Science of Storytelling special on the extremely surprising results of a recent large-scale data analysis of story. Do popular plot structures make stories more successful? And, if not, what kind of plot shape can make your story 160% more popular? Find out: shorturl.at/Eyc4P
May 3, 2025 at 12:34 PM
Today’s essay is a Science of Storytelling special on the extremely surprising results of a recent large-scale data analysis of story. Do popular plot structures make stories more successful? And, if not, what kind of plot shape can make your story 160% more popular? Find out: shorturl.at/Eyc4P
Delighted to announce my next SCIENCE OF STORYTELLING LIVE! masterclass, on character and plot. Containing lots of new ideas not featured in the bestselling book. Now EXCLUSIVE to full subscribers of my weekly newsletter You Are A Story.
May 28th 6pm
SIGN UP HERE: shorturl.at/TpTmo
May 28th 6pm
SIGN UP HERE: shorturl.at/TpTmo
April 26, 2025 at 10:06 AM
Delighted to announce my next SCIENCE OF STORYTELLING LIVE! masterclass, on character and plot. Containing lots of new ideas not featured in the bestselling book. Now EXCLUSIVE to full subscribers of my weekly newsletter You Are A Story.
May 28th 6pm
SIGN UP HERE: shorturl.at/TpTmo
May 28th 6pm
SIGN UP HERE: shorturl.at/TpTmo
Today’s essay tells a tragic tale of murder, and explores how the storytelling abilities of our own brains mislead us all the time, with sometimes horrific results
Read here: shorturl.at/1X7l3
Read here: shorturl.at/1X7l3
April 26, 2025 at 8:08 AM
Today’s essay tells a tragic tale of murder, and explores how the storytelling abilities of our own brains mislead us all the time, with sometimes horrific results
Read here: shorturl.at/1X7l3
Read here: shorturl.at/1X7l3
My latest essay explores eternal lessons in storytelling that were created at the very dawn of human evolution - featuring Aaron Sorkin, Anton Chekov and Chimamanda Ngozi Adichie
Free to read for one week: shorturl.at/vvxuI
Free to read for one week: shorturl.at/vvxuI
April 16, 2025 at 8:44 AM
My latest essay explores eternal lessons in storytelling that were created at the very dawn of human evolution - featuring Aaron Sorkin, Anton Chekov and Chimamanda Ngozi Adichie
Free to read for one week: shorturl.at/vvxuI
Free to read for one week: shorturl.at/vvxuI
I read some old diaries and had a nervous breakdown. Enjoy!
From my latest at You Are a Story
Early subscriber discounts available for a short time
willstorr.substack.com
From my latest at You Are a Story
Early subscriber discounts available for a short time
willstorr.substack.com
March 25, 2025 at 8:34 AM
I read some old diaries and had a nervous breakdown. Enjoy!
From my latest at You Are a Story
Early subscriber discounts available for a short time
willstorr.substack.com
From my latest at You Are a Story
Early subscriber discounts available for a short time
willstorr.substack.com
March 24, 2025 at 1:42 PM
YOU ARE A STORY has launched today.
Every week, I will be continuing my journey into the storytelling brain.
Please join me: willstorr.substack.com
Every week, I will be continuing my journey into the storytelling brain.
Please join me: willstorr.substack.com
March 24, 2025 at 9:39 AM
YOU ARE A STORY has launched today.
Every week, I will be continuing my journey into the storytelling brain.
Please join me: willstorr.substack.com
Every week, I will be continuing my journey into the storytelling brain.
Please join me: willstorr.substack.com
Thanks to The Times for a lovely review of A Story is a Deal: 'Clever... compelling... alarming...'
www.thetimes.com/culture/book...
www.thetimes.com/culture/book...
February 24, 2025 at 10:35 AM
Thanks to The Times for a lovely review of A Story is a Deal: 'Clever... compelling... alarming...'
www.thetimes.com/culture/book...
www.thetimes.com/culture/book...
PUBLISHED TODAY!
A STORY IS A DEAL shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.
A Story is a Deal is out now in hardback, ebook and audio.
geni.us/AStoryIsADea...
A STORY IS A DEAL shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.
A Story is a Deal is out now in hardback, ebook and audio.
geni.us/AStoryIsADea...
February 20, 2025 at 10:33 AM
PUBLISHED TODAY!
A STORY IS A DEAL shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.
A Story is a Deal is out now in hardback, ebook and audio.
geni.us/AStoryIsADea...
A STORY IS A DEAL shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.
A Story is a Deal is out now in hardback, ebook and audio.
geni.us/AStoryIsADea...
Story is a technology for fusing minds together. Humans solve the problems of life in the form of highly cooperative groups.
How do you get a bunch of individual minds thinking as one?
By telling stories
A STORY IS A DEAL 20/2/2025
ORDERS: geni.us/AStoryIsADea...
How do you get a bunch of individual minds thinking as one?
By telling stories
A STORY IS A DEAL 20/2/2025
ORDERS: geni.us/AStoryIsADea...
January 30, 2025 at 4:27 PM
Story is a technology for fusing minds together. Humans solve the problems of life in the form of highly cooperative groups.
How do you get a bunch of individual minds thinking as one?
By telling stories
A STORY IS A DEAL 20/2/2025
ORDERS: geni.us/AStoryIsADea...
How do you get a bunch of individual minds thinking as one?
By telling stories
A STORY IS A DEAL 20/2/2025
ORDERS: geni.us/AStoryIsADea...
Finished copies of A Story is a Deal have arrived, and they are looking handsome!
The sequel to the bestselling The Science of Storytelling
Feb 20th
ORDER: geni.us/AStoryIsADea...
The sequel to the bestselling The Science of Storytelling
Feb 20th
ORDER: geni.us/AStoryIsADea...
January 20, 2025 at 3:37 PM
Finished copies of A Story is a Deal have arrived, and they are looking handsome!
The sequel to the bestselling The Science of Storytelling
Feb 20th
ORDER: geni.us/AStoryIsADea...
The sequel to the bestselling The Science of Storytelling
Feb 20th
ORDER: geni.us/AStoryIsADea...
Announcing my new Science of Storytelling for Business and Persuasion masterclass! Based on my upcoming book A Story is a Deal, this is an all new take on business storytelling for marketers, leaders and persuaders of all kinds.
Feb 20th
TICKETS: www.standard.co.uk/masterclasse...
Feb 20th
TICKETS: www.standard.co.uk/masterclasse...
January 20, 2025 at 9:45 AM
Announcing my new Science of Storytelling for Business and Persuasion masterclass! Based on my upcoming book A Story is a Deal, this is an all new take on business storytelling for marketers, leaders and persuaders of all kinds.
Feb 20th
TICKETS: www.standard.co.uk/masterclasse...
Feb 20th
TICKETS: www.standard.co.uk/masterclasse...