Will Patch
@willpatch.bsky.social
Believer in education and lover of good data. CEO of Clarity EM. Barbecue, baking, and cooking with an experimental approach. #EMChat
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Will Patch
@willpatch.bsky.social
· Nov 17
Hello world! If you don't know me, I'm a former admissions recruitment, operations, and digital strategist turned admissions and marketing researcher. I love using qualitative data to add context to the quantitative and dig deeper into trends in how students search for and select colleges.
I'm excited to head to #NACAC2025 tomorrow! Let's meet up and say hi if you're there! #EMChat
September 17, 2025 at 1:36 PM
I'm excited to head to #NACAC2025 tomorrow! Let's meet up and say hi if you're there! #EMChat
Wow, this wasn't something I saw coming: Elon and Queens merging. charlotte.elon.edu/elon-queens/ #EMChat
Elon & Queens - Elon Charlotte
Elon University, with Queens University of Charlotte, is embarking on a strategic merger – combining complementary strengths, shared values and a deep commitment to Charlotte. Together, we’re honoring...
charlotte.elon.edu
September 16, 2025 at 6:35 PM
Wow, this wasn't something I saw coming: Elon and Queens merging. charlotte.elon.edu/elon-queens/ #EMChat
Seeing this reminded me of a funny story. There's a billboard where the hospital shows the first and middle names of recently born kids and their birthdays. While waiting to see our daughter's back in 2016, we saw the name "Yukon Cornelius." I often wonder about little Yukon and what he's up to now.
There’s a baby on our street named Odysseus
July 24, 2025 at 4:44 PM
Seeing this reminded me of a funny story. There's a billboard where the hospital shows the first and middle names of recently born kids and their birthdays. While waiting to see our daughter's back in 2016, we saw the name "Yukon Cornelius." I often wonder about little Yukon and what he's up to now.
I've done quite a bit of secret shopping over the past decade, but I had something interesting arrive in the mail today. It was a postcard. 🧵
#EMChat #enrollmentmarketing #studentsearch
#EMChat #enrollmentmarketing #studentsearch
July 24, 2025 at 4:42 PM
I've done quite a bit of secret shopping over the past decade, but I had something interesting arrive in the mail today. It was a postcard. 🧵
#EMChat #enrollmentmarketing #studentsearch
#EMChat #enrollmentmarketing #studentsearch
Reposted by Will Patch
One expert, on Columbia's deal with Trump: “The ransom that they ended up paying strikes me as a pretty good value if you decide you're going to pay ransom. But the problem with paying ransom is that it incentivizes the taking of more hostages.” chroni.cl/4m8pE31
In Extraordinary Deal With Trump, Columbia U. Agrees to Pay $200 Million to Restore Funds
The university said the government would resolve its investigations and restore most of the $400 million in research funding it had stripped from the institution.
chroni.cl
July 24, 2025 at 11:47 AM
One expert, on Columbia's deal with Trump: “The ransom that they ended up paying strikes me as a pretty good value if you decide you're going to pay ransom. But the problem with paying ransom is that it incentivizes the taking of more hostages.” chroni.cl/4m8pE31
Reposted by Will Patch
Columbia University has handed over its undergraduate admissions process to Donald Trump and his MAGA allies, who will now decide at their sole discretion whether the university has admitted enough white people. It's no longer an independent institution.
July 24, 2025 at 2:22 AM
Columbia University has handed over its undergraduate admissions process to Donald Trump and his MAGA allies, who will now decide at their sole discretion whether the university has admitted enough white people. It's no longer an independent institution.
Reposted by Will Patch
What to meltproof your incoming class? @willpatch.bsky.social and I share ideas in this episode: www.enrollify.org/episodes/ep-...
#emchat
#emchat
Ep. 72: Meltproof Your Incoming Class
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with enrollment marketing expert Will Patch to tackle a critical issue in higher education—summer melt.
www.enrollify.org
February 14, 2025 at 12:04 PM
What to meltproof your incoming class? @willpatch.bsky.social and I share ideas in this episode: www.enrollify.org/episodes/ep-...
#emchat
#emchat
This week I blew up the services page on the website and started over to make it easier to understand and share more transparency. I would love feedback or thoughts: www.clarity-em.com/services
Services | Clarity EM
There are several ways that we can help bring more clarity to your work. How can we help you be more data-informed?
www.clarity-em.com
January 17, 2025 at 4:29 PM
This week I blew up the services page on the website and started over to make it easier to understand and share more transparency. I would love feedback or thoughts: www.clarity-em.com/services
Well, I'm going to call it for tonight. The rest of the questions I prepped were for undergrad admissions and fa people. Thanks for joining in and have a good one! #EMChat
January 16, 2025 at 2:28 AM
Well, I'm going to call it for tonight. The rest of the questions I prepped were for undergrad admissions and fa people. Thanks for joining in and have a good one! #EMChat
Q3: How are you addressing financial aid in specifics - not just claiming affordability - to families before you’ve received an ISIR? How early do you start? #EMChat
January 16, 2025 at 2:22 AM
Q3: How are you addressing financial aid in specifics - not just claiming affordability - to families before you’ve received an ISIR? How early do you start? #EMChat
Q1: Put on your way-back hats! What was something you didn’t understand about financial aid when you were going to college and has that shaped how you communicate about it now? #EMChat
January 16, 2025 at 2:09 AM
Q1: Put on your way-back hats! What was something you didn’t understand about financial aid when you were going to college and has that shaped how you communicate about it now? #EMChat
I’m your moderator tonight. Let’s start off by introducing ourselves with your name, where you work, and your favorite board or video game (or both if you like). #EMChat
January 16, 2025 at 2:02 AM
I’m your moderator tonight. Let’s start off by introducing ourselves with your name, where you work, and your favorite board or video game (or both if you like). #EMChat
Welcome to tonight’s #EMChat! If this is your first time joining live, we’ll be asking questions for the next hour. Each question will start with Q1, Q2, etc. and you’ll be responding in a thread to help keep the questions organized. Don’t forget to end each response using the hashtag!
January 16, 2025 at 2:00 AM
Welcome to tonight’s #EMChat! If this is your first time joining live, we’ll be asking questions for the next hour. Each question will start with Q1, Q2, etc. and you’ll be responding in a thread to help keep the questions organized. Don’t forget to end each response using the hashtag!
Tonight's #EMChat (starting at 9:00 PM Eastern) has a crossover with #fachat and #hemktg: We're all about financial aid messaging. Have thoughts or questions? Join in the fun!
a woman in a judge 's gown says where is the money
ALT: a woman in a judge 's gown says where is the money
media.tenor.com
January 16, 2025 at 1:24 AM
Tonight is that night! Join #EMChat to discuss financial aid messaging.
Tomorrow night (Wednesday 1/15 at 9:00 PM Eastern) #EMChat is taking on financial aid messaging. If you're in enrollment, financial aid, or marketing this is a good time to jump in.
#fachat #hemktg #higheredmarketing
#fachat #hemktg #higheredmarketing
bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
ALT: bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
media.tenor.com
January 15, 2025 at 10:45 PM
Tonight is that night! Join #EMChat to discuss financial aid messaging.
Tomorrow night (Wednesday 1/15 at 9:00 PM Eastern) #EMChat is taking on financial aid messaging. If you're in enrollment, financial aid, or marketing this is a good time to jump in.
#fachat #hemktg #higheredmarketing
#fachat #hemktg #higheredmarketing
bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
ALT: bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
media.tenor.com
January 14, 2025 at 8:07 PM
Tomorrow night (Wednesday 1/15 at 9:00 PM Eastern) #EMChat is taking on financial aid messaging. If you're in enrollment, financial aid, or marketing this is a good time to jump in.
#fachat #hemktg #higheredmarketing
#fachat #hemktg #higheredmarketing
I may have needed a bigger bowl for proofing
January 11, 2025 at 9:15 PM
I may have needed a bigger bowl for proofing
Important question here: Who else has eaten radish sandwiches?
January 9, 2025 at 5:53 PM
Important question here: Who else has eaten radish sandwiches?
Thank you all for joining tonight, time flies! We’ll be joining up next week to talk about communicating financial aid. If you want to moderate a future chat or have ideas about topics please DM me. #EMChat
January 9, 2025 at 2:53 AM
Thank you all for joining tonight, time flies! We’ll be joining up next week to talk about communicating financial aid. If you want to moderate a future chat or have ideas about topics please DM me. #EMChat
Drumroll please…
@shanebaglini.bsky.social 10
@philollenberg.ca 7.5
@ryantaughrin.bsky.social 2.5
@scottcline.org 1
#EMChat
@shanebaglini.bsky.social 10
@philollenberg.ca 7.5
@ryantaughrin.bsky.social 2.5
@scottcline.org 1
#EMChat
January 9, 2025 at 2:53 AM
Drumroll please…
@shanebaglini.bsky.social 10
@philollenberg.ca 7.5
@ryantaughrin.bsky.social 2.5
@scottcline.org 1
#EMChat
@shanebaglini.bsky.social 10
@philollenberg.ca 7.5
@ryantaughrin.bsky.social 2.5
@scottcline.org 1
#EMChat
January 9, 2025 at 2:48 AM
