Will McFadden
banner
willmcfadden.bsky.social
Will McFadden
@willmcfadden.bsky.social
Senior Editor & Staff Writer for the Atlanta Falcons. @UGAGrady graduate. Come say hi.
"Players strain themselves in practice, so when game time comes around, they're comfortable being uncomfortable. It's their superpower."

Read more about how the Falcons are making "The Fist" come to life on the field from Terrin Waack

atlfalcons.fanapps.link/780e6d681607...
Inside Jeff Ulbrich's defensive philosophy — The Fist
An exclusive look at Jeff Ulbrich's defensive philosophy forged over 25 years as a player and coach.
atlfalcons.fanapps.link
September 30, 2025 at 4:32 PM
"Like an actor who knows her lines so well she can be fully immersed in the emotional authenticity of the scene as it unfolds, so too should a player have such a command of his assignments."

I explain how Ulbrich invests in honing his players' minds.

atlfalcons.fanapps.link/35324b0f0d14...
Inside Jeff Ulbrich's defensive philosophy — The Mind
An exclusive look at Jeff Ulbrich's defensive philosophy forged over 25 years as a player and coach.
atlfalcons.fanapps.link
September 30, 2025 at 4:32 PM
"Heart is the starting point because it is the basis for building connections."

This story by Tori McElhaney is a deeper look into the emotional connections players build with each other and with themselves.

atlfalcons.fanapps.link/9a14f5f6d5c4...
Inside Jeff Ulbrich's defensive philosophy — The Heart
An exclusive look at Jeff Ulbrich's defensive philosophy forged over 25 years as a player and coach.
atlfalcons.fanapps.link
September 30, 2025 at 4:32 PM
"Heart is the starting point because it is the basis for building connections."

This story by Tori McElhaney is a deeper look into the emotional connections players build with each other and with themselves.

atlfalcons.fanapps.link/9a14f5f6d5c4...
Inside Jeff Ulbrich's defensive philosophy — The Heart
An exclusive look at Jeff Ulbrich's defensive philosophy forged over 25 years as a player and coach.
atlfalcons.fanapps.link
September 30, 2025 at 4:29 PM