Will Novelli
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willbill86.bsky.social
Will Novelli
@willbill86.bsky.social
Hi, I’m Will—a creative problem solver, happiness manager, community builder, podcaster and marketing strategist who thrives on turning ideas into action. I work with the fantastic creative team at Creative Shizzle.
all of us sophisticated SMMs know that to slip past the algorithm, you have to go low... really low........

like under the cabinet. 
flatten yourself out, like any cat can do, and slip right through.
November 23, 2025 at 6:02 PM
i don't always love posting videos of myself, but here it goes. 
i think 2025 was all about showing up. gaining trust. 
i have gained a ton of friends, just by showing up and being myself. 
YOUR personality showing up consistently in spaces where YOUR people hang out.
that is how you gain trust.
November 18, 2025 at 8:16 PM
everything’s calm. everything’s under control......

and then....
(ding)
(urgent client email appears in inbox)

snakebitten.
November 17, 2025 at 5:04 PM
sometimes the approval is so close....

you can almost touch it.
November 12, 2025 at 5:01 PM
them: I know how to do social media, I have a facebook account.  
me:
November 11, 2025 at 5:05 PM
actual footage of the post flopping
November 10, 2025 at 5:04 PM
it’s the weekend
and i can’t find one good thing to wear.
not one.
everything screams "that's not this cat"
November 8, 2025 at 5:01 PM
stating my daily affirmations like:
“i am relaxed. i am confident. i am not about to freak out.”
November 5, 2025 at 8:02 PM
it's monday. 

let's dive in!
November 3, 2025 at 5:02 PM
All was well...  but then....

"Can we circle back?"

That moment. That something. And things started to slip.

Clear roles > More meetings.
Actual decisions > Consensus by no one.
Good prep > Panic after you post.
October 31, 2025 at 4:02 PM