We’ve been sold the story that sustainability means reducing impact per product, recycling more, and celebrating efficiency gains.

Those are distractions.
They don’t address the real crisis—an economy addicted to unconstrained growth, powered by fossil fuels, and blind to ecological limits.

Corals are the rainforests of the ocean, home to a quarter of all marine life and a lifeline for millions of people.
But rising ocean temperatures & acidification, driven by human greenhouse gas emissions, are pushing corals to the edge. This isn’t just an environmental tragedy. It’s a human crisis.

🌏🕊️ It’s time to move beyond just reducing impact. At Wide Open World, we focus on creating products that align with the Earth’s capacity to thrive.

Discover what it means to truly respect our planet.

#WideOpenWorldco #RestoreBalance #SustainableLuxury #BeyondCarbonTunnelVision

Olivier Maréchal founded Wide Open World in 2022 as an experiment. To answer a simple question. What is a sustainable business? 3 years later, the result is the world’s first absolute sustainable business that accounts for planetary boundaries.

#WideOpenWorldco #SustainableLuxury

Real confidence doesn't shout.
Single-flock Tasmanian Merino. Italian tailoring. Just flawless fit and unmatched comfort.
Pre-orders open. The Vanguard Crew in Autumn Stag. Only 250 made in our first drop.

#WideOpenWorldco #RestoreBalance #AbsoluteSustainability #SustainableLuxury

Our Vanguard Crew in Flame Willow. Instant polish. Zero effort.
Silky-soft, crafted by Italian masters and supremely versatile. From one flock of Tasmanian Merino to redefining sustainable consumption, this is simply a unique piece.
Only 250 made in our first drop.

#WideOpenWorldco

Fewer than 1% of wool garments can trace their fibre back to a single farm.
Ours can.

0% of brands use an absolute sustainability standard for real sustainability.
We do.

Fashion says “less harm.” We say “more good.”

#WideOpenWorldco #RestoreBalance #AbsoluteSustainability #SustainableLuxury

The meeting of exceptional materials and masterful hands. Our Italian artisans transform Tasmanian Merino into garments of quiet distinction. Each stitch represents generations of knowledge—a continuation of tradition that values permanence over passing trends.

#WideOpenWorldco #SustainableLuxury

The definition of sustainable.
One farm. One atelier. One planet-first philosophy.
Be part of this first chapter. The Vanguard Crew. Only 250 pieces.
If you know, you know.

#WideOpenWorldco #RestoreBalance #AbsoluteSustainability #SustainableLuxury #TimelessElegance

3 years. One farm. Zero compromise.
This isn’t another eco capsule. It’s a blueprint for fashion that works with nature, not against it. Sourced from one flock. Crafted by Italy’s best.
Miss it? Join the waitlist.
#WideOpenWorldco #RestoreBalance #AbsoluteSustainability #SustainableLuxury

There is a well kept secret in the high-end fashion industry. Tasmanian Merino is said to be the finest in the world.
We turned it into knitwear—with a world-first regenerative twist. Sourced from one farm. Crafted in Italy.

While fashion talks about reducing impact, we built something different: a brand measured against real sustainability—with radical transparency. And we developed the world's first absolute sustainable business model to do it. Let's shake the stale sustainability narrative.

Introducing the world's first fashion brand built on an absolute sustainability model.

This isn't sustainable fashion. This is the blueprint for a future worth having.

👉 Step into our World | wideopenworld.co

#WideOpenWorld #PlanetaryBoundaries #LuxuryRedefined #SustainableLuxury