Darren Shaw
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whitespark.ca
Darren Shaw
@whitespark.ca
🔹 Founder of Whitespark.ca: local SEO software and services.
🔹 Local SEO educator with 36,000+ newsletter subscribers, 8,000+ YouTube subscribers, and 2,000+ email course sign-ups.
🔹 In charge of the annual Local Search Ranking Factors Survey
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November 11, 2025 at 8:11 PM
The full episode is now up on YouTube, Apple Podcasts, and Spotify. If you like the podcast, we’d so appreciate a review on Apple Podcasts. That would help us out a lot 🙏
November 11, 2025 at 4:00 PM
Join the AMA on Reddit**:** www.reddit.com/r/whitespark...

See you there!
Ask Me Anything About The 2026 Local Search Ranking Factors
www.reddit.com
November 10, 2025 at 3:59 PM
Even if you don’t have questions, this Reddit post should become a massively valuable read for anyone in local search and an excellent addition to this year’s Local Search Ranking Factors.
November 10, 2025 at 3:59 PM
- How to apply the insights to real-world client work
- Anything else you want to know about local SEO
- And of course, anything you want to know about Whitespark's software and services
November 10, 2025 at 3:59 PM
You can ask me about things like:

- What’s new for 2026
- AI search visibility factors
- The future of local search
- Anything about the local/organic ranking factors
November 10, 2025 at 3:59 PM
I’ll be personally answering all your questions. The thread will stay open indefinitely, so even if you're seeing this later, you can still jump in and ask your questions anytime.
November 10, 2025 at 3:59 PM
And a huge thank you to the Whitespark team, who put in so many hours to get this resource ready for publishing.
November 7, 2025 at 4:21 PM
This is a massive undertaking that wouldn't be possible without all of the brilliant local search experts who contribute. Huge thank you to all of them for putting in the time and effort to share their insights with the local search community.
November 7, 2025 at 4:21 PM
And don’t forget to leave us a comment or a review pleaseee 🫶
November 4, 2025 at 3:54 PM
- Citation management and building a solid local SEO foundation
- Tracking, reporting, and proving ROI to clients
- Future trends in local SEO and where I see the industry going
- And of course, anything you want to know about Whitespark's software and services

See you there!
November 3, 2025 at 3:42 PM
You can ask me about things like:

- Best practices for Google Business Profiles (setups, troubleshooting, suspensions)
- Reviews and reputation management — how to earn them, what to avoid, and what really works
- Local ranking factors and what actually moves the needle
November 3, 2025 at 3:42 PM
As always, comments and reviews mean a lot 🙏

Okay, goodbye, we love you!
October 28, 2025 at 3:31 PM
And if you’re using another tool that does this, I’d love to hear about it.
October 27, 2025 at 7:32 PM
Set this up for all your top competitors, and you'll start to get a picture of how often you should be updating to compete. You might even pick up on some other sneaky tactics they’re using.
October 27, 2025 at 7:32 PM
That’s why you should set up competitor web page change tracking with ChangeTower dot com. It notifies you every time your competitor updates their page and keeps a log of changes for up to 12 months.
October 27, 2025 at 7:32 PM