Westofcenter
westofcenter.does.chat
Westofcenter
@westofcenter.does.chat
Agency advisor, NED, Coach. Passionate about agency growth, business improvement, & helping others succeed. Publisher of The Agency Advisory. https://theagencyadvisory.substack.com/
Issue #59 of The Agency Advisory. Expect Issue #60 to drop 08.00 Monday morning despite it being a UK public holiday

www.linkedin.com/pulse/deep-p...
Deep professional learning, independent agencies, consultancy inversion & LinkedIn trickery
With Easter behind us, we’re on a sprint into Spring and all that Q2 of 2025 has to throw at us. I hope people find some downtime over the long weekend and have returned at least partly refreshed.
www.linkedin.com
May 2, 2025 at 10:07 AM
✅ Three-quarters of corporate communicators use AI, but do they really?
open.substack.com/pub/wadds/p/...
✅ Three-quarters of corporate communicators use AI, but do they really?
Corporate communications, public relations, media and management insight
open.substack.com
January 20, 2025 at 8:13 AM
Issue #46 of The Agency Advisory.

bit.ly/4hmgNs3

Covering:

➡ CFOs with a human touch
➡ navigating the future with your client
➡ three self-defeating behaviours
➡ agency AI adoption
➡ WEF Global Risk Report
➡ operational resolutions
➡ Folgate Advisors
➡ Take Five newsletter
➡ CIPR Big London Quiz
The Agency Advisory
Issue #46
open.substack.com
January 20, 2025 at 8:10 AM
Reposted by Westofcenter
A particular shout out to my former business partner @arunsudhaman.bsky.social

Obligatory joke about returning to the darkside notwithstanding, he will be a great addition to what is a sterlla lineup of veteran counseling talent.
January 14, 2025 at 11:51 AM
As promised, issue #44 of The Agency Advisory.

theagencyadvisory.substack.com/p/the-agency...

Lots to get stuck into:

👉 Return to work
👉 Agency threats
👉 Leadership
👉 Measurement
👉 Listening
👉 Networking

Plus global PR round up & a 2024 agency review podcast

#PR #Comms #Management #Agency
January 6, 2025 at 8:36 AM
Happy New Year! Issue #44 drops tomorrow - 08.00. Topics to include:

➡️ return to office debate
➡️ the biggest threat to agencies
➡️ why great managers show, not just tell
➡️ ABM Measurement
➡️ how to be an expert listener
➡️ networking strategies
January 5, 2025 at 1:52 PM
@gwr.com hey - signal outage 16.12.34. On lines to Bristol. Perhaps suggest to Network Rail they buy a UPS as back up for when power fails??
December 16, 2024 at 1:10 PM
It's dropped. The final issue for 2024 of The Agency Advisory. Thank you to everyone who has supported the newsletter by subscribing, commenting and sharing. Most of all, thank you to the many authors of content that make my life as 'editor' possible.

theagencyadvisory.substack.com
The Agency Advisory
Issue #43
open.substack.com
December 16, 2024 at 8:26 AM
A little teaser to say the final issue of The Agency Advisory in 2024 will drop tomorrow at 08.00 GMT. Quite the round up - it covers:
🎄 Difficult conversations
🎄 #Leadership
🎄M&A ramblings reflecting on 2024
🎄#AI & procurement
🎄#AI to super charge your agency

And more!
December 15, 2024 at 6:09 PM
A little thought piece just flagging to brands that asking agencies to pitch in the run-up to Christmas is counter productive and in no-one's real interest.
www.linkedin.com/posts/andyjh...
Andy West on LinkedIn: Last-Minute Pitch Seasons: Why Holiday Deadlines Hurt Everyone
Why December PR Pitches Are Bad for Business Based on some conversations with friends agency side, it's time for some honest talk about end-of-year pitching…
www.linkedin.com
December 12, 2024 at 1:41 PM
Written before the rumours of the IPG Omnicom merger hit yesterday although there is an analysis of the Big Four included in the content of this week's theagencyadvisory.substack.com
The Agency Advisory | Andy West | Substack
A round up of thought leadership posted by leaders, founders, M&A advisors, and HR experts with the intention of helping others navigate the often tricky waters of comms & digital agency management. C...
theagencyadvisory.substack.com
December 9, 2024 at 8:39 AM
Bumper issue #42 of The Agency Advisory dropping Monday, 08.00.

➡ how culture beats salary
➡ vagaries of the big 4
➡ thriving under pressure
➡ the long tail of services
➡ comfort zones
➡ the DNA of success
➡ whiplash in PR agency jobs
➡ 200+ trend reports

theagencyadvisory.substack.com
December 7, 2024 at 8:00 PM
Issue #41 of The Agency Advisory is now here. Read about:

➡ PISCES
➡ agency-client relationships
➡ a fruity post on strategy!
➡ what really sets an agency apart
➡ community weaving
➡ share options

And more. Check it out here 👇👇

open.substack.com/pub/theagenc...
December 2, 2024 at 8:32 PM
Issue #41 of The Agency is all t'eed up and ready to publish at 08.00 on Monday morning. The 1st issue of December. No festive mentions I promise. Contents include:

➡️ PISCES
➡️ agency-client stuff
➡️ fruity strategy
➡️ share options
➡️ community weaving

Intrigued? Do sign up via Substack or LinkedIn
November 30, 2024 at 9:03 PM
The European Communications Monitor 2024/25 has just been published and contains valuable insight that PR agencies should be considering for the year ahead. A summary is here: www.linkedin.com/posts/andyjh...
Andy West on LinkedIn: #pragencies
With thanks to Jesper Andersen for posting about this report, here's a Claude.ai generated summary of the European Communications Monitor 2024/25 published by…
www.linkedin.com
November 25, 2024 at 11:28 AM
Interested in all things Comms Agency Management? Then take a peek at Issue 40 of The Agency Advisory.

open.substack.com/pub/theagenc...
November 25, 2024 at 8:27 AM
Every week on a Monday, I publish The Agency Advisory - a curation of LI posts from agency leaders and consultants in various disciplines which is intended to be 'thought food' for those in the agency world. Pls check it out here:
theagencyadvisory.substack.com
November 23, 2024 at 8:39 PM
Reposted by Westofcenter
Right, last post wanging on about Starter Packs - 5 more spots left in Part 2 then that's your fill. Who wants in that isn't yet in either?

300 cool PRy people to get you started on here. Reposts appreciated.

Part 1: go.bsky.app/ApcbKjA

Part 2: bsky.app/starter-pack...
November 21, 2024 at 12:21 PM