I also show how Netflix uses the hype of AI as marketing in clever ways and give some work updates…

Would love to hear your thoughts!

If you want to read/listen to Joyride yourself:

amzn.to/478ezsQ

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If you're pitching right now what are you seeing? What's working and what's not?

The game changed. Most producers haven't noticed yet.

Fourth: Your sizzle is probably getting passed because of the editor, not the concept.

Networks can smell amateur assembly work in 10 seconds.

Get an editor who understands what buyers want to see—not just someone who can cut footage together.

That's the difference between a sale and a pass.

Everyone's arguing about what networks should buy.

I'm telling you what they're actually buying.

And right now? Content that won't generate a mean tweet or a lawsuit from the White House.

Welcome to development in 2025.