💡 The fix?
Shift from selling → storytelling.
Create content that connects, and the reach will follow.

✨ If you’re tired of posting without results, my DMs are open.

❌ Mistake #3: No real value.

If people don’t learn, feel, or connect with your content, they won’t stick around.

❌ Mistake #2: Your posts feel like ads.

Promos alone don’t keep attention. Show the why, not just the what.

❌ Mistake #1: Every post is just about your product.

People want solutions, stories & inspiration — not a catalog.

The rebrand immediately positioned Lieto as a recognizable & desirable dessert brand.

- 300% growth in 9 months after the rebrand launch.
- Increased social media engagement & customer retention.
- Stronger customer recall, with packaging & visuals being shared organically online and events collab.

Packaging & Applications

- Designed branded packaging (stickers, patterns) that enhanced the serving experience.

Social media & Marketing Strategy

- Emphasis on what people want to see , building a community.
- Spot on audiences targeting through designs towards younger audiences & family

The Solution

A complete rebrand for Lieto that transformed its presence:

- Redesigned a playful yet clearer typography design logo for clearer presence and identity.
- Warm, inviting color palette of rich maroon, creamy beige, and golden tones to reflect both indulgence and comfort.

The Challenges

-Existing branding lacked a distinct personality and memorability.
-Difficulty in standing out from competitors in the dessert and café industry.
-Needed a brand identity that felt modern yet a bit vintage, approach-able, & indulgent.