Lots of people to thank for making this possible. I feel incredibily lucky to have the support at @reutersinstitute.bsky.social to keep working on this.

For the full report and many more nuanced findings:

reutersinstitute.politics.ox.ac.uk/climate-chan...

Everyone has been talking about AI - so we brought it into the survey too.

What we find isn’t hype or panic, but ambivalence: people are neither clearly positive nor negative about AI’s ability to tackle climate change which seems right considering the newness of it.

On political leadership and climate: across eight countries, only around 1 in 3 say they’re confident in their political leaders climate actions. Concerning media coverage, people in Global North are more critical how media covers their leaders expecting more scrutiny and accountability.

This year we asked about Climate News User Needs and the gap is clear.

They value coverage that informs and explains climate issue but feel media can do better. It also fits with how audiences see journalistic roles here: more as educators/curators/watchdogs than e.g., gatekeepers.

Two overlapping shifts explain the drop:

1- TV is slipping as a primary route to climate news
2- the decline is concentrated among the over-45s.

And here’s the interesting bit: interest stays high in most places, suggesting it’s partly a supply/exposure problem, not simply "people stopped caring”.

Strikingly, these mechanisms showed remarkable consistency across 🇬🇧🇺🇸🇮🇳🇵🇰🇧🇷🇯🇵🇫🇷🇩🇪.

The takeaway? Emotional responses & media trust are critical often more so than exposure alone.

Full paper: doi.org/10.1177/1940...

Couldn't have done without amazing @marysanford.bsky.social @richardfletcher.bsky.social

We found that the key isn't avoiding anxiety, but understanding the pathways to action:

➡️ Mainstream news consistently boosts intent to act.
➡️ Non-mainstream media also (but conditionally) works
➡️ Trust in media is a powerful amplifier, supercharging the link between news and the intention to act.

Couldn’t have done it without insightful guidance of @richardfletcher.bsky.social and @hongtienvu.bsky.social - like most works it also suffered many rejections until it found the best possible home :)

Also this chart from our report led by @waqasejaz.bsky.social

Read the report in full here reutersinstitute.politics.ox.ac.uk/climate-chan...

Panelists:
- @waqasejaz.bsky.social, Postdoctoral Research Fellow at the Reuters Institute's Oxford Climate Journalism Network
- ‪@gingerzee.bsky.social‬, Chief Meteorologist & Chief Climate Correspondent, ABC News

RSVP here: coveringclimatenow.org/event/talkin...