Thanks, that's very helpful. So in that case do you understand Reform's weaponisation of NZ in order to split the Tories as fundamentally a cost of living play, that also happens to keep their backers happy and satisfy their own ideological opposition to climate action?

Hey Steve - so useful this, thanks. Do you have the analogue analysis for Reform v.s. Tories? Would love to know how effective anti-NZ position is in actually driving voters from Tory coalition to Reform