So much of tech sounds smart but results in products that are...meh.

Take AI content detectors for example. Ahrefs is apparently building one out and here's a blog that explains how they work.

So many smart words. And I guarantee it'll flag human content as AI and AI as human.

Exploring how GenAI is changing things in content marketing is fascinating. For example, we used to split an article between a strategist, writer, and editor.

👉Now, GenAI is forcing these roles onto a single person, meaning, editing skills and understanding structure matter more than SEO skills.