Want more software companies and founders to see this?

Retweet the first tweet.

Your fellow builders will thank you.

(And stop writing features like robots)

TL;DR:

• Use customer language, not tech speak
• Lead with pain, then solution
• Tell short stories, not long specs

Rule #3: Tell micro-stories

"Sarah used to spend weekends fixing bugs.

Now she spends them with her kids.

Our auto-testing caught 847 issues last month."

Stories stick. Specs don't.

Rule #2: Lead with the pain

"Tired of waiting 20 minutes for reports?"

Then reveal your solution.

Pain first, feature second.

Always.

Rule #1: Use their words, not yours

Go read customer support tickets.

Listen to sales calls.

Copy their exact phrases.

If they say "waste time," don't say "inefficient."

Bad: "Multi-threaded processing architecture"
Good: "Your reports load 10x faster"

See the difference?

One talks to your brain.
The other talks to your wallet.

Here's the shift that changes everything:

Stop describing WHAT your feature does.

Start explaining WHY they need it.

Most software companies and founders write features like this:

"Advanced API integration with real-time data synchronization."

Customers think: "What does that even mean?"

They close the tab.