💡 Into AI + media + social data?
Check it out 👇
🔗 lnkd.in/ecuEj39z

#MachineLearning #AI #MediaAnalytics #DataScience #SocialScience #GoogleAnalytics #TwitterData #DigitalStrategy #AcademicResearch #TVSeries

🔍 Key findings:

✅ User behavior & social signals > metadata
✅ Scalable, reproducible pipeline
✅ Relevant for digital media, entertainment & newsrooms

🎯 Applications: media analytics, strategy, marketing intelligence

Víctor Yeste, Ángeles Calduch Losa, José Antonio Ontalba Ruipérez & Jorge Serrano Cobos
(UPV & Universidad Europea de Valencia)

📌 We predict the success of online articles about TV series using:
✅ Machine Learning
✅ Google Analytics
✅ Twitter engagement