Víctor M. Gonzalez, Ph.D.
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victor-m-gonzalez.bsky.social
Víctor M. Gonzalez, Ph.D.
@victor-m-gonzalez.bsky.social
Innovation Strategist - Customer Experience expert - Founder of Sperientia Labs - Teacher
Reposted by Víctor M. Gonzalez, Ph.D.
The most popular edition of “Milkman Delivers” is always the issue featuring a look back at my favorite reads, listens and sources of laughs from the past year. I hope you’ll find some great discoveries among my favorite things! open.substack.com/pub/katymilk...
My favorite things from 2024
These are a few of my favorite reads, listens, and sources of laughs from 2024.
open.substack.com
December 17, 2024 at 1:09 PM
Very good advice on doing Prompting right by Prof. Ethan Mollick
People make prompting too hard. Most people would benefit from just using good enough prompting techniques. I outline some basic rules, including why “treat AI like an intern” is no longer the advice I would give new AI users. www.oneusefulthing.org/p/getting-st...
Getting started with AI: Good enough prompting
Don't make this hard
www.oneusefulthing.org
November 24, 2024 at 3:55 PM
And this is what I am reading today. Both are great books, one a classic and the other looks promising.

Selling Generative
Artificial Intelligence with an emphasis on creating amazing Customer Experience is my mission.

#cx #ai #generativeai #straregy
November 24, 2024 at 3:50 PM
Purpose
What if we went beyond “user goals”? Beyond “jobs to be done” and, perhaps, beyond what the business wants to achieve. What if we evaluated purposes?

In the world of CX, focusing on the Customer is essential, but it can become a trap when we forget that there are other pieces on the board.
November 24, 2024 at 3:28 PM
A note about the potential of Notebook LM to achieve hyper personalization on Customer Experience

(Content in Spanish)

#innovation #ai #cx

www.linkedin.com/pulse/de-las...
De las Fotocopias a la IA: Cómo la Síntesis Informativa se Transforma en la Era de la Hiperpersonalización
Hace años: la síntesis informativa manual Hace muchos años, cuando trabajaba en una universidad pública en el centro de México, me encontré con un fenómeno que, aunque en su momento parecía rutinario,...
www.linkedin.com
November 24, 2024 at 12:26 PM
Journeys based on Intentions: I have been teaching on the Jobs to be Done Timeline (Bob Moesta) and I am convinced that this is the best way to build customer journeys based on Jobs theory. Soulless journeys can be reframed when you look at customer Intention.

#jtbd #cx #innovation #strategy
November 24, 2024 at 12:17 PM