Unscrewed Marketing (Vicky Wu)
vickywuguru.bsky.social
Unscrewed Marketing (Vicky Wu)
@vickywuguru.bsky.social
Sustain what matters. Release what doesn't.

Want help with your word? It can be a great way to have a guiding beacon for decision-making. Message me for the super-quick exercise.
December 27, 2025 at 3:50 PM
• Your team needs to be ready for AI calls (and know how to respond)
• Your business profile and website need to be sharp and up to date
• The new rules aren’t just about SEO—response time and clarity matter more than ever

Get the full breakdown and actionable steps in the article:
👇
July 16, 2025 at 7:51 PM
If you’re listed in local search, your business could be next.
If your competitor answers with confidence and you don’t, that lead is gone before you even knew you had a shot.

What does this mean for you?
👇
July 16, 2025 at 7:51 PM
✨ The right strategy doesn’t just help you earn more—it can save you hundreds in wasted expenses.

If your business systems feel clunky or overpriced… I can help.

📩 DM me or book a 1-on-1 strategy session: unscrewedmarketing.com/coaching/ren...

#WebsiteOptimization #CMOForHire #EntrepreneurWins
Fractional CMO One-on-One Marketing Consulting - Unscrewed Marketing (formerly Vicky Wu Marketing)
I get it. Many entrepreneurs felt the same way before working with me. Together, we can untangle the confusion, fix what’s not working, and craft a marketing
unscrewedmarketing.com
April 24, 2025 at 5:02 PM
That’s a $690/year savings—just from cleaning up one piece of her tech stack.

All this on top of reworking her offer packages so she could finally charge what she’s worth.

She walked away with a more profitable business and a more efficient system.

Moral of the story?
👇
April 24, 2025 at 5:02 PM
✅ Move both sites to one streamlined platform (WordPress—with a builder that’s actually easy to use)
✅ Cut out the unnecessary extras
✅ Gave her 1-on-1 training, videos, and docs so she’s empowered to make updates herself
✅ And got everything running for just $210/year
👇
April 24, 2025 at 5:02 PM
The real kicker?

Squarespace charges for everything—even basic features.

Meanwhile, she was also paying for bloated add-ons on WordPress that her developer tacked on (but didn’t explain and she did NOT need).

So here’s what I recommended 👇
April 24, 2025 at 5:02 PM
She originally booked a CMO session to fix her pricing strategy (she was way undercharging).

While we were digging in, she mentioned how frustrating her website was…

🔹 One site on Squarespace
🔹 One site on WordPress (with a builder she hated)
🔹 Paying nearly $900/year to run them separately 🤯
👇
April 24, 2025 at 5:02 PM
I help entrepreneurs lock this down:

🔧 SPF
🔐 DKIM
🛡️ DMARC
📊 Deliverability audits

Reply “EMAIL” or DM me—I’ll help you make sure your messages land where they’re supposed to: the inbox.
/6
April 22, 2025 at 1:50 PM
One busy campaign, one product launch, one newsletter could push you past the 5K mark.

If you’re not prepared, your emails disappear in spam.

💡 Set up your email infrastructure NOW.
Even if you rarely send high volume

Because deliverability isn’t just about how much you send.
/5
April 22, 2025 at 1:50 PM
📉 Keep spam complaints LOW (<0.3%)
If enough people hit “Spam,” your future emails could be auto-trashed.

→ Even one big newsletter blast can tank your deliverability.

🚨 Here’s the kicker:
/4
April 22, 2025 at 1:50 PM
Here’s what they’re requiring—and why YOU should care 👇

✅ SPF, DKIM, and DMARC
These DNS records prove you are you—not a spammer.
→ Without them, your email is more likely to get flagged or blocked.

📬 A valid “From” address
No more random unverified sender names.
→ You need professional identity.
April 22, 2025 at 1:50 PM
Here’s what every business owner needs to know

Microsoft just dropped a BIG update:

If you send 5,000+ emails in a single day (even occasionally)—to addresses like:
• @outlook.com
• @hotmail.com
• @live.com

You must meet new sender requirements.
/2
April 22, 2025 at 1:50 PM
Authors—were you surprised to learn you don’t own your book after signing?
Drop your thoughts below.

#WritingCommunity #BookPublishing #AuthorAdvice #BookDeals #NonfictionAuthors #UnscrewedMarketing #LinkedInWriters
April 22, 2025 at 12:49 PM
You just traded long-term value for short-term validation.

If you're a first-time nonfiction author, this article will save you from a rude awakening:

unscrewedmarketing.com/the-truth-ab...
/5
The Truth About Book Advances: What First-Time Authors Need to Know - Unscrewed Marketing (formerly Vicky Wu Marketing)
A book advance might feel like winning the lottery—but most first-time authors don’t realize how it really works. From unpaid royalties to lost rights, here's the truth behind the check publishers wri...
unscrewedmarketing.com
April 22, 2025 at 12:49 PM
4️⃣ Want to use the content differently later? (Ebook, workbook, updated release …) Oh—your publisher now owns the rights to your work. So you may not be able to.

This is how the system is designed.

And unless you understand the mechanics, it’s easy to mistake the check for success.

The truth?
/4
April 22, 2025 at 12:49 PM