Sinéad
@vestedimpact.bsky.social
To investors who say “we fund the best founders”: if you’re consistently choosing 31-cent returns over 78-cent returns, you’re not investing in performance. You’re funding familiarity.
And familiarity is expensive.
open.substack.com/pub/vestedim...
And familiarity is expensive.
open.substack.com/pub/vestedim...
The 78-Cent Paradox: Why Smart Money Ignores Better Capital Efficiency
Female founders generate 78 cents in revenue per dollar invested. Male founders generate 31 cents. Guess who gets the money?
open.substack.com
January 19, 2026 at 12:57 PM
To investors who say “we fund the best founders”: if you’re consistently choosing 31-cent returns over 78-cent returns, you’re not investing in performance. You’re funding familiarity.
And familiarity is expensive.
open.substack.com/pub/vestedim...
And familiarity is expensive.
open.substack.com/pub/vestedim...
Ever witnessed or experienced the “behaviour penalty”?
vestedimpact.substack.com/p/when-found...
vestedimpact.substack.com/p/when-found...
January 12, 2026 at 1:41 AM
Ever witnessed or experienced the “behaviour penalty”?
vestedimpact.substack.com/p/when-found...
vestedimpact.substack.com/p/when-found...