What if brand was an algorithm?
Our latest case study is a motion design tool for
HebbiaAI developed for @pentagramdesign.bsky.social Building upon a stunning brand we've created a dynamic grid that moves, adapts and is intuitive to use.

Full case study of Spirit Plant - our biggest project to date - is finally live! 🖼️🌱🌷
Learn more about
- the installation concept
- tech behind the generative plants and simulation
- UI/UX design
- and more...
variable.io/expo-2025-sp...

Another award for our work with JKR for Centersquare. Wooden D&AD pencil and a shortlist!

Another award🏆. Silver ADC Cube for Brand / Communication Design for our Centersquare collab with JKR. www.oneclub.org/awards/adcaw...

Shaped by visitors selecting plant qualities such as Stability, Lightness, and Exploration, this living herbarium is a collective imagination—rooted in tradition and nurtured through innovation. #Expo2025 #PolandAtExpo

🌱 Something is growing… 🌱

The first batch of our generative meadow has sprouted—though right now, it looks more like a field of sea urchins🪸 Next step? Bringing in colour, variety, and life.

Stay tuned—things are about to bloom. 🌸✨

Data fuels the world, but businesses face a challenge: turning vast amounts of information into meaningful, engaging stories.

For Centersquare, we created a generative data visualisation tool in partnership with JKR that transforms raw data into bold, dynamic visuals.

What if your data could do more than just inform?

At Variable, we believe data is more than numbers—it’s a canvas for storytelling.

Partnering with Invicomm, we reimagined cybersecurity data as a living, evolving digital landscape for Maintel.

Case study coming soon.

#Cybersecurity #DataArt