Negative comments can feel personal, but they’re an opportunity to show professionalism and build trust.

Remember, your response isn’t just for the person who left the comment—it’s for everyone watching. Stay calm, stay kind, and always focus on de-escalating.

Real conversations lead to real connections... and that’s what social media is all about.

If you’ve been feeling stuck, try this: ask your audience a meaningful question, reply to their comments like you’re talking to a friend, and don’t be afraid to show a little vulnerability.

"But Vanessa, the numbers are not growing. The followers—surely. How can someone else’s page have more followers than mine?"

Followers are nice, but what you need is community. Show up authentically, share value, and engage intentionally.

When you serve your audience, the right people will come.

Stop sleeping on email marketing—it’s time to wake up to its power in 2025!

When I started, I had just 4 subscribers. It felt small, but they wanted to hear from me. Now, my list has grown, and I treat every subscriber like gold.

Let me hook you into the BEST scheduling tool I’ve used recently: Buffer.

This week, I switched from Metricool to Buffer, and WOW—it’s been a game-changer.

I’ve scheduled a week’s worth of content for Blue Sky, Instagram, and LinkedIn—all from one platform.

1/ Posting without clear goals is like throwing spaghetti at the wall… and hoping it sticks. 🍝

Let’s talk about SMART goals—the secret to making social media work for you. 🎯

Here’s why they matter and how to create your own: 🧵

6️⃣ Social media doesn’t have to feel overwhelming.
A simple, actionable strategy is your shortcut to success. 🌟

Which step will you start with today? Reply and let’s chat—I’d love to help you rethink your strategy!

5️⃣ Step 4: Plan Your Execution
A strategy needs action! Here's how to break it down:

Decide how often you'll post.
Plan content based on your pillars.
Use tools like Canva + scheduling apps to stay consistent.
Simple steps → BIG results. 💪

4️⃣ Step 3: Choose Your Content Pillars
Think of these as your themes. Pick 3-5 pillars that align with your brand + audience.
Examples:

Teach (share tips).
Inspire (motivate).
Promote (your services).
Pillars = consistency + clarity for you and your audience!

3️⃣ Step 2: Know Your Audience
Who are you talking to? Get specific:

What do they care about?
What challenges can you solve?
Where do they hang out online?
When you know your audience, your content becomes magnetic. 🎯

2️⃣ Step 1: Set Your Goals
Start with SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound.
Examples:

Grow your followers by 500 in 3 months.
Boost engagement by 20% by March.
Drive 50 clicks per week to your site.
Know where you're headed!

1️⃣ Feeling lost with your social media? Let me show you how to create a strategy that WORKS! Here's what you need:

Clear goals
A deep understanding of your audience
Consistent content pillars
A simple execution plan
✨ Ready? Let’s break it down... 🧵