Valorie Luther
@valorieluther.bsky.social
Founder, Creative Concepts | Adjunct Professor, Boston University | Marketing, Digital & Communications l AI/AEO Advisor | Published Neuromarketing Researcher https://www.creative-conceptsllc.com
Algorithms don't understand intention.
Misread micro-signals like a pause or scroll turn our feeds into echo chambers of mistakes.
It’s not personalization.
It’s pollution.
Time to build systems that understand context.
#ai #algorithms #UX
Misread micro-signals like a pause or scroll turn our feeds into echo chambers of mistakes.
It’s not personalization.
It’s pollution.
Time to build systems that understand context.
#ai #algorithms #UX
Micro-Mistakes, Major Mess: When Algorithms Misread Attention
If platforms want to fix discovery, they need to get smarter -- not just about what we pause on, but why we pause.
www.mediapost.com
July 9, 2025 at 10:01 AM
Algorithms don't understand intention.
Misread micro-signals like a pause or scroll turn our feeds into echo chambers of mistakes.
It’s not personalization.
It’s pollution.
Time to build systems that understand context.
#ai #algorithms #UX
Misread micro-signals like a pause or scroll turn our feeds into echo chambers of mistakes.
It’s not personalization.
It’s pollution.
Time to build systems that understand context.
#ai #algorithms #UX
New insights from Level343:
🤍 the power of empathy in marketing
🤍 the art of building emotional resonance
🤍 don't just deliver any old message
🤍 deepen audience connections
🤍 drive loyalty through authentic, human-centric campaigns
👉 level343.com/search-marke...
#marketing #consumerbehavior
🤍 the power of empathy in marketing
🤍 the art of building emotional resonance
🤍 don't just deliver any old message
🤍 deepen audience connections
🤍 drive loyalty through authentic, human-centric campaigns
👉 level343.com/search-marke...
#marketing #consumerbehavior
The Power of Empathy in Marketing Empathy isn’t a buzzword. It’s your edge.
Today’s customers want more than products. They want to feel seen, heard, and respected. In this article, we break down how emotional triggers shape behavior, how AI can help scale empathy without…
level343.com
July 6, 2025 at 9:01 AM
New insights from Level343:
🤍 the power of empathy in marketing
🤍 the art of building emotional resonance
🤍 don't just deliver any old message
🤍 deepen audience connections
🤍 drive loyalty through authentic, human-centric campaigns
👉 level343.com/search-marke...
#marketing #consumerbehavior
🤍 the power of empathy in marketing
🤍 the art of building emotional resonance
🤍 don't just deliver any old message
🤍 deepen audience connections
🤍 drive loyalty through authentic, human-centric campaigns
👉 level343.com/search-marke...
#marketing #consumerbehavior
New report says user-generated content boosts SEO improving keyword coverage, engagement, and trust under Google’s E-E-A-T guidelines.
This is also the case for AEO (Answer Engine Optimization) that grabs the same info to provide insights on a brand.
➡️ buff.ly/mkYrKF6
#SEO #AEO #marketing #ai
This is also the case for AEO (Answer Engine Optimization) that grabs the same info to provide insights on a brand.
➡️ buff.ly/mkYrKF6
#SEO #AEO #marketing #ai
July 5, 2025 at 9:01 AM
New report says user-generated content boosts SEO improving keyword coverage, engagement, and trust under Google’s E-E-A-T guidelines.
This is also the case for AEO (Answer Engine Optimization) that grabs the same info to provide insights on a brand.
➡️ buff.ly/mkYrKF6
#SEO #AEO #marketing #ai
This is also the case for AEO (Answer Engine Optimization) that grabs the same info to provide insights on a brand.
➡️ buff.ly/mkYrKF6
#SEO #AEO #marketing #ai
LinkedIn has the highest engagement rate of all social platforms🎯
Why care about engagement? Once the brain takes an action (commenting, sharing, liking), there is a better chance of brand recall & loyalty.
How does your LinkedIn engagement stack up?
👉 buff.ly/yrFpaA2
📷 Greg Bulla
Why care about engagement? Once the brain takes an action (commenting, sharing, liking), there is a better chance of brand recall & loyalty.
How does your LinkedIn engagement stack up?
👉 buff.ly/yrFpaA2
📷 Greg Bulla
June 29, 2025 at 8:00 AM
LinkedIn has the highest engagement rate of all social platforms🎯
Why care about engagement? Once the brain takes an action (commenting, sharing, liking), there is a better chance of brand recall & loyalty.
How does your LinkedIn engagement stack up?
👉 buff.ly/yrFpaA2
📷 Greg Bulla
Why care about engagement? Once the brain takes an action (commenting, sharing, liking), there is a better chance of brand recall & loyalty.
How does your LinkedIn engagement stack up?
👉 buff.ly/yrFpaA2
📷 Greg Bulla
🔍 Research says global media usage will dip by 3% in 2025.
🛳️I would argue that present ad models are actually a sinking ship with AI completely changing how people find brands & their products.
What strategies are you exploring? Drop your thoughts ⬇️
Read 👉 buff.ly/d4aj8xg
📷 Solen Feyissa
🛳️I would argue that present ad models are actually a sinking ship with AI completely changing how people find brands & their products.
What strategies are you exploring? Drop your thoughts ⬇️
Read 👉 buff.ly/d4aj8xg
📷 Solen Feyissa
June 28, 2025 at 9:01 AM
🔍 Research says global media usage will dip by 3% in 2025.
🛳️I would argue that present ad models are actually a sinking ship with AI completely changing how people find brands & their products.
What strategies are you exploring? Drop your thoughts ⬇️
Read 👉 buff.ly/d4aj8xg
📷 Solen Feyissa
🛳️I would argue that present ad models are actually a sinking ship with AI completely changing how people find brands & their products.
What strategies are you exploring? Drop your thoughts ⬇️
Read 👉 buff.ly/d4aj8xg
📷 Solen Feyissa
Here is the pirated-books database that Meta used to train AI. How do you feel about that?
Search LibGen, the Pirated-Books Database That Meta Used to Train AI
Millions of books and scientific papers are captured in the collection’s current iteration.
www.theatlantic.com
April 10, 2025 at 12:00 PM
Here is the pirated-books database that Meta used to train AI. How do you feel about that?
Should you bid on brand keywords? Yes, here's why 👇
1️⃣ If you don't own your brand's keywords, your competition will.
2️⃣ Own your keywords, own the narrative.
3️⃣ CTR and conversion rates are higher because those searching for your brand are "warm" leads.
1️⃣ If you don't own your brand's keywords, your competition will.
2️⃣ Own your keywords, own the narrative.
3️⃣ CTR and conversion rates are higher because those searching for your brand are "warm" leads.
Should You Bid on Your Own Brand in Google Ads? - Screaming Frog
It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If…
www.screamingfrog.co.uk
April 1, 2025 at 12:00 PM
Should you bid on brand keywords? Yes, here's why 👇
1️⃣ If you don't own your brand's keywords, your competition will.
2️⃣ Own your keywords, own the narrative.
3️⃣ CTR and conversion rates are higher because those searching for your brand are "warm" leads.
1️⃣ If you don't own your brand's keywords, your competition will.
2️⃣ Own your keywords, own the narrative.
3️⃣ CTR and conversion rates are higher because those searching for your brand are "warm" leads.
🎯 4 Tips to Create A Successful Core Marketing Message:
1️⃣ Focus on long term brand or product/service goals and work backwards.
⬇️ Then....
2️⃣ Define the why.
3️⃣ Simplify and shorten the message.
4️⃣ Update website, social bios, about section of press and more!
1️⃣ Focus on long term brand or product/service goals and work backwards.
⬇️ Then....
2️⃣ Define the why.
3️⃣ Simplify and shorten the message.
4️⃣ Update website, social bios, about section of press and more!
3 Steps for Establishing a Core Marketing Message
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
www.socialmediatoday.com
March 25, 2025 at 12:00 PM
🎯 4 Tips to Create A Successful Core Marketing Message:
1️⃣ Focus on long term brand or product/service goals and work backwards.
⬇️ Then....
2️⃣ Define the why.
3️⃣ Simplify and shorten the message.
4️⃣ Update website, social bios, about section of press and more!
1️⃣ Focus on long term brand or product/service goals and work backwards.
⬇️ Then....
2️⃣ Define the why.
3️⃣ Simplify and shorten the message.
4️⃣ Update website, social bios, about section of press and more!
Informative chart, yes, but let me add context & tips:
➡️ Original content has always been royalty.
➡️ Collabs depend on goals, don't follow a chart.
➡️ DM automation is a no and makes followers mad.
➡️ Captions with keywords are undervalued & very important.
➡️ Test, Test, Test!
#marketing
➡️ Original content has always been royalty.
➡️ Collabs depend on goals, don't follow a chart.
➡️ DM automation is a no and makes followers mad.
➡️ Captions with keywords are undervalued & very important.
➡️ Test, Test, Test!
#marketing
March 4, 2025 at 1:00 PM
Informative chart, yes, but let me add context & tips:
➡️ Original content has always been royalty.
➡️ Collabs depend on goals, don't follow a chart.
➡️ DM automation is a no and makes followers mad.
➡️ Captions with keywords are undervalued & very important.
➡️ Test, Test, Test!
#marketing
➡️ Original content has always been royalty.
➡️ Collabs depend on goals, don't follow a chart.
➡️ DM automation is a no and makes followers mad.
➡️ Captions with keywords are undervalued & very important.
➡️ Test, Test, Test!
#marketing
Companies as role models:
✅ Ethical leadership
✅ Social responsibility
✅ Employee well-being
✅ Consumer trust
Corporate Fail:
❌ Performative activism
❌ Profit over people
❌ Lack of accountability
❌ Discounting the value of DEI
Who’s getting it right? Costco
Who’s missing the mark? Target
✅ Ethical leadership
✅ Social responsibility
✅ Employee well-being
✅ Consumer trust
Corporate Fail:
❌ Performative activism
❌ Profit over people
❌ Lack of accountability
❌ Discounting the value of DEI
Who’s getting it right? Costco
Who’s missing the mark? Target
Diversity and Inclusivity in Content Marketing
The cancellation of diversity, equity, and inclusion programs doesn’t mean marketers can stop welcoming all segments of their audiences. That’s bad for business. Here's how to create content that…
buff.ly
February 20, 2025 at 1:15 PM
Companies as role models:
✅ Ethical leadership
✅ Social responsibility
✅ Employee well-being
✅ Consumer trust
Corporate Fail:
❌ Performative activism
❌ Profit over people
❌ Lack of accountability
❌ Discounting the value of DEI
Who’s getting it right? Costco
Who’s missing the mark? Target
✅ Ethical leadership
✅ Social responsibility
✅ Employee well-being
✅ Consumer trust
Corporate Fail:
❌ Performative activism
❌ Profit over people
❌ Lack of accountability
❌ Discounting the value of DEI
Who’s getting it right? Costco
Who’s missing the mark? Target
Email, SMS and Push marketing generate billions in revenue for American brands.
#digitalmarketing #strategy
#digitalmarketing #strategy
Deep Channels: Email, SMS And Push Drive Ecommerce Sales
Automated emails generated 29% of sales while making up only 1.5% of email volume, Omnisend reports.
buff.ly
February 5, 2025 at 1:00 PM
Email, SMS and Push marketing generate billions in revenue for American brands.
#digitalmarketing #strategy
#digitalmarketing #strategy
Predictive processing explains how strong brand associations can override sensory input, making products seem better than they are. Brands like Coke & Apple leverage this by aligning their products with consumers' aspirational identities, transforming ordinary experiences into extraordinary ones.
How Predictive Processing Changes Brand Perceptions
New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.
buff.ly
February 4, 2025 at 1:00 PM
Predictive processing explains how strong brand associations can override sensory input, making products seem better than they are. Brands like Coke & Apple leverage this by aligning their products with consumers' aspirational identities, transforming ordinary experiences into extraordinary ones.
Data overload causes confusion and glazed eyes. Focus on top-line metrics that provide insights on short and long-term strategies, then turn those numbers into a story in order to make it understandable. How do you use data to achieve goals?
#marketing #datastrategy
#marketing #datastrategy
Mastering Customer Data Strategy for Better Decision-Making
Build a customer data strategy by focusing on quality over quantity, maintaining data integrity and using storytelling to drive actionable insights.
buff.ly
January 31, 2025 at 1:00 PM
Data overload causes confusion and glazed eyes. Focus on top-line metrics that provide insights on short and long-term strategies, then turn those numbers into a story in order to make it understandable. How do you use data to achieve goals?
#marketing #datastrategy
#marketing #datastrategy
Many CPG brands focus on product development only. The oversight can lead to high failure rates. It's crucial to identify unmet consumer needs, define a scalable target audience, and commit to a comprehensive launch strategy. Align innovation with consumer demand for success.
There's A Hole In Your Innovation Strategy
The problem is focusing on what you can make, not how consumers will use it. The solution is putting the marketing foundation first.
buff.ly
January 29, 2025 at 1:00 PM
Many CPG brands focus on product development only. The oversight can lead to high failure rates. It's crucial to identify unmet consumer needs, define a scalable target audience, and commit to a comprehensive launch strategy. Align innovation with consumer demand for success.
Research shows cognitively diverse groups outperform high-IQ teams in problem-solving, while businesses with women on their boards outperform all-male ones financially. Yet, many enterprises (business, academia ...) overlook this. Is this a surprise for any woman in business? https://buff.ly/4asYnDR
January 23, 2025 at 1:00 PM
Research shows cognitively diverse groups outperform high-IQ teams in problem-solving, while businesses with women on their boards outperform all-male ones financially. Yet, many enterprises (business, academia ...) overlook this. Is this a surprise for any woman in business? https://buff.ly/4asYnDR
Bluesky, now valued at $700M, considers itself a safer, decentralized social platform and a “free speech” alternative to X and Meta. Do we agree? Comment below!
Bluesky, Valued At $700M, Responds To 'Free Speech' Model With Funding Push
Bluesky has announced a new funding push in an attempt to position itself as a "free speech" alternative to not only X, but Meta as well.
buff.ly
January 21, 2025 at 1:00 PM
Bluesky, now valued at $700M, considers itself a safer, decentralized social platform and a “free speech” alternative to X and Meta. Do we agree? Comment below!
Nothing beats a great campaign that aligns brands with an unheard of holiday. On International Breakup Day, Amazon and Kleenex created a breakup calculator. Honestly brilliant. https://buff.ly/3PurJYH #marketing #partnerships
January 17, 2025 at 1:00 PM
Nothing beats a great campaign that aligns brands with an unheard of holiday. On International Breakup Day, Amazon and Kleenex created a breakup calculator. Honestly brilliant. https://buff.ly/3PurJYH #marketing #partnerships
By analyzing biometric signals (facial muscles, eye tracking and more) using AI as a secondary tool, we can measure how audiences process and retain ad messages. No expensive panel studies are needed. Are you doing this with your brand? #neuromarketing #marketing
There's A Hole In Your Innovation Strategy
The problem is focusing on what you can make, not how consumers will use it. The solution is putting the marketing foundation first.
buff.ly
January 15, 2025 at 1:00 PM
By analyzing biometric signals (facial muscles, eye tracking and more) using AI as a secondary tool, we can measure how audiences process and retain ad messages. No expensive panel studies are needed. Are you doing this with your brand? #neuromarketing #marketing
"People don't leave jobs. They leave bad leadership." -Justin Wright https://buff.ly/4iBJqTL
#leadership #management
#leadership #management
January 8, 2025 at 1:00 PM
"People don't leave jobs. They leave bad leadership." -Justin Wright https://buff.ly/4iBJqTL
#leadership #management
#leadership #management
In 2025, let's think outside the box and aim for something you once thought was out of reach. Challenge yourself, those around you and the institutions you frequent.
Me? Working with an fMRI for neuromarketing primary research, meeting a sweet new puppy friend and 🚀🌕📈🐕🪙 are on the list. You?
Me? Working with an fMRI for neuromarketing primary research, meeting a sweet new puppy friend and 🚀🌕📈🐕🪙 are on the list. You?
December 31, 2024 at 1:00 PM
In 2025, let's think outside the box and aim for something you once thought was out of reach. Challenge yourself, those around you and the institutions you frequent.
Me? Working with an fMRI for neuromarketing primary research, meeting a sweet new puppy friend and 🚀🌕📈🐕🪙 are on the list. You?
Me? Working with an fMRI for neuromarketing primary research, meeting a sweet new puppy friend and 🚀🌕📈🐕🪙 are on the list. You?
It's been a bit since Bluesky stepped into the spotlight. Is this social channel still hitting right for all of you? #socialmedia #engagement
Bluesky engagement seems to be punching way above its weight
While Meta pushes every Instagram user to Threads and X tries to shore up a disintegrating user base, the plucky indie social network is picking...
buff.ly
December 20, 2024 at 1:00 PM
It's been a bit since Bluesky stepped into the spotlight. Is this social channel still hitting right for all of you? #socialmedia #engagement
Music should match the vibe of associated advertising, not disrupt it. These are the neuromarketing findings from Spotify ad research. And there are findings particular to each music genre too. Cool stuff.
#neuromarketing #marketing #music
#neuromarketing #marketing #music
Spotify Advertising | Sonic Science - How does music affect the brain?
Music has been an essential part of life since the beginning of civilization. But how does it affect the brain? Hear from the experts in this episode of Spot...
buff.ly
December 19, 2024 at 1:00 PM
Music should match the vibe of associated advertising, not disrupt it. These are the neuromarketing findings from Spotify ad research. And there are findings particular to each music genre too. Cool stuff.
#neuromarketing #marketing #music
#neuromarketing #marketing #music
"Forging an emotional connection founded on trust and integrity, where the consumer understands and wants to join your brand mission and its deeper meaning" is, if achieved, a winning bond between a business and it's customer.
#branding #marketing #consumerbehavior
#branding #marketing #consumerbehavior
Brands That Get Closest To The Consumer Win
Your ability to form a relationship with consumers is not based on your product specs. Relevant brand engagement operates on a higher plane of context.
buff.ly
December 17, 2024 at 1:00 PM
"Forging an emotional connection founded on trust and integrity, where the consumer understands and wants to join your brand mission and its deeper meaning" is, if achieved, a winning bond between a business and it's customer.
#branding #marketing #consumerbehavior
#branding #marketing #consumerbehavior