Every private school now does the publishing of faculty giving %. Apparently one study showed that metric was tied to parent donations because it "showed dedication", so it became popular to coerce faculty into it. I'm betting it's meaningless at this point, but that won't stop the exploitation!

I recently joined for the teaching talking

I literally today got 98/100 on a grad school final project because I had to take an incomplete. The minus 2 was a late penalty, despite the project being of high enough quality she suggested I pursue publication. It's very discouraging.

I don't think you do. I think you just write anyway.

This helps explain why I and my adhd brain need to throw out most of my curriculum each year and overhaul or rewrite the rest, sometimes in the five minutes between classes because I had An Idea. Doing it the same way over and over would kill my enthusiasm immediately.