Any paying customer who is entering a market category for the first time will mostly choose a trustworthy incumbent.
Initial thesis for a startup is to find paying customers with problems. In a large market, these numbers are enough to find a right to compete and win.
Any paying customer who is entering a market category for the first time will mostly choose a trustworthy incumbent.
Initial thesis for a startup is to find paying customers with problems. In a large market, these numbers are enough to find a right to compete and win.