Usama Ejaz
@usamaejaz.bsky.social
I work at SocialBu. https://socialbu.com
Kind reminder:
Do not expect people to treat you (or your work) seriously if you didn't even do your part with the effort that was required or expected.
Do not expect people to treat you (or your work) seriously if you didn't even do your part with the effort that was required or expected.
December 2, 2025 at 2:40 PM
Kind reminder:
Do not expect people to treat you (or your work) seriously if you didn't even do your part with the effort that was required or expected.
Do not expect people to treat you (or your work) seriously if you didn't even do your part with the effort that was required or expected.
Exactly.
The best path may not be the one you like the most.
The best path may not be the one you like the most.
December 2, 2025 at 7:37 AM
Exactly.
The best path may not be the one you like the most.
The best path may not be the one you like the most.
Small autonomous teams preserve startup DNA better than layered management structures that add interpretation at every level.
December 1, 2025 at 1:39 PM
Small autonomous teams preserve startup DNA better than layered management structures that add interpretation at every level.
A few weeks ago, I launched a side project - JustBlogged.
The problem: I wanted a simple personal blog. WordPress was overkill. Ghost was expensive. Medium doesn't let you own your content. I didn't want to deal with any servers or static site generators.
So I built my own.
The problem: I wanted a simple personal blog. WordPress was overkill. Ghost was expensive. Medium doesn't let you own your content. I didn't want to deal with any servers or static site generators.
So I built my own.
December 1, 2025 at 1:06 PM
A few weeks ago, I launched a side project - JustBlogged.
The problem: I wanted a simple personal blog. WordPress was overkill. Ghost was expensive. Medium doesn't let you own your content. I didn't want to deal with any servers or static site generators.
So I built my own.
The problem: I wanted a simple personal blog. WordPress was overkill. Ghost was expensive. Medium doesn't let you own your content. I didn't want to deal with any servers or static site generators.
So I built my own.
Most "agentic AI" solutions are just rebranded existing tools with inflated prices.
November 27, 2025 at 10:16 AM
Most "agentic AI" solutions are just rebranded existing tools with inflated prices.
I used to think scaling meant doing more things.
Actual scaling means doing fewer things better and at scale.
Actual scaling means doing fewer things better and at scale.
November 26, 2025 at 5:08 AM
I used to think scaling meant doing more things.
Actual scaling means doing fewer things better and at scale.
Actual scaling means doing fewer things better and at scale.
Build systems that set you free.
November 25, 2025 at 1:53 PM
Build systems that set you free.
Feedback like this just randomly makes your day.
It is even better to get this on a Monday evening.
It is even better to get this on a Monday evening.
November 24, 2025 at 6:42 PM
Feedback like this just randomly makes your day.
It is even better to get this on a Monday evening.
It is even better to get this on a Monday evening.
I just wanted to share that my personal blog is now running on JustBlogged.
For those looking to try it out (or start a blog), do check it out - link below.
For those looking to try it out (or start a blog), do check it out - link below.
November 21, 2025 at 10:17 PM
I just wanted to share that my personal blog is now running on JustBlogged.
For those looking to try it out (or start a blog), do check it out - link below.
For those looking to try it out (or start a blog), do check it out - link below.
Spent 6 months building SocialBu's most complex feature. Customers barely use it.
Spent 2 days on bulk scheduling. It's one of our most loved features.
Lesson: Customers don't pay for your effort. They pay for their outcomes.
#SaaS #ProductDevelopment
Spent 2 days on bulk scheduling. It's one of our most loved features.
Lesson: Customers don't pay for your effort. They pay for their outcomes.
#SaaS #ProductDevelopment
November 19, 2025 at 12:28 PM
Spent 6 months building SocialBu's most complex feature. Customers barely use it.
Spent 2 days on bulk scheduling. It's one of our most loved features.
Lesson: Customers don't pay for your effort. They pay for their outcomes.
#SaaS #ProductDevelopment
Spent 2 days on bulk scheduling. It's one of our most loved features.
Lesson: Customers don't pay for your effort. They pay for their outcomes.
#SaaS #ProductDevelopment
Just analyzed how Typesense got 200K+ views on Reddit in 48 hours 🧵
They didn't spam developer subreddits with product pitches.
Instead, they created an educational flowchart comparing search engines.
Looked native. Felt helpful. Got upvoted.
They didn't spam developer subreddits with product pitches.
Instead, they created an educational flowchart comparing search engines.
Looked native. Felt helpful. Got upvoted.
November 18, 2025 at 11:38 AM
Just analyzed how Typesense got 200K+ views on Reddit in 48 hours 🧵
They didn't spam developer subreddits with product pitches.
Instead, they created an educational flowchart comparing search engines.
Looked native. Felt helpful. Got upvoted.
They didn't spam developer subreddits with product pitches.
Instead, they created an educational flowchart comparing search engines.
Looked native. Felt helpful. Got upvoted.
Even my team knows I am right.
Emm, I agree, not all the time, but like 99.9%.
Emm, I agree, not all the time, but like 99.9%.
November 17, 2025 at 6:38 PM
Even my team knows I am right.
Emm, I agree, not all the time, but like 99.9%.
Emm, I agree, not all the time, but like 99.9%.
Some things are worth losing sleep over.
Building your business. Providing for your family. Creating work that matters. Making sure your team gets paid.
If these don't keep you up at night sometimes, we're probably wired differently.
I respect people who sacrifice comfort to build something real.
Building your business. Providing for your family. Creating work that matters. Making sure your team gets paid.
If these don't keep you up at night sometimes, we're probably wired differently.
I respect people who sacrifice comfort to build something real.
November 17, 2025 at 8:20 AM
Some things are worth losing sleep over.
Building your business. Providing for your family. Creating work that matters. Making sure your team gets paid.
If these don't keep you up at night sometimes, we're probably wired differently.
I respect people who sacrifice comfort to build something real.
Building your business. Providing for your family. Creating work that matters. Making sure your team gets paid.
If these don't keep you up at night sometimes, we're probably wired differently.
I respect people who sacrifice comfort to build something real.
The best reporting tool for you?
The one that tells you what to do next, not just what happened yesterday.
The one that tells you what to do next, not just what happened yesterday.
November 15, 2025 at 2:02 AM
The best reporting tool for you?
The one that tells you what to do next, not just what happened yesterday.
The one that tells you what to do next, not just what happened yesterday.
Everyone's obsessed with landing page optimization because it feels actionable and measurable.
But it's often solving the wrong problem.
I'd rather have 100 visitors who are perfect fits than 1000 visitors I need to convince.
Build your audience first, then optimize your funnel.
But it's often solving the wrong problem.
I'd rather have 100 visitors who are perfect fits than 1000 visitors I need to convince.
Build your audience first, then optimize your funnel.
November 14, 2025 at 8:07 PM
Everyone's obsessed with landing page optimization because it feels actionable and measurable.
But it's often solving the wrong problem.
I'd rather have 100 visitors who are perfect fits than 1000 visitors I need to convince.
Build your audience first, then optimize your funnel.
But it's often solving the wrong problem.
I'd rather have 100 visitors who are perfect fits than 1000 visitors I need to convince.
Build your audience first, then optimize your funnel.
Handwritten notes can increase the sales rate.
The psychology is simple - human presence triggers emotion. Emotion drives purchases.
Sometimes, do things that don't scale.
The psychology is simple - human presence triggers emotion. Emotion drives purchases.
Sometimes, do things that don't scale.
November 14, 2025 at 11:14 AM
Handwritten notes can increase the sales rate.
The psychology is simple - human presence triggers emotion. Emotion drives purchases.
Sometimes, do things that don't scale.
The psychology is simple - human presence triggers emotion. Emotion drives purchases.
Sometimes, do things that don't scale.
Sometimes, this is my vision.
🪶But I will keep writing.
🪶But I will keep writing.
November 13, 2025 at 8:39 PM
Sometimes, this is my vision.
🪶But I will keep writing.
🪶But I will keep writing.
Every day, there is just too much of the new AI slop that's put up for sale.
The micro-SaaS acquisition sites should do something about this problem :(
The micro-SaaS acquisition sites should do something about this problem :(
November 10, 2025 at 8:25 AM
Every day, there is just too much of the new AI slop that's put up for sale.
The micro-SaaS acquisition sites should do something about this problem :(
The micro-SaaS acquisition sites should do something about this problem :(
Most founders think they're building a business, but they're actually just becoming better tenants.
They optimize for:
- Better Google rankings
- Higher social media reach
- More marketplace sales
But they don't own any of it.
They optimize for:
- Better Google rankings
- Higher social media reach
- More marketplace sales
But they don't own any of it.
November 7, 2025 at 8:52 PM
Most founders think they're building a business, but they're actually just becoming better tenants.
They optimize for:
- Better Google rankings
- Higher social media reach
- More marketplace sales
But they don't own any of it.
They optimize for:
- Better Google rankings
- Higher social media reach
- More marketplace sales
But they don't own any of it.
Most people think AI agents = better chatbots. They're wrong.
The difference is autonomy. ChatGPT stops when you stop prompting.
A real AI agent reads the situation, makes a plan, and executes tasks independently.
The difference is autonomy. ChatGPT stops when you stop prompting.
A real AI agent reads the situation, makes a plan, and executes tasks independently.
November 7, 2025 at 1:55 PM
Most people think AI agents = better chatbots. They're wrong.
The difference is autonomy. ChatGPT stops when you stop prompting.
A real AI agent reads the situation, makes a plan, and executes tasks independently.
The difference is autonomy. ChatGPT stops when you stop prompting.
A real AI agent reads the situation, makes a plan, and executes tasks independently.
* An average day on Reddit with highly valuable advice *
November 6, 2025 at 8:11 AM
* An average day on Reddit with highly valuable advice *
With all this AI shift, trust is becoming the scarcest commodity in digital business.
Companies that prioritize authentic, transparent communication will have a massive competitive advantage.
Companies that prioritize authentic, transparent communication will have a massive competitive advantage.
November 5, 2025 at 1:24 PM
With all this AI shift, trust is becoming the scarcest commodity in digital business.
Companies that prioritize authentic, transparent communication will have a massive competitive advantage.
Companies that prioritize authentic, transparent communication will have a massive competitive advantage.
A quick tip for TikTok creators:
Be a trendjacker.
The algorithm rewards participation in popular formats.
Stop trying to reinvent viral content. Start remixing it.
Be a trendjacker.
The algorithm rewards participation in popular formats.
Stop trying to reinvent viral content. Start remixing it.
November 4, 2025 at 3:52 PM
A quick tip for TikTok creators:
Be a trendjacker.
The algorithm rewards participation in popular formats.
Stop trying to reinvent viral content. Start remixing it.
Be a trendjacker.
The algorithm rewards participation in popular formats.
Stop trying to reinvent viral content. Start remixing it.
TIL: "customer proximity rule".
The closer a tool is to your customer experience, the more you should invest.
Invest where your customers can feel the difference.
The closer a tool is to your customer experience, the more you should invest.
Invest where your customers can feel the difference.
November 4, 2025 at 10:55 AM
TIL: "customer proximity rule".
The closer a tool is to your customer experience, the more you should invest.
Invest where your customers can feel the difference.
The closer a tool is to your customer experience, the more you should invest.
Invest where your customers can feel the difference.