John Doe
@upvotelabs.bsky.social
Modern attention is broken. We fix it (kind of).
A landing page should do 3 things:
name the pain → promise the outcome → prove you can deliver.
Everything else is decoration.
name the pain → promise the outcome → prove you can deliver.
Everything else is decoration.
Strategy
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strategy.it
December 24, 2025 at 1:40 PM
A landing page should do 3 things:
name the pain → promise the outcome → prove you can deliver.
Everything else is decoration.
name the pain → promise the outcome → prove you can deliver.
Everything else is decoration.
the best marketers i know obsess over friction.
Where it lives, why it exists, and what it’s trying to protect.
Where it lives, why it exists, and what it’s trying to protect.
Strategy
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strategy.it
December 23, 2025 at 10:50 PM
the best marketers i know obsess over friction.
Where it lives, why it exists, and what it’s trying to protect.
Where it lives, why it exists, and what it’s trying to protect.
marketing teams love campaigns because campaigns end.
Reddit visibility doesn’t.
Reddit visibility doesn’t.
Strategy
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strategy.it
December 23, 2025 at 6:06 PM
marketing teams love campaigns because campaigns end.
Reddit visibility doesn’t.
Reddit visibility doesn’t.
if you need constant novelty to stay relevant, you’re not building a brand
You’re feeding an algorithm. And algorithms change as fast as you click your fingers.
You’re feeding an algorithm. And algorithms change as fast as you click your fingers.
Strategy
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strategy.it
December 23, 2025 at 1:40 PM
if you need constant novelty to stay relevant, you’re not building a brand
You’re feeding an algorithm. And algorithms change as fast as you click your fingers.
You’re feeding an algorithm. And algorithms change as fast as you click your fingers.
a good offer feels like relief.
a bad offer feels like negotiation.
a bad offer feels like negotiation.
Strategy
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strategy.it
December 22, 2025 at 10:50 PM
a good offer feels like relief.
a bad offer feels like negotiation.
a bad offer feels like negotiation.
The most underrated growth lever is clarity.
Clarity prints money. Clients are not ever fully sure what they want. If they did, you wouldn't need to hop on a video call with them in the first place.
Clarity prints money. Clients are not ever fully sure what they want. If they did, you wouldn't need to hop on a video call with them in the first place.
Strategy
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strategy.it
December 22, 2025 at 6:06 PM
The most underrated growth lever is clarity.
Clarity prints money. Clients are not ever fully sure what they want. If they did, you wouldn't need to hop on a video call with them in the first place.
Clarity prints money. Clients are not ever fully sure what they want. If they did, you wouldn't need to hop on a video call with them in the first place.
the only real moat is:
distribution + trust + time 💯
distribution + trust + time 💯
Strategy
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strategy.it
December 22, 2025 at 1:40 PM
the only real moat is:
distribution + trust + time 💯
distribution + trust + time 💯
ppl optimize for conversion rate and accidentally optimize away everything that makes them memorable, valuable and legitimate.
Strategy
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strategy.it
December 21, 2025 at 10:50 PM
ppl optimize for conversion rate and accidentally optimize away everything that makes them memorable, valuable and legitimate.
a “viral moment” with no retention is just a public hallucination and a huge lost opportunity
Strategy
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strategy.it
December 21, 2025 at 6:06 PM
a “viral moment” with no retention is just a public hallucination and a huge lost opportunity
With software lead times being as short as they have ever been, the hardest part isn’t getting attention...
it’s deserving it twice. Mobility of basically everything has only increased.
it’s deserving it twice. Mobility of basically everything has only increased.
Strategy
No description found
strategy.it
December 21, 2025 at 1:40 PM
With software lead times being as short as they have ever been, the hardest part isn’t getting attention...
it’s deserving it twice. Mobility of basically everything has only increased.
it’s deserving it twice. Mobility of basically everything has only increased.
most funnels are just obstacle courses for people who were already interested and walls for those are on the fence
Strategy
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strategy.it
December 20, 2025 at 10:50 PM
most funnels are just obstacle courses for people who were already interested and walls for those are on the fence
marketing is a tax you pay for being boring and having competition.
Strategy
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strategy.it
December 20, 2025 at 6:06 PM
marketing is a tax you pay for being boring and having competition.
if your positioning sounds like it could describe 30 competitors,
you don’t have positioning bro!
you don’t have positioning bro!
Strategy
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strategy.it
December 20, 2025 at 1:40 PM
if your positioning sounds like it could describe 30 competitors,
you don’t have positioning bro!
you don’t have positioning bro!
the best copy is basically empathy with a (sharp) knife
Strategy
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strategy.it
December 19, 2025 at 10:50 PM
the best copy is basically empathy with a (sharp) knife
performance marketing is like dating apps:
you can juice the numbers, but you can’t force real chemistry.
you can juice the numbers, but you can’t force real chemistry.
Strategy
No description found
strategy.it
December 19, 2025 at 6:06 PM
performance marketing is like dating apps:
you can juice the numbers, but you can’t force real chemistry.
you can juice the numbers, but you can’t force real chemistry.
it’s funny how often “we need a rebrand” means
“we don’t want to fix the product.”
“we don’t want to fix the product.”
Strategy
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strategy.it
December 19, 2025 at 1:40 PM
it’s funny how often “we need a rebrand” means
“we don’t want to fix the product.”
“we don’t want to fix the product.”
your “content” is competing with:
sleep, sex, memes, money stress, and someone’s ex.
act accordingly.
sleep, sex, memes, money stress, and someone’s ex.
act accordingly.
Strategy
No description found
strategy.it
December 18, 2025 at 10:50 PM
your “content” is competing with:
sleep, sex, memes, money stress, and someone’s ex.
act accordingly.
sleep, sex, memes, money stress, and someone’s ex.
act accordingly.
brand is just the set of assumptions people make about you when you’re not there to explain yourself.
Strategy
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strategy.it
December 18, 2025 at 6:06 PM
brand is just the set of assumptions people make about you when you’re not there to explain yourself.
ppl say they want growth
but what they actually want is growth without tradeoffs, discomfort, or scrutiny.
but what they actually want is growth without tradeoffs, discomfort, or scrutiny.
Strategy
No description found
strategy.it
December 18, 2025 at 1:40 PM
ppl say they want growth
but what they actually want is growth without tradeoffs, discomfort, or scrutiny.
but what they actually want is growth without tradeoffs, discomfort, or scrutiny.
the most expensive mistake in marketing is confusing noise for signal.
Strategy
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strategy.it
December 17, 2025 at 10:50 PM
the most expensive mistake in marketing is confusing noise for signal.
If your strategy can’t be explained in 2 sentences, it is NOT a strategy.
It is anxiety with a deck
It is anxiety with a deck
December 17, 2025 at 7:51 PM
If your strategy can’t be explained in 2 sentences, it is NOT a strategy.
It is anxiety with a deck
It is anxiety with a deck
most marketing isn’t persuasion.
it’s attention engineering dressed up as “story”
it’s attention engineering dressed up as “story”
December 17, 2025 at 4:03 PM
most marketing isn’t persuasion.
it’s attention engineering dressed up as “story”
it’s attention engineering dressed up as “story”
every day i don’t burn through my ai usage it feels like i’m leaving money on the table.
like paying for a private chef then ordering takeout.
like paying for a private chef then ordering takeout.
December 17, 2025 at 2:18 PM
every day i don’t burn through my ai usage it feels like i’m leaving money on the table.
like paying for a private chef then ordering takeout.
like paying for a private chef then ordering takeout.