www.cambridge.org/mx/universit...

The final chapter focuses on ethics when applying this knowledge to business and digital tool development—a highly controversial and challenging topic to address from a realistic perspective.

I hope you find it insightful, and I welcome any feedback or criticism that can help refine this fascinating field of digital behavior design.

Therefore, I am pleased to share my upcoming publication: "Digital Behavior: Evidence-Based Digital Design," published by Cambridge University Press. This achievement is both a personal milestone and recognition of my work.

It is also intended for technology professionals, such as designers, engineers, and entrepreneurs. Understanding the principles behind human interaction can enrich their work significantly.

Including psychology in these processes would not only lead to the creation of cognitively ergonomic products but also foster sensitivity to features that might encourage compulsive behaviors—an ethically significant contribution.

This book is aimed at future psychologists to show them an emerging niche that appears increasingly relevant. Our brain changes with technology use, which ultimately impacts behavior.

Moreover, as some have pointed out, explaining these behavioral and cognitive principles with technological examples may facilitate learning for today's students.

For psychologists who read the book, they will notice that my approach involves consolidating knowledge from these sciences and applying it to technology. What is truly innovative is the book's perspective, unique in its field, as well as its methodology.

This realization led me, three years ago, to start writing a book about my insights into the business world and propose a methodology for designing digital products based on behavioral and cognitive psychology principles.

What I want to emphasize is that throughout these years, I have realized that the technology sector demonstrates a significant lack of understanding of psychology, even though it should be the primary framework guiding the design of these tools.

2/To achieve this, I have worked extensively with both industry and academia over many years. For instance, in academia, I taught a Business Innovation Workshop at one of the top business schools in Latin America. As for my work in the industry—well, that's a story for another day...

2/ And if we see 80,000 comments in favor of a tweet, it does not mean that the whole world agrees.