And that's important, because she was a working scientist with agency of her own and she collaborated willingly with so much more of that work than is usually mentioned.

Both by Watson AND his critics.

Franklin was a great scientist. Don't sell her short.

I mean, sure 😅 Hence the post. Worth considering though, that marketing placebo effects are a real thing (cf Hilke Plassmann) so this is an interesting development.

I'm also curious in part because Nike's staked some brand rep on being genuinely performance-enhancing

Your work is super cool, tenure is reviewed holistically, and the best teachers are the ones who *know* when something doesn't go well, and feel the desire to fix it.

You got this.

Ah, important clarification, the figures in the article appear to be *revenue*. I'd be very very interested to find out what that leaderboard looks like for *profit*