UB Business School
@ubbusiness.bsky.social
An international centre for research & postgraduate education in Business at @ub.edu. Follow us for latest news & events from @economiaempresaub.bsky.social.
🗓️ Date: December 9, 2025
⏰ Time: 15:00 CET
🎤 With: Yuliya Kasperskaya, Programme Director
⚠️ Registration required – do it here: ub-edu.zoom.us/meeting/regi...
#Business #Research
⏰ Time: 15:00 CET
🎤 With: Yuliya Kasperskaya, Programme Director
⚠️ Registration required – do it here: ub-edu.zoom.us/meeting/regi...
#Business #Research
Welcome! You are invited to join a meeting: Meet the MSc in Business Research Director. After registering, you will receive a confirmation email about joining the meeting.
The Director of the MSc in Business Research at the University of Barcelona, Dra. Yuliya Kasperskaya, will be conducting a live Q&A session for interested students on December 9, 2025, at 15:00 CET (B...
ub-edu.zoom.us
November 13, 2025 at 10:37 AM
🗓️ Date: December 9, 2025
⏰ Time: 15:00 CET
🎤 With: Yuliya Kasperskaya, Programme Director
⚠️ Registration required – do it here: ub-edu.zoom.us/meeting/regi...
#Business #Research
⏰ Time: 15:00 CET
🎤 With: Yuliya Kasperskaya, Programme Director
⚠️ Registration required – do it here: ub-edu.zoom.us/meeting/regi...
#Business #Research
🎓 We’re thrilled to welcome a new cohort of brilliant and inspiring minds to our community. Welcome to UB! 💙
#BenvingudaUB #SocUB #UniBarcelona #UniLife #studentlife
#BenvingudaUB #SocUB #UniBarcelona #UniLife #studentlife
October 21, 2025 at 2:03 PM
🎓 We’re thrilled to welcome a new cohort of brilliant and inspiring minds to our community. Welcome to UB! 💙
#BenvingudaUB #SocUB #UniBarcelona #UniLife #studentlife
#BenvingudaUB #SocUB #UniBarcelona #UniLife #studentlife
✨ As part of our onboarding activities, we also enjoyed a guided tour of the iconic Historical Building.
📈 This year, @ub.edu celebrates its 575th anniversary, reaffirming its position as a leading university in the most prestigious international rankings.
📈 This year, @ub.edu celebrates its 575th anniversary, reaffirming its position as a leading university in the most prestigious international rankings.
October 21, 2025 at 2:03 PM
✨ As part of our onboarding activities, we also enjoyed a guided tour of the iconic Historical Building.
📈 This year, @ub.edu celebrates its 575th anniversary, reaffirming its position as a leading university in the most prestigious international rankings.
📈 This year, @ub.edu celebrates its 575th anniversary, reaffirming its position as a leading university in the most prestigious international rankings.
👉 Read more about the research:
Pre-travel experiential tourism communication: A study of Catalonia and Veneto - UB Business School
A new study titled “Pre-travel experiential tourism communication: A study of Catalonia and Veneto”, authored by our researchers Michele Girotto and...
www.ub.edu
October 20, 2025 at 2:08 PM
👉 Read more about the research:
✨ The authors propose a framework to help destinations balance product diversity and experiential appeal, showing how sensory, cognitive, and emotional dimensions shape travel inspiration.
October 20, 2025 at 2:08 PM
✨ The authors propose a framework to help destinations balance product diversity and experiential appeal, showing how sensory, cognitive, and emotional dimensions shape travel inspiration.
📱 Analysing posts on X (formerly Twitter) from @turismecat and @TurismoVeneto (2019–2022), the study finds that while post-COVID communication places more emphasis on experiences, traditional product categories still dominate.
October 20, 2025 at 2:07 PM
📱 Analysing posts on X (formerly Twitter) from @turismecat and @TurismoVeneto (2019–2022), the study finds that while post-COVID communication places more emphasis on experiences, traditional product categories still dominate.
A new study in the Journal of Vacation Marketing written by our researchers Michele Girotto and Jordi Campo with Carolina Nicolas (Universidad de Santiago de Chile), explores how DMOs highlight experiences in the pre-travel phase.
October 20, 2025 at 2:07 PM
A new study in the Journal of Vacation Marketing written by our researchers Michele Girotto and Jordi Campo with Carolina Nicolas (Universidad de Santiago de Chile), explores how DMOs highlight experiences in the pre-travel phase.
🔹 Una nueva etapa comienza.
🔹 Un camino de aprendizaje, crecimiento y networking internacional.
#ExecutiveMBA #SocUB #Liderazgo #Networking #Barcelona
🔹 Un camino de aprendizaje, crecimiento y networking internacional.
#ExecutiveMBA #SocUB #Liderazgo #Networking #Barcelona
September 30, 2025 at 10:03 AM
🔹 Una nueva etapa comienza.
🔹 Un camino de aprendizaje, crecimiento y networking internacional.
#ExecutiveMBA #SocUB #Liderazgo #Networking #Barcelona
🔹 Un camino de aprendizaje, crecimiento y networking internacional.
#ExecutiveMBA #SocUB #Liderazgo #Networking #Barcelona
🍷 El sábado, nuestros estudiantes participaron en su primera sesión de Indoor Training, una jornada para potenciar el trabajo en equipo y el liderazgo, que concluyó con un cóctel en el restaurante de @economiaempresaub.bsky.social.
September 30, 2025 at 10:03 AM
🍷 El sábado, nuestros estudiantes participaron en su primera sesión de Indoor Training, una jornada para potenciar el trabajo en equipo y el liderazgo, que concluyó con un cóctel en el restaurante de @economiaempresaub.bsky.social.
🌍 Tuvieron lugar las presentaciones entre compañeros de diferentes nacionalidades y un brindis para celebrar el comienzo de esta gran experiencia en Barcelona.
September 30, 2025 at 10:03 AM
🌍 Tuvieron lugar las presentaciones entre compañeros de diferentes nacionalidades y un brindis para celebrar el comienzo de esta gran experiencia en Barcelona.
📈 This year, @ub.edu celebrates its 575th anniversary, reaffirming its position as the leading university in the most important international rankings.
🎓 We are delighted to welcome a new cohort of brilliant and inspiring minds to our community. Welcome to UB! 💙
🎓 We are delighted to welcome a new cohort of brilliant and inspiring minds to our community. Welcome to UB! 💙
September 26, 2025 at 2:04 PM
📈 This year, @ub.edu celebrates its 575th anniversary, reaffirming its position as the leading university in the most important international rankings.
🎓 We are delighted to welcome a new cohort of brilliant and inspiring minds to our community. Welcome to UB! 💙
🎓 We are delighted to welcome a new cohort of brilliant and inspiring minds to our community. Welcome to UB! 💙