Mariachiara Marsella
@uale75.bsky.social
SEO Strategist & Digital Temporary Manager.
www.mariachiaramarsella.it
#SearchFoundry
www.mariachiaramarsella.it
#SearchFoundry
Finalmente le query branded in Search Console, e la cosa "dice" molto. Basta una parola: brand!
developers.google.com/search/blog/...
developers.google.com/search/blog/...
Introducing the branded queries filter in Search Console | Google Search Central Blog | Google for Developers
developers.google.com
November 20, 2025 at 4:42 PM
Finalmente le query branded in Search Console, e la cosa "dice" molto. Basta una parola: brand!
developers.google.com/search/blog/...
developers.google.com/search/blog/...
#SEO isn’t a sprint, it’s a buffering icon.
Data updates slowly, quietly, and just when you’ve stopped checking every day.
See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...
Data updates slowly, quietly, and just when you’ve stopped checking every day.
See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...
October 28, 2025 at 3:23 PM
#SEO isn’t a sprint, it’s a buffering icon.
Data updates slowly, quietly, and just when you’ve stopped checking every day.
See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...
Data updates slowly, quietly, and just when you’ve stopped checking every day.
See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...
@johnmu.com
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard.
Do you have any news that could help us understand what’s going on?
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard.
Do you have any news that could help us understand what’s going on?
October 20, 2025 at 7:15 PM
@johnmu.com
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard.
Do you have any news that could help us understand what’s going on?
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard.
Do you have any news that could help us understand what’s going on?
#SEO Paywall e contenuti privati, nuovo Search Off the Record by Google con spunti interessanti per chi fa SEO!
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
Search Off the Record: SOTR099_transcript.pdf | Mariachiara Marsella
#SEO paywall e contenuti privati: nuovo episodio Search Off the Record
Pubblicato qualche giorno fa, ecco la trascrizione https://lnkd.in/d4zNqvyq della consueta chiacchierata "made in Google" tra M...
www.linkedin.com
September 8, 2025 at 12:52 PM
#SEO Paywall e contenuti privati, nuovo Search Off the Record by Google con spunti interessanti per chi fa SEO!
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
Reposted by Mariachiara Marsella
The higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming.
August 14, 2025 at 11:31 AM
The higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming.
SEO lessons from… “friarielli” (Italy)
Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent.
(In Italian, but you can easily auto-translate!)
www.linkedin.com/posts/marsel...
Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent.
(In Italian, but you can easily auto-translate!)
www.linkedin.com/posts/marsel...
Friarielli e #SEO: almeno 4 lezioni (amare) di un trend esplosivo. | Mariachiara Marsella
Friarielli e #SEO: almeno 4 lezioni (amare) di un trend esplosivo.
L'immagine che vedete è l’export di Google Trends della ricerca "𝗳𝗿𝗶𝗮𝗿𝗶𝗲𝗹𝗹𝗶" (Italia). Un alimento con un andamento di ricerca stagi...
www.linkedin.com
August 11, 2025 at 1:38 PM
SEO lessons from… “friarielli” (Italy)
Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent.
(In Italian, but you can easily auto-translate!)
www.linkedin.com/posts/marsel...
Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent.
(In Italian, but you can easily auto-translate!)
www.linkedin.com/posts/marsel...
SEO wants ranking. Sales wants revenue. The user? Just gets a bunch of ads and no real content.
To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲
www.linkedin.com/feed/update/...
To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲
www.linkedin.com/feed/update/...
#SEO wants ranking, sales wants revenue: the user gets a bunch of ads and no content | Mariachiara Marsella
#SEO wants ranking, sales wants revenue: the user gets a bunch of ads and no content
Here’s why 𝗦𝗘𝗢 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗼𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘁𝗲𝗮𝗺 should work together when creating 𝗽𝗮𝗴𝗲 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀: to avoid pena...
www.linkedin.com
August 8, 2025 at 1:57 PM
SEO wants ranking. Sales wants revenue. The user? Just gets a bunch of ads and no real content.
To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲
www.linkedin.com/feed/update/...
To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲
www.linkedin.com/feed/update/...
How can emerging brands become trusted sources in markets ruled by big players? This piece shares strategies for gaining visibility and credibility.
www.sistrix.it/blog/micro-b...
The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁
www.sistrix.it/blog/micro-b...
The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁
Micro-brand emergenti: come diventare una fonte in ecosistemi dominati dai big - SISTRIX
Paradossalmente, reputo che oggi, nonostante gli allarmismi generati dalla vistosa presenza dell’AI in tutti i settori, i piccoli brand abbiano più opportunità online rispetto a qualche anno fa. È ciò...
www.sistrix.it
July 25, 2025 at 7:09 AM
How can emerging brands become trusted sources in markets ruled by big players? This piece shares strategies for gaining visibility and credibility.
www.sistrix.it/blog/micro-b...
The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁
www.sistrix.it/blog/micro-b...
The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁
July 17, 2025 at 9:15 AM
@johnmu.com Hi 😊
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!
July 3, 2025 at 1:58 PM
@johnmu.com Hi 😊
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!
Se può essere"citabile" vale la pena pubblicarlo, altrimenti anche no.
www.linkedin.com/posts/marsel... #SEO & Dintorni
www.linkedin.com/posts/marsel... #SEO & Dintorni
Contenuti che valgono una citazione: la "nuova" misura dell'autorevolezza online | Mariachiara Marsella
Contenuti che valgono una citazione: la "nuova" misura dell'autorevolezza online
Negli ultimi anni si è imposto alla #SEO un salto evolutivo che va oltre la link building come la conosc...
www.linkedin.com
June 27, 2025 at 12:01 PM
Se può essere"citabile" vale la pena pubblicarlo, altrimenti anche no.
www.linkedin.com/posts/marsel... #SEO & Dintorni
www.linkedin.com/posts/marsel... #SEO & Dintorni
Reposted by Mariachiara Marsella
Google Top Stories "Preferred Sources" labs feature can be a great way to drive more traffic to your news publication www.seroundtable.com/google-top-s...
#google #googlenews #publishers #seo #googleseo #news
#google #googlenews #publishers #seo #googleseo #news
June 27, 2025 at 11:31 AM
Google Top Stories "Preferred Sources" labs feature can be a great way to drive more traffic to your news publication www.seroundtable.com/google-top-s...
#google #googlenews #publishers #seo #googleseo #news
#google #googlenews #publishers #seo #googleseo #news
Anyone else seeing this in Google Search Console?
I was trying to set a custom date range and got... January 1st, 1970 😅
I was trying to set a custom date range and got... January 1st, 1970 😅
June 16, 2025 at 10:27 AM
Anyone else seeing this in Google Search Console?
I was trying to set a custom date range and got... January 1st, 1970 😅
I was trying to set a custom date range and got... January 1st, 1970 😅
Paginazione in disallow? Anche no.
Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio
www.linkedin.com/posts/marsel...
It’s in Italian, but hey… that’s what translation tools are for!😁
Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio
www.linkedin.com/posts/marsel...
It’s in Italian, but hey… that’s what translation tools are for!😁
Disallow per la paginazione? | Mariachiara Marsella
Disallow per la paginazione? Ecco la #SEO del giurassico.
Ogni tanto capita di imbattersi in scelte "interessanti". Tipo trovare, ancora oggi, nel 2024, il disallow nel robots.txt applicato...
www.linkedin.com
June 13, 2025 at 6:31 AM
Paginazione in disallow? Anche no.
Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio
www.linkedin.com/posts/marsel...
It’s in Italian, but hey… that’s what translation tools are for!😁
Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio
www.linkedin.com/posts/marsel...
It’s in Italian, but hey… that’s what translation tools are for!😁
Reposted by Mariachiara Marsella
Google Search has an indexing/serving issue - not serving new content for the past hour; this is in addition to the confirmed Google Discover, Lens and Voice search issues www.seroundtable.com/google-searc... hat tip @Edward_Hyatt @Will_Flannigan cc @searchliaison.bsky.social
June 13, 2025 at 1:30 AM
Google Search has an indexing/serving issue - not serving new content for the past hour; this is in addition to the confirmed Google Discover, Lens and Voice search issues www.seroundtable.com/google-searc... hat tip @Edward_Hyatt @Will_Flannigan cc @searchliaison.bsky.social
Once upon a time, there was Google Consumer Surveys — it was so useful... then it all ended.
A short, sad story.
Will a similar tool ever come back - @johnmu.com do you know anything about it?😔
www.thinkwithgoogle.com/marketing-st...
A short, sad story.
Will a similar tool ever come back - @johnmu.com do you know anything about it?😔
www.thinkwithgoogle.com/marketing-st...
Think with Google - Marketing Research, Insights, and Trends
Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google's data reports, guides, and articles.
www.thinkwithgoogle.com
June 3, 2025 at 2:53 PM
Once upon a time, there was Google Consumer Surveys — it was so useful... then it all ended.
A short, sad story.
Will a similar tool ever come back - @johnmu.com do you know anything about it?😔
www.thinkwithgoogle.com/marketing-st...
A short, sad story.
Will a similar tool ever come back - @johnmu.com do you know anything about it?😔
www.thinkwithgoogle.com/marketing-st...
Reposted by Mariachiara Marsella
Hi @johnmu.com a bit of a tricky question about queries that do get reported into GSC.
Synthetic queries made by Gemini's grounding process are reported as impressions? I'm especially interested in the queries done during the "fan out" phase of AIO/Ai Mode.
I'd be happy even if you don't know 😇
Synthetic queries made by Gemini's grounding process are reported as impressions? I'm especially interested in the queries done during the "fan out" phase of AIO/Ai Mode.
I'd be happy even if you don't know 😇
May 23, 2025 at 8:39 AM
Hi @johnmu.com a bit of a tricky question about queries that do get reported into GSC.
Synthetic queries made by Gemini's grounding process are reported as impressions? I'm especially interested in the queries done during the "fan out" phase of AIO/Ai Mode.
I'd be happy even if you don't know 😇
Synthetic queries made by Gemini's grounding process are reported as impressions? I'm especially interested in the queries done during the "fan out" phase of AIO/Ai Mode.
I'd be happy even if you don't know 😇
Che c'entra il cavallo di Troia con la SEO e l'AI?
Ho cercato di spiegarlo in appena 120 parole 😄su LinkedIn www.linkedin.com/feed/update/... ma riassumo ancora: "Non è l’intelligenza artificiale che distrugge il valore. 𝗘̀ 𝗹’𝗮𝘂𝘁𝗼𝗺𝗮𝘇𝗶𝗼𝗻𝗲 𝘀𝗲𝗻𝘇𝗮 𝘃𝗶𝘀𝗶𝗼𝗻𝗲 che uccide la qualità."
Ho cercato di spiegarlo in appena 120 parole 😄su LinkedIn www.linkedin.com/feed/update/... ma riassumo ancora: "Non è l’intelligenza artificiale che distrugge il valore. 𝗘̀ 𝗹’𝗮𝘂𝘁𝗼𝗺𝗮𝘇𝗶𝗼𝗻𝗲 𝘀𝗲𝗻𝘇𝗮 𝘃𝗶𝘀𝗶𝗼𝗻𝗲 che uccide la qualità."
May 21, 2025 at 7:23 AM
Che c'entra il cavallo di Troia con la SEO e l'AI?
Ho cercato di spiegarlo in appena 120 parole 😄su LinkedIn www.linkedin.com/feed/update/... ma riassumo ancora: "Non è l’intelligenza artificiale che distrugge il valore. 𝗘̀ 𝗹’𝗮𝘂𝘁𝗼𝗺𝗮𝘇𝗶𝗼𝗻𝗲 𝘀𝗲𝗻𝘇𝗮 𝘃𝗶𝘀𝗶𝗼𝗻𝗲 che uccide la qualità."
Ho cercato di spiegarlo in appena 120 parole 😄su LinkedIn www.linkedin.com/feed/update/... ma riassumo ancora: "Non è l’intelligenza artificiale che distrugge il valore. 𝗘̀ 𝗹’𝗮𝘂𝘁𝗼𝗺𝗮𝘇𝗶𝗼𝗻𝗲 𝘀𝗲𝗻𝘇𝗮 𝘃𝗶𝘀𝗶𝗼𝗻𝗲 che uccide la qualità."
Survey #SEOFOMO 2025, il mio riassunto e le mie considerazioni qui www.linkedin.com/posts/marsel...
Leggete TUTTA la survey e le risposte fornite perché sono informazioni preziose per chi fa SEO 😀
Leggete TUTTA la survey e le risposte fornite perché sono informazioni preziose per chi fa SEO 😀
The SEOFOMO Ecommerce SEO in 2025 Survey Results | Mariachiara Marsella
#SEO per #ecommerce: insight strategici dalla survey #SEOFOMO 2025
I risultati del SEOFOMO Ecommerce SEO Survey di Aleyda Solís, che 𝗰𝗼𝗻𝘀𝗶𝗴𝗹𝗶𝗼 𝘃𝗶𝘃𝗮𝗺𝗲𝗻𝘁𝗲 𝗱𝗶 𝗹𝗲𝗴𝗴𝗲𝗿𝗲 𝗽𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗼 (https://lnkd.in/dtW6zeK...
www.linkedin.com
April 16, 2025 at 10:24 AM
Survey #SEOFOMO 2025, il mio riassunto e le mie considerazioni qui www.linkedin.com/posts/marsel...
Leggete TUTTA la survey e le risposte fornite perché sono informazioni preziose per chi fa SEO 😀
Leggete TUTTA la survey e le risposte fornite perché sono informazioni preziose per chi fa SEO 😀
La riuscita di un progetto #SEO: se l'HR ha selezionato ottime risorse allora la SEO può beneficiarne. In caso contrario no. Punto.
Articolo a 5 mani, oltre me anche @martinomosna.com @garethjax.bsky.social @lucabove.bsky.social Stefano Gorgoni
www.linkedin.com/posts/marsel...
Articolo a 5 mani, oltre me anche @martinomosna.com @garethjax.bsky.social @lucabove.bsky.social Stefano Gorgoni
www.linkedin.com/posts/marsel...
#seo | Mariachiara Marsella
#SEO e risorse umane: due mondi lontani o alleati insospettabili?
Lo so sembra strano, ma non è così e ne abbiamo parlato in Search Foundry.
Quando si parla di SEO, la mente va subito ad algoritmi e ...
www.linkedin.com
April 4, 2025 at 7:20 AM
La riuscita di un progetto #SEO: se l'HR ha selezionato ottime risorse allora la SEO può beneficiarne. In caso contrario no. Punto.
Articolo a 5 mani, oltre me anche @martinomosna.com @garethjax.bsky.social @lucabove.bsky.social Stefano Gorgoni
www.linkedin.com/posts/marsel...
Articolo a 5 mani, oltre me anche @martinomosna.com @garethjax.bsky.social @lucabove.bsky.social Stefano Gorgoni
www.linkedin.com/posts/marsel...
Even if no one is searching for your unique product yet, #SEO still matters. Focus on the problem it solves, not just keywords.
I wrote an article about it (in Italian), but here's the gist 😁 www.linkedin.com/posts/marsel...
I wrote an article about it (in Italian), but here's the gist 😁 www.linkedin.com/posts/marsel...
#seo | Mariachiara Marsella
#SEO per prodotti e servizi che nessuno (ancora) cerca.
Nonostante l’originalità e unicità di un prodotto o servizio a cui avremo dato anche un naming…
www.linkedin.com
April 1, 2025 at 1:29 PM
Even if no one is searching for your unique product yet, #SEO still matters. Focus on the problem it solves, not just keywords.
I wrote an article about it (in Italian), but here's the gist 😁 www.linkedin.com/posts/marsel...
I wrote an article about it (in Italian), but here's the gist 😁 www.linkedin.com/posts/marsel...
Reposted by Mariachiara Marsella
I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...
The Role of SEO in making branding understood by search engines and AI.
Click and read how to translate a Brand in signals that can be understood and scored by Google and LLM-based Search Systems.
www.iloveseo.net
December 10, 2024 at 11:14 PM
I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...
Benchmarking #SEO: perché confrontare domini e sezioni interne è strategico
Lo racconto su Sistrix www.sistrix.it/blog/benchma...
Lo racconto su Sistrix www.sistrix.it/blog/benchma...
Benchmarking SEO: perché confrontare domini e sezioni interne è strategico - SISTRIX
Mariachiara Marsella ci spiega perché può essere consigliabile focalizzarsi su singole sezioni di un sito in un'analisi SEO. Leggi l'articolo
www.sistrix.it
March 13, 2025 at 10:18 AM
Benchmarking #SEO: perché confrontare domini e sezioni interne è strategico
Lo racconto su Sistrix www.sistrix.it/blog/benchma...
Lo racconto su Sistrix www.sistrix.it/blog/benchma...
Google testa AI Mode in SERP
blog.google/products/sea...
blog.google/products/sea...
Expanding AI Overviews and introducing AI Mode
AI Mode is a new generative AI experiment in Google Search.
blog.google
March 6, 2025 at 6:47 AM
Google testa AI Mode in SERP
blog.google/products/sea...
blog.google/products/sea...
#ukraine #americans Those who voted for Trump are also responsible for the worst blackmail in history, which closely resembles Hitler. And the "comedian" #zelensky beats #trump 10 to 0 in terms of seriousness.
March 2, 2025 at 4:13 PM
#ukraine #americans Those who voted for Trump are also responsible for the worst blackmail in history, which closely resembles Hitler. And the "comedian" #zelensky beats #trump 10 to 0 in terms of seriousness.