Small businesses aren't just important - they're the backbone of the global economy, making up 95% of businesses and driving half of global GDP.

In LinkedIn's new Meet the #SMB report, I share that small businesses move quickly when ready to expand, turning to brands they trust.

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Research shows you have just 4 seconds to make your brand memorable in advertising.

Those first moments are critical - attention peaks during this window, making early brand placement essential for maximum impact.

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#Marketing #B2BMarketing

Behind the scenes at "LinkedIn Studios" 🎙️

Here's a glimpse into our recording session for our 2025 B2B Trends for the Contrarian Marketer.

We're focused on the timeless principles you can build a business on.

Find our other Contrarian B2B Trends here: lnkd.in/etYEzHqv

#B2BMarketing #Marketing

Your brand's hard work could be inadvertently benefiting someone else.

Buyers misattribute marketing assets & industry giants end up getting credit for others' work.

This is an opportunity to make your brand's voice clearer in B2B.

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#B2BMarketing #Branding

B2B marketers: Are we settling for forgettable ads? Research shows most B2B creative fails to capture real attention—the essential first step to awareness and sales.

Explore how to make your brand memorable and drive growth through attention-first advertising. 🎯

lnkd.in/e4aczpiz

#B2BMarketing