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twofourseven.bsky.social
twofourseven.bsky.social
@twofourseven.bsky.social
Strategy, International Strategic Communications and Investment and Innovation Adviser. I work with governments, corporates and investors in the UK and overseas.

Half English / Spanish. Like travel, food, different cultures and football - Arsenal.
So, here’s to the start of what looks like will be an ‘interesting’ 2025.

Wether in politics, business or investment, now more than ever we need to be strategic and keep focused on the outcome.

Wishing everyone a very Happy New Year and 2025.

More thoughts from me once I land from Gibraltar 🇬🇮
December 31, 2024 at 1:20 PM
The usage of social media, dark or public, is the place to reach audiences, more so that through legacy channels.

As an example, people are watching more YouTube videos on TV than Netflix. But that still requires strategic views on how to create long-form content that secures engagement and trust.
November 29, 2024 at 8:41 AM
While brands and content creators are adopting #GenAI, there is a trust gap between users and the content they see and trust.

AI is a tool and not yet a game-changer.

Trust is the one currency that organisations need to be mindful of when using #AI.
November 29, 2024 at 8:41 AM
People are retreating into social media siloes, call it 'dark social,' where 95% of content-sharing activity takes place.

This is creating challenges for brands, companies and governments that want to reach and engage with audiences.
November 29, 2024 at 8:41 AM
Great panel on a range of subjects.
November 28, 2024 at 9:28 AM
Bluesky. It’s growing. When X removed the block function, it created an X-sodus!
November 28, 2024 at 9:28 AM
Great to be at @battenhall.com for their Annual Social Media Survey / Report / Trends.
November 28, 2024 at 9:28 AM
When it was first released, this Faithless's album was epic. It came up randomly, sparking memories from years ago.

I saw them live at the old London Astoria in 1995/6. Incredible.

Worth a listen (Apple Music 🍏 🎧): music.apple.com/gb/album/ins...

You're welcome!

#Music #housemusic #listeningnow
November 18, 2024 at 5:02 PM
Post a picture you took (no description - except in alt text!!) to bring some zen to the timeline
November 17, 2024 at 9:02 PM
The football season has started and so I returned to The Arsenal.

The emotions will be all over the place, but here we go.
August 17, 2024 at 4:47 PM