Twenty3
@twenty3insights.bsky.social
Cultural Insights & Strategy
Scientists have achieved 81% accuracy diagnosing endometriosis using menstrual blood samples and DNA methylation profiling, the same technique used to detect cancer. It bypasses the current standard, a surgical biopsy that typically happens seven to ten years after symptoms begin. #trends
December 17, 2025 at 12:02 PM
Scientists have achieved 81% accuracy diagnosing endometriosis using menstrual blood samples and DNA methylation profiling, the same technique used to detect cancer. It bypasses the current standard, a surgical biopsy that typically happens seven to ten years after symptoms begin. #trends
Starbucks is exploring AI that could predict customer orders and enable voice ordering, building on its Green Dot Assist chatbot for baristas. The company says the technology would enhance human connection, not replace it, optimising inventory and personalisation behind the scenes. #trends
December 16, 2025 at 12:02 PM
Starbucks is exploring AI that could predict customer orders and enable voice ordering, building on its Green Dot Assist chatbot for baristas. The company says the technology would enhance human connection, not replace it, optimising inventory and personalisation behind the scenes. #trends
Filipino coffee shops across the US are using specialty drinks flavoured with ube, pandan, calamansi, and jackfruit to introduce younger generations to Philippine cuisine. A 2025 Tastewise report found Gen Z interest in Filipino food is highest in coffee, making it a cultural entry point. #trends
December 15, 2025 at 12:01 PM
Filipino coffee shops across the US are using specialty drinks flavoured with ube, pandan, calamansi, and jackfruit to introduce younger generations to Philippine cuisine. A 2025 Tastewise report found Gen Z interest in Filipino food is highest in coffee, making it a cultural entry point. #trends
The Venice Simplon-Orient-Express is launching a Paris to Amalfi route in spring 2026, combining three nights aboard a 1920s luxury train with two nights at a cliffside Belmond hotel. Tickets start at $11,479 per person. #trends
December 12, 2025 at 12:04 PM
The Venice Simplon-Orient-Express is launching a Paris to Amalfi route in spring 2026, combining three nights aboard a 1920s luxury train with two nights at a cliffside Belmond hotel. Tickets start at $11,479 per person. #trends
South Korea's toy capsule vending machine market, valued at 10 billion won in 2022, expanded fivefold to 50 billion won last year, with malls installing nearly 1,000 machines. Koreans coined the term "poppamine" to describe the rush, blending dopamine with the act of pulling something out. #trends
December 11, 2025 at 12:01 PM
South Korea's toy capsule vending machine market, valued at 10 billion won in 2022, expanded fivefold to 50 billion won last year, with malls installing nearly 1,000 machines. Koreans coined the term "poppamine" to describe the rush, blending dopamine with the act of pulling something out. #trends
Clean label has evolved beyond natural ingredients into full supply chain transparency. Innova Market Insights reports 73% of European consumers worry about food quality, with 39% actively researching sourcing before purchase, whilst a third of new European launches carry clean label claims. #trends
December 10, 2025 at 12:01 PM
Clean label has evolved beyond natural ingredients into full supply chain transparency. Innova Market Insights reports 73% of European consumers worry about food quality, with 39% actively researching sourcing before purchase, whilst a third of new European launches carry clean label claims. #trends
Major cinema chains in the US and UK now show live sporting events like UFC fights, Champions League finals, and even Esports tournaments, turning empty screens between blockbuster releases into communal fan zones with stadium-quality sound and recliner seating. #trends
December 9, 2025 at 2:03 PM
Major cinema chains in the US and UK now show live sporting events like UFC fights, Champions League finals, and even Esports tournaments, turning empty screens between blockbuster releases into communal fan zones with stadium-quality sound and recliner seating. #trends
Kitchen TVs are making a comeback, but not for convenience. People are hunting down boxy DVD and VHS combos from the 1990s and early 2000s, drawn to curated collections, tactile ritual, and a screen that doesn't demand constant attention. #trends
December 8, 2025 at 12:02 PM
Kitchen TVs are making a comeback, but not for convenience. People are hunting down boxy DVD and VHS combos from the 1990s and early 2000s, drawn to curated collections, tactile ritual, and a screen that doesn't demand constant attention. #trends
Nothing is ever black and white. Different faces. Different expressions. Different stories.
We obsess over how we're not alike and miss what connects us: the same needs, the same fears, the same tensions.
If you want to stop seeing noise and start seeing signal, talk to TWENTY3.
We obsess over how we're not alike and miss what connects us: the same needs, the same fears, the same tensions.
If you want to stop seeing noise and start seeing signal, talk to TWENTY3.
December 6, 2025 at 12:13 PM
Nothing is ever black and white. Different faces. Different expressions. Different stories.
We obsess over how we're not alike and miss what connects us: the same needs, the same fears, the same tensions.
If you want to stop seeing noise and start seeing signal, talk to TWENTY3.
We obsess over how we're not alike and miss what connects us: the same needs, the same fears, the same tensions.
If you want to stop seeing noise and start seeing signal, talk to TWENTY3.
Younger adults are reporting nearly double the cognitive issues they did a decade ago. Between 2013 and 2023, people under 40 experiencing serious difficulty concentrating, remembering, or making decisions jumped from 5.1% to 9.7%, while over-70s saw a slight decline. #trends
December 5, 2025 at 2:13 PM
Younger adults are reporting nearly double the cognitive issues they did a decade ago. Between 2013 and 2023, people under 40 experiencing serious difficulty concentrating, remembering, or making decisions jumped from 5.1% to 9.7%, while over-70s saw a slight decline. #trends
Kindred, a home swapping network with over 200,000 members, lets travellers stay in primary residences worldwide without exchanging money between hosts and guests. Members earn credits by offering their own homes and spend them on stays elsewhere, paying only service and cleaning fees. #trends
December 4, 2025 at 12:02 PM
Kindred, a home swapping network with over 200,000 members, lets travellers stay in primary residences worldwide without exchanging money between hosts and guests. Members earn credits by offering their own homes and spend them on stays elsewhere, paying only service and cleaning fees. #trends
Godmode Beauty launched as a narrative-driven universe where each product ties to avatars, biomes, and lore, reflecting how Gen Z and Gen Alpha consumers no longer separate physical makeup from digital aesthetics. Brands like Perfect Diary integrate game mechanics directly into e-commerce. #trends
December 3, 2025 at 12:03 PM
Godmode Beauty launched as a narrative-driven universe where each product ties to avatars, biomes, and lore, reflecting how Gen Z and Gen Alpha consumers no longer separate physical makeup from digital aesthetics. Brands like Perfect Diary integrate game mechanics directly into e-commerce. #trends
Sort A Brick uses AI to scan, clean, and rebuild jumbled Lego collections into complete sets with 99% accuracy, identifying over 25,000 brick types across 10,000 sets dating back to 1954. Customers across Western Europe pay per kilogram to have their childhood chaos sorted and repackaged. #trends
December 2, 2025 at 12:03 PM
Sort A Brick uses AI to scan, clean, and rebuild jumbled Lego collections into complete sets with 99% accuracy, identifying over 25,000 brick types across 10,000 sets dating back to 1954. Customers across Western Europe pay per kilogram to have their childhood chaos sorted and repackaged. #trends
A small San Jose café created a banana cream pie latte in October 2024 that became so popular on TikTok by January 2025, they had to pause production to retrofit their kitchens. The drink then spread nationwide. #trends
December 1, 2025 at 12:01 PM
A small San Jose café created a banana cream pie latte in October 2024 that became so popular on TikTok by January 2025, they had to pause production to retrofit their kitchens. The drink then spread nationwide. #trends
Bluebell reports that 83% now show strong interest in Asian labels, driven not by dupes but by brands like Osoi and Rounn that offer craftsmanship, cultural relevance, and accessible pricing. Quality trumps logos when aspiration meets affordability.
#trends
#trends
November 28, 2025 at 12:01 PM
Bluebell reports that 83% now show strong interest in Asian labels, driven not by dupes but by brands like Osoi and Rounn that offer craftsmanship, cultural relevance, and accessible pricing. Quality trumps logos when aspiration meets affordability.
#trends
#trends
Silicon Valley is normalising the 996 schedule: working 9am to 9pm, six days a week. Originally from China's tech sector, the practice has intensified in San Francisco amid the AI race, with corporate card data showing surging Saturday transactions and job listings demanding extreme hours. #trends
November 27, 2025 at 12:01 PM
Silicon Valley is normalising the 996 schedule: working 9am to 9pm, six days a week. Originally from China's tech sector, the practice has intensified in San Francisco amid the AI race, with corporate card data showing surging Saturday transactions and job listings demanding extreme hours. #trends
According to Virtuoso's 2026 report, high-net-worth travellers now prioritise crowd-free destinations, slower itineraries, and all-inclusive ultraluxe packages where privacy and seamlessness matter more than logos or landmarks.#trends
November 26, 2025 at 12:01 PM
According to Virtuoso's 2026 report, high-net-worth travellers now prioritise crowd-free destinations, slower itineraries, and all-inclusive ultraluxe packages where privacy and seamlessness matter more than logos or landmarks.#trends
Parents are installing landlines for kids to avoid smartphone risks: Tin Can, a child-focused landline company, now has customers across all 50 US states. Fifth-graders are scribbling down phone numbers on paper, running to answer ringing handsets, and calling rotary dials "old-timey." #trends
November 25, 2025 at 12:01 PM
Parents are installing landlines for kids to avoid smartphone risks: Tin Can, a child-focused landline company, now has customers across all 50 US states. Fifth-graders are scribbling down phone numbers on paper, running to answer ringing handsets, and calling rotary dials "old-timey." #trends
59% of Gen Z live paycheck to paycheck, despite half paying no rent or mortgage. The top reason cited is splurging on nonessentials. 19% say discretionary spending is the main cause of financial strain, twice the rate of millennials. #trends
November 24, 2025 at 12:01 PM
59% of Gen Z live paycheck to paycheck, despite half paying no rent or mortgage. The top reason cited is splurging on nonessentials. 19% say discretionary spending is the main cause of financial strain, twice the rate of millennials. #trends
Thirty-one US states now restrict phones in schools, with four banning them outright. One pitched solution? Revive the iPod as a Bluetooth-enabled, download-only music player with no camera or apps, a device that's clearly not a smartphone. Is this just nostalgia dressed as policy? #trends
November 21, 2025 at 12:02 PM
Thirty-one US states now restrict phones in schools, with four banning them outright. One pitched solution? Revive the iPod as a Bluetooth-enabled, download-only music player with no camera or apps, a device that's clearly not a smartphone. Is this just nostalgia dressed as policy? #trends
Retro Play offers ad-free access to pre-2011 music videos with no login required: a curated nostalgia platform banking on seamless playback and shared cultural memory. It's positioned as anti-algorithm, anti-clutter, pro-feeling. Does curation alone justify a standalone service? #trends
November 20, 2025 at 12:02 PM
Retro Play offers ad-free access to pre-2011 music videos with no login required: a curated nostalgia platform banking on seamless playback and shared cultural memory. It's positioned as anti-algorithm, anti-clutter, pro-feeling. Does curation alone justify a standalone service? #trends
Gen Z is walking away from brands over AI mistrust. Despite their digital fluency, they're 9 points less sceptical than millennials about artificial intelligence, and 18% have stopped shopping with a business in the past year because they didn't trust how it used AI. #trends
November 19, 2025 at 12:02 PM
Gen Z is walking away from brands over AI mistrust. Despite their digital fluency, they're 9 points less sceptical than millennials about artificial intelligence, and 18% have stopped shopping with a business in the past year because they didn't trust how it used AI. #trends
Beauty sales climbed nearly 10% in the US, but the real shift is structural. Online sales grew 21% whilst in-store barely moved. Meanwhile, 35% of consumers are simplifying skincare post-procedure, and wellness products are expanding the category by 64%. #trends
November 17, 2025 at 12:03 PM
Beauty sales climbed nearly 10% in the US, but the real shift is structural. Online sales grew 21% whilst in-store barely moved. Meanwhile, 35% of consumers are simplifying skincare post-procedure, and wellness products are expanding the category by 64%. #trends
Pinball's resurging across Germany, Britain, and the US, from 10,000 tournament players in 2005 to 90,000 today. It's shed its sleazy pub image and landed in museums, family halls, and seaside arcades rebranded as heritage experiences. Nostalgia's now cultural infrastructure. #trends
November 14, 2025 at 12:01 PM
Pinball's resurging across Germany, Britain, and the US, from 10,000 tournament players in 2005 to 90,000 today. It's shed its sleazy pub image and landed in museums, family halls, and seaside arcades rebranded as heritage experiences. Nostalgia's now cultural infrastructure. #trends
William Bruce Cameron said “Not everything that can be counted counts, and not everything that counts can be counted.”
In a world obsessed with quantification fixation, even sleep has become a performance metric.
And happens when we escape the cult of optimisation?
substack.com/home/post/p-...
In a world obsessed with quantification fixation, even sleep has become a performance metric.
And happens when we escape the cult of optimisation?
substack.com/home/post/p-...
November 13, 2025 at 12:34 PM
William Bruce Cameron said “Not everything that can be counted counts, and not everything that counts can be counted.”
In a world obsessed with quantification fixation, even sleep has become a performance metric.
And happens when we escape the cult of optimisation?
substack.com/home/post/p-...
In a world obsessed with quantification fixation, even sleep has become a performance metric.
And happens when we escape the cult of optimisation?
substack.com/home/post/p-...