The Science Matters
tscimat.bsky.social
The Science Matters
@tscimat.bsky.social
The Science Matters is an independent, inclusive platform dedicated to making science relevant, easy to digest, and accessible.
This marks a major leap in AI-driven education, bridging the gap between academic theory and real-world practice.
How AI is Transforming Hospitality Education through Simulated Diners – The Science Matters
Can virtual customers help students analyse real feedback? Discover how AIRSim brings AI-driven feedback simulation into hospitality education.
thesciencematters.org
November 14, 2025 at 4:35 PM
Featured in Technology, Knowledge and Learning, this study by Prof. Kelvin Leong and Dr Anna Sung explores how Generative AI can simulate complex human responses to help students interpret customer sentiment, improve decision-making and adapt to diverse feedback patterns.
How AI is Transforming Hospitality Education through Simulated Diners – The Science Matters
Can virtual customers help students analyse real feedback? Discover how AIRSim brings AI-driven feedback simulation into hospitality education.
thesciencematters.org
November 14, 2025 at 4:35 PM
Kelvin Leong and Anna Sung at the University of Chester have developed AIRSim, an AI tool that generates realistic customer feedback to train students in data analysis.
November 14, 2025 at 4:35 PM
Discover how language itself becomes a bridge between experts and the public and how digital credibility may hold the key to restoring faith in science.

Read more on The Science Matters
thesciencematters.org/the-language...
The Language of Credibility: How Digital Dialogue Builds Trust in Expert Communication – The Science Matters
Linguistic research into ‘Ask an Expert’ websites reveals that digital trust in science is fostered through the dialogic features of expert-reader interaction.
thesciencematters.org
November 12, 2025 at 4:24 PM
The study of Ask an Expert platforms, such as the MIT Climate Portal, shows how dialogue, pronouns, and analogies turn scientific authority into a human connection.
The Language of Credibility: How Digital Dialogue Builds Trust in Expert Communication – The Science Matters
Linguistic research into ‘Ask an Expert’ websites reveals that digital trust in science is fostered through the dialogic features of expert-reader interaction.
thesciencematters.org
November 12, 2025 at 4:24 PM
His latest research in the International Journal of Technical Communication reveals that trust isn’t built solely through data, but through empathy, clarity, and inclusivity.
The Language of Credibility: How Digital Dialogue Builds Trust in Expert Communication – The Science Matters
Linguistic research into ‘Ask an Expert’ websites reveals that digital trust in science is fostered through the dialogic features of expert-reader interaction.
thesciencematters.org
November 12, 2025 at 4:24 PM
In an era where misinformation spreads faster than facts, building trust online has never been more vital. @daniel-pascual.bsky.social from the @unizar.es explores how subtle language choices shape the way scientists earn credibility in digital spaces.
November 12, 2025 at 4:24 PM
The research calls for urgent action in equitable urban planning and healthcare access to close the nation’s health gap.
Segregated Neighbourhoods are Shortening American Lives, New Study Warns – The Science Matters
Can where you live decide how long you live? New research links segregation with soaring death rates across the United States.
thesciencematters.org
November 10, 2025 at 3:32 PM
US counties with high racial and economic segregation have significantly higher death rates across all major causes of death.

Using a powerful measure called the Index of Concentration at the Extremes (ICE), the study shows a 32% higher mortality risk in the most deprived counties.
November 10, 2025 at 3:32 PM
The research, published in Environmental Communication (Taylor & Francis), analysed 1,515 TikTok videos in English and Spanish to map the emerging dynamics of digital environmental discourse.

Article: thesciencematters.org/how-tiktok-i...
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How TikTok is Changing the Way We Talk about the Planet – The Science Matters
What happens when 1.8 billion users discuss the planet on TikTok? Find out which topics inspire action and which voices capture the crowd’s attention.
thesciencematters.org
November 7, 2025 at 4:52 PM
A new study by Shreya Dubey, Marijn Meijers, Eline Smit, and Edith Smit from the University of Amsterdam has revealed the types of environmental messages that circulate, who delivers them, and what makes people engage.
November 7, 2025 at 4:52 PM
Yet empathy and ethics remain human strengths. Explore how digital coaches could democratise personal growth while reshaping the future of work and wellbeing.

Article: thesciencematters.org/ai-coaches-r...
AI Coaches Reshape Personal Growth Worldwide – The Science Matters
Could an AI chatbot soon replace your career coach? A global review uncovers how artificial intelligence is redefining learning and performance.
thesciencematters.org
November 5, 2025 at 2:32 PM
Published in the Journal of Work-Applied Management, the studies demonstrate that AI can effectively match human coaches in helping individuals set goals and enhance their performance.
AI Coaches Reshape Personal Growth Worldwide – The Science Matters
Could an AI chatbot soon replace your career coach? A global review uncovers how artificial intelligence is redefining learning and performance.
thesciencematters.org
November 5, 2025 at 2:32 PM
Published in the Journal of Work-Applied Management, the studies demonstrate that AI can effectively match human coaches in helping individuals set goals and enhance their performance.
AI Coaches Reshape Personal Growth Worldwide – The Science Matters
Could an AI chatbot soon replace your career coach? A global review uncovers how artificial intelligence is redefining learning and performance.
thesciencematters.org
November 5, 2025 at 2:31 PM