In a stealthy move, I think the ready salted McCoy’s turned it up to 11 a few years back, when ‘salted flavour’ started being listed as one of its ingredients, rather than boring old salty salt.

Ooh, might have to check this out. The Blanco Teta album they put out was really good.

For a minute there I thought this was about 80s punk band X (of Los Angeles fame), whose trajectory weirdly seems to have mirrored the conspiratorial and racist arc of the social media site.