12 affiliates. One playbook. Zero fluff.

The Payout Mafia is live, co-authored with @NielsZee.

Most got wrecked by the Helpful Content Update. The top 1% rewrote the rules and scaled faster.

Inside: untapped niches, non-Google traffic, conversion tactics, £10K/month roadmap.

It’s raw. It’s live.

The Masterminders is the best UK SEO conference because it delivers more than just talks, it gives you direct, practical solutions to your SEO roadblocks. You’ll connect face-to-face with top industry experts who are ready to help you solve your bottlenecks in real time.

New Technical SEO Bible just dropped.

Proud to co-author alongside top SEOs in James Dooley’s latest book.

Actionable strategies on crawling, indexing, site structure & automation.
Big respect to James

Let’s keep pushing SEO forward.

Google’s “AI crackdown” is a smokescreen.

They penalize your AI content as spam.

Then launch their AI answers that replace your site.

This isn’t about “quality.”

It’s about control.

Google doesn’t want to improve the web.

It wants to own it.

Everyone’s talking about AI after Google I/O.

Google just dropped 15 major AI upgrades

Now the real shift begins, but here’s the real question:

Is the SEO world actually ready for what’s coming?

Because Gemini-powered search isn’t just “better snippets.” It’s a complete rewrite of the game.

Casino SEO is 10X harder than e-commerce, but winners print money 💰

The formula:

Ultra-relevant gambling backlinks
Aggressive content velocity
Bulletproof compliance signals
Technical SEO obsession
Constant testing & adaptation

Most fail to treat it like regular SEO.

The rewards? Extraordinary.

Ranking #1 is easy. Staying there is hard.

Hitting #1 on Google is just the start - holding that spot is where the real challenge begins.

I’m not the best SEO expert in the world, but I’ve learned from every mistake and from the best in the industry.